PPC vs Organic SEO: Which is More Effective? (2020 Edition)

PPC vs Organic SEO- Which is More Effective (2020 Edition) - Freelance Digital Marketers

Whenever one thinks to Hire SEO Professional, there may be one question that surely pops up in their mind, is it worth it to do SEO? OR what is better for their business; SEO (search engine optimization) or PPC (pay-per-click advertising)?

Are you also struggling with the same dilemma in mind? If yes, no need to panic anymore. Today, I am, with my years of experience, here to offer you a complete guide.

Well, according to me, there are different benefits of both paid and organic results, hence, I’ll help decipher when you should utilize them.

But to understand that well, let’s first discuss both in detail.

1. Organic SEO

The process of optimizing your web pages and website to rank higher in the organic results in search engines like Google and Bing is what we call Search engine optimization (SEO).

In other words, whenever you type a query into Google or any other search engine, a list of links appears below the ads, and that is known as “organic results.”

The most challenging part about Organic SEO is, to appear here, you can’t just pay. Instead, you need to follow an approach. In addition to that, search engines calculate the quality and relevance of your page by their algorithms and rank you accordingly.

Hence, the big responsibility for your Google SEO Specialist is to figure out what the search engines deem important and then optimize your website and web pages accordingly.

Here are some top advantages of SEO:

  • Organic traffic stays longer

You can generate consistent search traffic to your website, as long as you can rank highly in Google for your desired keywords.

This is why many SEO marketers consider SEO as one of the best options for long-term as well as scalable results.

  • SEO is often cheaper in the long-term

It is well known to all that PPC is an expensive deal. But SEO is cheaper and also offers lasting results.

2. PPC (Pay-per-click)

An advertising model when you pay to get the clicks to your website is what we call Pay-per-click (PPC) Advertising. Typically, it’s associated with search engine advertising like Google Ads.

But nowadays, most social media networks like Twitter, Facebook, and Quora have also adopted PPC as their primary business model.

Here are some top advantages of PPC?

  • PPC is Quick

You might need to wait for days, weeks, or even months, for SEO to work. But at the same time, it’s much quicker for PPC.

You can start a campaign right away and head over to any ad platform.

  • PPC enables granular targeting

When it comes to PPC, your Remote PPC Expert can play around with various types of data (geography, demographics, etc.)

In all, you can control and pay only for the people you want on your site.

  • PPC enables fast experimentation

The PPC process offers quick feedback. To figure out what works and what doesn’t you can easily set up a campaign, run A/B tests, and monitor the results.

Again, SEO is slower and can be difficult to attribute both failure and success to any single individual change or tactic.

SEO vs PPC: Which is better for my business?

There is no perfect answer to this question. Because it always depends.

As both are legitimate sources of traffic hence neither is better or worse than the other.

However, there are few scenarios where one channel may make more sense.

For instance, if you’ll need to target topics that people are already searching for, choose organic SEO.

But if somehow you are working with a disruptive company with an innovative product and no one is looking for it, in that case, it is better to leverage social media PPC to build quick awareness for your product or service.

Let’s decide together what is better for your business?

Still in dilemma? No problem, reach me, and I’ll help you decide which one is better for your business. Whether you need a PPC Consultant or SEO expert, you will get all here. Explore our site!

6 Crucial On-Page SEO Factors to Get Ranked Quickly

On-Page SEO Factors to Get Ranked Quickly - Freelance Digital Marketers

On-page SEO is vital since the beginning as it helps search engines recognize your website and its content, as well as identify whether it is relevant to a searcher’s query.

Even off-page SEO won’t make a better impact if you don’t pay attention to the fundamentals – on-page SEO.

Hence to keep your game up, the first move you need to take is work on some crucial on-page SEO factors. 

Thinking what are they? Well, to save your time from unnecessary research, I, being a Versed Remote SEO Specialist & Best SEO Freelancer, made you a useful guide to the same. Take a look!

1. Title Tags

It won’t be wrong to say that the title tag, which is also known as an HTML tag, exists in the head section of each webpage, offers an initial context or cue as to what the topical subject matter is of or the respective page it is on.

The title tag may have little impact on organic rankings that is why it gets overlooked sometimes.

