PPC vs Organic SEO: Which is More Effective? (2020 Edition)

PPC vs Organic SEO- Which is More Effective (2020 Edition) - Freelance Digital Marketers

Whenever one thinks to Hire SEO Professional, there may be one question that surely pops up in their mind, is it worth it to do SEO? OR what is better for their business; SEO (search engine optimization) or PPC (pay-per-click advertising)?

Are you also struggling with the same dilemma in mind? If yes, no need to panic anymore. Today, I am, with my years of experience, here to offer you a complete guide.

Well, according to me, there are different benefits of both paid and organic results, hence, I’ll help decipher when you should utilize them.

But to understand that well, let’s first discuss both in detail.

1. Organic SEO

The process of optimizing your web pages and website to rank higher in the organic results in search engines like Google and Bing is what we call Search engine optimization (SEO).

In other words, whenever you type a query into Google or any other search engine, a list of links appears below the ads, and that is known as “organic results.”

The most challenging part about Organic SEO is, to appear here, you can’t just pay. Instead, you need to follow an approach. In addition to that, search engines calculate the quality and relevance of your page by their algorithms and rank you accordingly.

Hence, the big responsibility for your Google SEO Specialist is to figure out what the search engines deem important and then optimize your website and web pages accordingly.

Here are some top advantages of SEO:

  • Organic traffic stays longer

You can generate consistent search traffic to your website, as long as you can rank highly in Google for your desired keywords.

This is why many SEO marketers consider SEO as one of the best options for long-term as well as scalable results.

  • SEO is often cheaper in the long-term

It is well known to all that PPC is an expensive deal. But SEO is cheaper and also offers lasting results.

2. PPC (Pay-per-click)

An advertising model when you pay to get the clicks to your website is what we call Pay-per-click (PPC) Advertising. Typically, it’s associated with search engine advertising like Google Ads.

But nowadays, most social media networks like Twitter, Facebook, and Quora have also adopted PPC as their primary business model.

Here are some top advantages of PPC?

  • PPC is Quick

You might need to wait for days, weeks, or even months, for SEO to work. But at the same time, it’s much quicker for PPC.

You can start a campaign right away and head over to any ad platform.

  • PPC enables granular targeting

When it comes to PPC, your Remote PPC Expert can play around with various types of data (geography, demographics, etc.)

In all, you can control and pay only for the people you want on your site.

  • PPC enables fast experimentation

The PPC process offers quick feedback. To figure out what works and what doesn’t you can easily set up a campaign, run A/B tests, and monitor the results.

Again, SEO is slower and can be difficult to attribute both failure and success to any single individual change or tactic.

SEO vs PPC: Which is better for my business?

There is no perfect answer to this question. Because it always depends.

As both are legitimate sources of traffic hence neither is better or worse than the other.

However, there are few scenarios where one channel may make more sense.

For instance, if you’ll need to target topics that people are already searching for, choose organic SEO.

But if somehow you are working with a disruptive company with an innovative product and no one is looking for it, in that case, it is better to leverage social media PPC to build quick awareness for your product or service.

Let’s decide together what is better for your business?

Still in dilemma? No problem, reach me, and I’ll help you decide which one is better for your business. Whether you need a PPC Consultant or SEO expert, you will get all here. Explore our site!

4 Ways to Optimize Your Website for Voice Search

Whether it is on a smartphone or speaker, it is no secret that voice search usage is rapidly increasing. 

Since time is changing, as a marketer, you should always cope up with trends and everything that happens over the Internet. In all, you need to be adaptable to the new technologies, and of course, the way your target audience behaves. And one of the major changes is now you need to optimize your website for voice search. 

Well, you might be wondering how to begin that?

Well, this guide will help you. Here we will tell you several ways which you can follow to optimize your website for voice search. You can even take help from a Google SEO Specialist for better results!

Take a look!

#1 Make Sure Page Loading Time Is Low

For quite some time now, Page loading speed has been a ranking factor, and it’s going to matter even more in the future.

Based on the Backlinko study earlier, websites with content that is easier to determine were deemed a better fit for ranking on top of Google searches. And, other than that the characteristic that was found to be favored by Google searches was the low loading time of the website’s pages.

Make Sure Page Loading Time Is Low

To make sure that your website’s page loading time remains low there, are a lot of ways to follow. Like,

  • You can optimize the images of your website
  • Minify the CSS, HTML, and JavaScript on the webpage
  • To “distribute service spatially relative to end-users to provide high availability and high performance”, use a content delivery network

A tool called PageSpeed Insights on Google has to help website developers and SEO-ers measure their site loading time and reduce it for better optimization.

