Whenever one thinks to Hire SEO Professional, there may be one question that surely pops up in their mind, is it worth it to do SEO? OR what is better for their business; SEO (search engine optimization) or PPC (pay-per-click advertising)?
Are you also struggling with the same dilemma in mind? If yes, no need to panic anymore. Today, I am, with my years of experience, here to offer you a complete guide.
Well, according to me, there are different benefits of both paid and organic results, hence, I’ll help decipher when you should utilize them.
But to understand that well, let’s first discuss both in detail.
1. Organic SEO
The process of optimizing your web pages and website to rank higher in the organic results in search engines like Google and Bing is what we call Search engine optimization (SEO).
In other words, whenever you type a query into Google or any other search engine, a list of links appears below the ads, and that is known as “organic results.”
The most challenging part about Organic SEO is, to appear here, you can’t just pay. Instead, you need to follow an approach. In addition to that, search engines calculate the quality and relevance of your page by their algorithms and rank you accordingly.
Hence, the big responsibility for your Google SEO Specialist is to figure out what the search engines deem important and then optimize your website and web pages accordingly.
Here are some top advantages of SEO:
- Organic traffic stays longer
You can generate consistent search traffic to your website, as long as you can rank highly in Google for your desired keywords.
This is why many SEO marketers consider SEO as one of the best options for long-term as well as scalable results.
- SEO is often cheaper in the long-term
It is well known to all that PPC is an expensive deal. But SEO is cheaper and also offers lasting results.
2. PPC (Pay-per-click)
An advertising model when you pay to get the clicks to your website is what we call Pay-per-click (PPC) Advertising. Typically, it’s associated with search engine advertising like Google Ads.
But nowadays, most social media networks like Twitter, Facebook, and Quora have also adopted PPC as their primary business model.
Here are some top advantages of PPC?
- PPC is Quick
You might need to wait for days, weeks, or even months, for SEO to work. But at the same time, it’s much quicker for PPC.
You can start a campaign right away and head over to any ad platform.
- PPC enables granular targeting
When it comes to PPC, your Remote PPC Expert can play around with various types of data (geography, demographics, etc.)
In all, you can control and pay only for the people you want on your site.
- PPC enables fast experimentation
The PPC process offers quick feedback. To figure out what works and what doesn’t you can easily set up a campaign, run A/B tests, and monitor the results.
Again, SEO is slower and can be difficult to attribute both failure and success to any single individual change or tactic.
SEO vs PPC: Which is better for my business?
There is no perfect answer to this question. Because it always depends.
As both are legitimate sources of traffic hence neither is better or worse than the other.
However, there are few scenarios where one channel may make more sense.
For instance, if you’ll need to target topics that people are already searching for, choose organic SEO.
But if somehow you are working with a disruptive company with an innovative product and no one is looking for it, in that case, it is better to leverage social media PPC to build quick awareness for your product or service.
Let’s decide together what is better for your business?