Being said, duplicate, missing,  or poorly written title tags can all negatively impact your SEO results. 

Also, it is featured prominently, both in the search engine results pages, which are further used as the clickable link as well as the browser window, so make sure you’re optimizing for this element.

2. URL

Apart from Title tags, SEO professionals must be mindful that the category hierarchy of the given website is reflected by URLs.

Here is one good example of URL structure:

Well, this URL perfectly shows the hierarchy of the information on the page (history as it pertains to cricket in the context of games in general). This information is best used to determine the relevancy of a given web page by the search engines. Due to the correct and clear hierarchy, the engines can infer that the page likely doesn’t pertain to history in general but rather to that of the history of cricket. It makes it an ideal candidate for search results related to cricket history. And, without even needing to process the content on the page, all of this information can be speculated on.

3. Keyword Cannibalization

Do you think that the more pages you have targeting a keyword, the better you’ll rank for that keyword? Not true at all!

In fact, if you do target a specific term across multiple pages, it can cause “keyword cannibalization,” which has some possibly disastrous consequences for your SEO.

You’re actually competing with yourself if you have multiple pages ranking for the same keyword.

It’s vital to identify whether keyword cannibalization exists on your website and, if yes, solve it right away. You can obviously reach Freelance SEO Experts for the same.

4. SEO Writing

When you are writing content with both the search engines and users in mind, then it is SEO writing.

People think it is all about keywords, but that’s not true. There is a strategy behind writing solid SEO content – more than the keyword research.

Only creating content for the sake of it won’t make any gain. Make sure that you’re writing content for people – hence that content must be substantial, high-quality, relevant as well as engaging.

5. Content Audit

This mistake is done by many professionals. As they are only focused on making fresh content that they overpass to audit their existing content. And this is a fault.

Keep auditing your existing content is essential because it helps you:

  • Check whether your content (existing on-site) is achieving its goals and gaining ROI or not.
  • Be sure whether the details in your content is still accurate or has become stale (or even outdated).
  • Figure out what kinds of content are working for you.

Basically, content audits can hugely help your SEO strategy, and they must be done on a regular basis.

6. Image Optimization

Putting appealing, relevant images is the best way to create your webpages captivating. But not all images are designed equal – some can even decrease the speed of your website.

Hence optimizing images in a better way will help you make the most of a valuable SEO asset.

There are many advantages of Image optimization, such as:

  • Additional ranking opportunities 
  • Better user experience
  • Faster page load times

Make sure that the Images shouldn’t be an afterthought. Also, keep in mind to incorporate images that support your content and always use descriptive alt text and titles.

Reach Me for Instant Help!

If you find these points valid and want to know what more I can do to improve ranking, feel free to contact me. I can help to devise marketing strategies, improve websites, and make it flawless. It is my years of experience in the industry that make me confident with any client from any industry. 

Check my profile to know more or Hire SEO Expert for you!

Avoid 3 Mistakes to Make your PPC Campaign Work

Avoid 3 Mistakes to Make your PPC Campaign Work - Freelance Digital Marketers

Pay-Per-Click (PPC) advertising, a solid & generally profitable method of marketing product, has served as one of the market’s most efficient methods of promoting services as well as products.

In spite of this fact, some businesses cry that PPC is not as effective as it used to be, while others believe that the expenses linked with this campaign are too big. As always, the truth has dwelled somewhere in between.

According to research, it is found that PPC marketing inefficiency is generally brought forward by a string of mistakes commonly marketers make.

Therefore, to save you from a huge loss and to upscale your PPC Campaign, here I will tell you major yet common mistakes associated with PPC campaigns that can be avoided.

Take a look!

1. Always Striving for #1 Position

Everyone wants to reach that number one spot, no matter whether you’re managing your own PPC campaigns or managing a client’s. But as enticing as it may be, intending for that elusive number one spot, that too in the first try, is a traditional PPC mistake, many do.

It’s a great metric to impress your client and to pat yourself on the back. But, actually reaching that top spot can require a lot of effort, time, and money. Hence you need to be patient enough for the same.