Reaching to a top SEO Researcher can help you well in this case!

#2 Get Listed Online

Make sure that you get listed online is the most vital thing you need to do to prepare for the voice search revolution, especially if you are a local business. 

It is a fact that smartphones using voice assistants such as Google Assistant and Siri cannot show you as many results as a Google text search, your website does not always show up on search results, mostly if it is a local business.

Instead, smartphones and smart devices show business listings first, as they comprehend that users are trying to find companies with local intent.

Get Listed Online - Freelance Digital Marketers

Undoubtedly, this step to optimizing your website does not technically relate to the website itself, but it is a vital step and exactly what you need to do if you want to raise high of your competitors.  

Again, if you are not sure how to do that, you can always hire a Search Engine Optimization Specialist for your help!

#3  Use Long-Tail SEO & Write More Local Content

As a venue for optimizing voice search, long-tail SEO is probably one of the best ways of preparing for the world of voice search. 

Primarily, there are two reasons for this:

  • Often searches made through voice are comparatively longer than text searches.
  • If you use long-tail SEO enables you to optimize for featured snippets, sending you directly to the top of search results.

In general, Long-tail SEO and content is hardly a sprint. Creating content optimized for long-tail keywords needs to be an integral part of your SEO strategy if you’re all set to take on the voice-driven world.

Use Long-Tail SEO & Write More Local Content

Besides optimizing for long-tail keywords, if you want to jump on the voice search SEO train at the right time, your content strategy needs to include local content starting from keyword research to rank tracking.

In fact, your business does not need to be a local business necessarily for you to write local content. Yes, to drive relevant traffic to your site based on the industry to which you belong, you can definitely dish out tons of local content. 

#4 Structured Data Markup

To provide accurate and rich data to customers about a website or a business, something that works is structured data markup. 

Basically, to help websites provide relevant results and more information to users, structured data on schema.org was a joint initiative by all the major search engines. Structured data enables you to get more details about events, price range, menus, etc. from a business directly on search engines, providing them to use this data whenever they need it.

Structured Data Markup - Freelance Digital Marketers

In a nutshell, structured data helps search engines read and present details about your website more efficiently and quickly, so it’s a win-win for both the brand and the audience.

Well, Learning about ways is not enough, you surely need to implement them well for effective results. If somehow you are not able to do so, why not reach Top Online Marketers for the task?

We at Freelance Digital Marketers are a group of expert digital Marketing and SEO freelancers, specialize in bringing any brand to featured snippet!

Reach us and Enhance your Business Growth!

4 Important Actions to Improve Local Search Rankings

Whether you’re a local coffee shop or a national Subway chain, the key to driving more customers to your doorstep is adapting a local SEO strategy. Only that helps to get your business ranked for the coveted search engine queries.

From the moment Google announced the Hummingbird Update, local results have evolved – they are now more personalized, relevant, and geo-targeted.

True, Google has become a lot smarter now, and that means now you being a business need to put more effort to rank high! You can even hire a professional experienced Local SEO Specialist for the task.

Importance of Local SEO

Importance of Local SEO - FDM

Let’s understand it by looking at the below statistics.

  • According to a study, to get local information, 4 in 5 users perform search queries on search engines.
  • After doing a local search, 50% of the customers visit the store within a day.
  • Near about 18% of local searches on mobile devices lead to offline purchases.

All these statistics prove the significance of local SEO for any online or brick-and-mortar local business.

How To Improve Local Ranking On Google?

In comparison to your traditional and average SEO campaign, Local SEO requires a little more effort over.

Here we are listing a few important steps of improving your local search rankings:

1. Get on Google Places

First and foremost, it’s essential to create your listings on Google My Business if you want to get your business displayed on the Google local pack. It will help you have a strong presence on Google+ Local and Google Maps.

Get on Google Places - FDM

If you are not aware, Google My Business can make any local business visible and searchable on the webspace for targeted users that belong to a particular locality (wherever your business operates).

Well, if, by any chance, you do not have a listing here, you need to create one and claim it. If you need, you can directly contact a Google SEO Specialist and get help from the expert!

2. On-site Optimization

On-site optimization covers the following:

On-site Optimization - FDM

a. Target the right keywords

It is an undeniable fact that your audience reaches you only through keywords. Hence, your targeted keywords must always include your location. For example, if you are a salon in Sarasota, you need to include Sarasota in your short as well as long-tail keywords. All you need to do is, research a little through Google keyword planner by performing a quick Google search on target keyword + target location. Further, come up with keywords that have a high search volume and low competition. Again you can reach a Local SEO Consultant as he/she is versed in such a process.

b. Meta title & description

Meta Description is the first information that your customers read on search results. Make sure you include your target location-specific keyword, so the search engine reaches you when some user looks for your keyword.

c. Heading tags

Google bots discover the theme of the web page content by looking at the keywords, mentioned within the H1 tag. Hence, try to keep the most vital keywords in H1, then H2, and so on.