For some competitive keywords, the number one spot can cost high, which for some businesses, is way too much. Focusing on your ROI instead of focusing on a number one spot is usually a much better tactic. Not to mention, being in the second or third position can also generate a lot of clicks that too for a lot less money!

If you feel difficulty for the same, no worries just reach a top-notch Google Adwords Expert for your help!

2. Missing to Track the Right Metrics

Missing to Track the Right Metrics - Freelance Digital Marketers

You can spend a lot of money on PPC campaigns and not understand what ads are working to drive your new business to your brand, especially if you’re not careful. In common, here are 5 key metrics you should be tracking:

  • Conversion rate
  • Click-through rate
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)
  • And if your PPC campaign is in Google AdWords, then surely track Quality Score.

If you are still not sure about the right metrics, find a Remote PPC Expert for your help!

3. Linking to Home Page

Not only you but many marketers link their ad to the homepage. It surely is common, still consider it as a rookie mistake.

Think this way! Your intended audience has come across your ad and is enticed to click to get whatever is promised, but once they click, they’re taken to your homepage. It would be their first disappointment. Now they need to navigate themselves to the right place. The problem is, as you have dozens of links on your homepage, it will be difficult for a new visitor to know how to get the information that they need. It would be their second disappointment. After suffering from this conundrum, many leads will easily click the back button and will leave.

So to be saved from missing important leads, the page that you link to must mirror the message on your ad. Make sure it acts as the beginning of your customer funnel. Don’t try to tell each and everything at once, like who you are, what else you do or sell. Believe it or not, they’re not concerned with any of that. They only need the answer to their specific query and to collect on the benefit that your ad promised them. It is one of the top reasons why you need to link to an optimized landing page.

For better results, make sure to focus below points in your landing page:

  • A message is relevant to your ad. People who click onto your site from your ad must meet what they’re expecting.
  • An appealing call to action. Now that the lead is on your page make your call to action both easy to find and engaging.

Reach to Find a PPC Expert you are Looking for!

Are you making the same mistakes in your PPC campaigns? If yes, avoid them and ensure that your PPC efficiency rises. Besides, you can also reach me as your Freelance PPC Consultant. I am, with my campaigning strategies, helping my clients to achieve their targeting goals and build an authority in their niche for years.

Get in touch to know how I can help you!

5 Tips to Amplify Social Media Traffic Even on Fridays

Fridays, being the fun-filled day of the week, is always a dull one for digital marketers as, on that day, they sense a fall in traffic on all social media platforms.

Is this the case with you as well?

If yes, this guide will help you. I, being an Online Marketing Specialist, did research to find some better strategy that can always bring the traffic you desire no matter what the day is.

So, let’s begin.

1. Set your Goals

If you have no target, how will you aim? It’s that simple. You need to know at least 3 Whys behind your actions, campaigns, or strategies. Your purpose will be the driving force of your social media marketing approach. Don’t hold anymore, pick a paper, and pen down your objects!

Setting Up Social Media Goals - FDM

But…, Before jumping ahead, here are a few points you must keep in mind while setting your goals:

  • Be precise
  • Set achievable goals
  • Ensure that your every goal is measurable

2. Novel Approach for Each Social Platform

To get a huge impact on engagements, not only on Fridays but every day of the week, this is an important factor that you can add in your approach. We all know that every platform has its uniqueness and features, then how to use the same approach for every channel. For instance, if you are posting something professional on Instagram instead of LinkedIn, it will probably not receive the required attention.

Novel Approach for Each Social Platform - Freelance Digital Marketers

It also means you should first figure out which platform is right for your business and target the same. Like if you are using Instagram, you can  Try IGTV, Use attractive Instagram Stories, Use interactive, relevant hashtags to attract the intended audience.

So, try a unique approach for each social media channel you are posting on. And, for Fridays, you can post unique content as per the social platform in alignment with the Friday mood of your crowd.

3. Alter your Content-Type

To drive the attention of your audience, one of the most effective ways you can follow is to change the type of content you post regularly. No wonder people will get bored by seeing the same type of posts every day. Even you will get tired by crafting similar text daily. So, alter it a bit and make it more interesting. Like you can start running contests, quizzes, etc. These are methods where people interact.

You can also keep prizes and some gift vouchers for participants and winners to make this more exciting. It will not only help you in driving huge traction but will also help you encourage people to come back to your social media handle again & again.

You can even take a piece of advice from a Remote Digital Marketer for better results.

4. Craft your Posts According to Friday Mood

Regardless of your company niche and in which way you have been promoting your content on social media regularly, tweaking the strategy a bit is necessary for different-than-usual results. And especially when it comes to Fridays, people stay already in the mood of relaxing all day. Hence your every post that day must be followed by that mood.

You can opt to post something relaxing or funny themed content so that people instantly engage and share it. If you will follow the same strategy for 2-3 weeks, then slowly you will start noticing a boost in audience engagements on Fridays as well.

For example, while working for one of my clients, I started #FridayFun!

5. Post at Different Hours

It is one basic reason behind the failure of any social media marketing efforts done by marketers.

They follow regular posting time on Fridays. But this is not valid as people are not active at all times as they are on other days. Since it is a day meant for fun,  people may remain most active in the first half of their day (this might vary as per your intended audience), and you should schedule your posts accordingly. However, be mindful that you might have to do some experiments on numerous hours to discover the most proper posting time on Fridays or any other day when you are experiencing fall in traction.

Reach Us To Get a Boost in Traffic

If you are looking for professional help or thinking to Hire Social Media Marketing Expert to extend your reach, I can help. I have served many of my clients with different niches for the same. You can reach me directly to know how I can proceed with your brand for better results. Get in touch!

Tips to Hire Best Digital Marketing Freelancer Online

The concept of Freelancer is becoming increasingly popular. Don’t you think so? As companies require specific talent, and for people looking for flexibility and not to forget this way they get more potential clients.

Every individual working remotely has some uniqueness in his/her work, but how can one identify which is the right prospect according to their business needs?

Few questions which thrive in our mind while looking for the Freelancers: Do Qualification matters? Or just results? Or should I hire an expert? Or someone who’s working style is unique and result-oriented? Or? Or? Or?

Everyone stuck here only as there are many questions and no guidance to their solution.

Well! In this blog, we will be answering all your Or’s…

Tips to Hire Best Digital Marketing Freelancer Online

To identify the skills beyond the specific skills while hiring the Best Digital Marketing Freelancer we recommend to pay attention to certain points:-

  • Work Portfolio and Reference – An individual’s portfolio speaks louder than his words and his experience in the field and his work insights is an important parameter to focus on. Work portfolio not only speaks about his experiences but also shares insights about his terms with the prior employer, his technical knowledge about the project, and his strategic implementation.
  • Proactiveness – When we tend to hire someone, we generally explain to him about the companies working and the projects we do. If the person is active in the field, he will have questions about the project put on his queries and ideas about it. It reflects their interest and knowledge about the market, and this way they seek to understand your company.
  • Communication – For any profile, hiring a full-time candidate or an SEO Freelancer, good communication skills plays a major role. When they seek to understand, we know they care about the project and communicate well. Late responses, multiple calls for a project, and long messages are a red mark to their working.
  • Deadlines and Quality – When we work remotely, anyone can always be on your head to keep track of your work. Freelancing comes with authoritativeness and responsibility. Taking the transactional approach for the projects is reflected in their deliverables as they do so just to meet the deadlines. One who possesses the skills to go beyond to produce spotless work within the time frame then my friend you found the right person for your business.
  • Motivated Individual – When hiring the best digital marketing freelancer you should see if the individual has positive vibes, or say is self-motivated or not as a self-motivated individual never-give-up and works on creative ways to deliver his work.
  • Ability to get results – This skill is a must, if you are looking for a freelancer he should have this skill for sure as if he can not add value to the team then he is of no use. If he cannot drive results out of his efforts then in the long-term he will be a pain for the team.
  • Learn new things – An individual should have the thrive to learn. In this way, only he can grow and also supports the company to grow. If he has the willingness to learn he can bring new projects for the organization or can sustain the clients for the long-term. Learnings always add value to the work.

Freelance Digital Marketers are here to help you get your business on the right track in no time, we are grounded to our values and culture and serve with the motive to benefit our clients. We have different freelancers who have expertise in their work and you can hire anyone as per your requirements.