For example: <h1>Best Coffee House</h1>

<h2>Book a table</h2>


<h3>Special Drinks</h3>

d. Content

To begin, if your business has multiple locations, then make sure that you create separate landing pages for each of the location-based keywords. Besides, each of these location-specific landing pages should contain unique and relevant content (else it will be deemed plagiarized content). For better attraction, include a small gallery of photos of your employees, products, or shop front. For instance, if you’re a coffee shop, you can add photographs of your different kinds of coffee.

In addition, ask your Local SEO Expert to embed a Google Map on your website so that it is easier for your audience to locate you.

3. Local Link Building

Improve Local Link Building - FDM

The extremely essential, but often overlooked aspect by marketers is getting backlinks from local websites. Local Link building is all about acquiring backlinks from local websites which helps to improve local visibility of the website and increases ranks for local search queries.

Pro tip: You can start by getting listed in local directories.

4. Get Reviews

Get Local Google Reviews - FDM

Local reviews affect your local search engine rankings directly. So, you must invest some time in getting good reviews. Now, getting reviews does not mean just Google reviews but also reviews on top directories.

Plus, you can simply add review links on your email signatures and webpages.

Hire a Local SEO Expert now!

In a nutshell, if you don’t already have a Top Local SEO Expert, it’s high time to make that call. There is no other digital marketing tool for a better ROI.

Not sure who to choose? Give Freelance Digital Marketers a call! We’ve got years of experience to help our clients improve their local SEO and drive customers to their business. Good Luck!

Why SEO? Top 5 Reasons to Focus on SEO in 2021

With the increasing Internet users, the need for Digital Marketing continues to rise!

This 2021, user-focused SEO tactics will help you thrive and attain your business objectives more swiftly and effectively. If you’re curious to know ‘why should you invest in SEO marketing’, here are some amazing reasons. Have a look & think-

Top 5 Reasons to Focus on SEO in 2020

Search Engine Optimization is a common term that most of us heard before, but do you know exactly what it is? SEO is a powerful technique of increasing the quality and quantity of website traffic by improving website ranking in the SERP. But how will you improve the rankings? Well, you can consider hiring a Google SEO Specialist. This specialist helps you achieve higher rankings by making certain changes to your website (on-site, designing, and content optimization) to make it friendlier and more attractive to search engines.

Let’s discuss the top 5 reasons to focus on SEO-

#1 Well-performing Strategy During the Pandemic

Due to the COVID-19 crisis, Brick & Mortar stores are forced to shut their doors, and hence, E-commerce & Digital Marketing have become paramount! Now, more and more customers are turning to virtual stores to fulfill their needs. So, it’s indispensable for businesses to get ready with an attractive online presence. It’s high time to focus on SEO strategies! It’s the right time to Hire SEO Professional!

Well-performing Strategy During the Pandemic - Hire SEO Expert

These professionals will help you lay down the foundation for vigorous SEO success that will benefit your organization not only during the Pandemic but even after the crisis ends.  A good SEO helps you outrank your competitors & improves your rankings in the Google Results so that potential customers easily find you to make purchases.

The major part of website traffic comes from organic searches. To gain more traffic, it’s vital to stay above all, and your hired SEO expert does exactly the same. They identify the loopholes, fix it, and come up with innovative strategies to increase the site’s visibility.

#2 Better & Economical than Paid Marketing

Paid marketing strategies are more tempting to business-owners as one can see the immediate results after its implementation, but to see the prompt effects, you have to spend more out of pocket. 

On the other hand, SEO practices help in increasing sales without proportionately increasing marketing costs. It’s more economical than paid campaigns! Unlike paid campaigns, you won’t need to pay bucks for every click that comes to your website. You need to spend a little amount initially, but it will pay off long even after you spend the money.

SEO tactics if implemented well can bring 10 times more clicks than PPC.

#3 Long-lasting Outcomes & High Return on Investment

SEO strategies don’t produce results overnight but ensure long-term business success. It needs time to achieve the desired outcomes and therefore, this strategy is perfect for those who don’t want an instant boost in visibility or don’t want to spend huge bucks on paid campaigns but want stable results for a long time.

Long-lasting Outcomes & High Return on Investment

Once your website gets listed in the SERP at a good position, the flow of traffic will continue even after you stop doing SEO – it will not suddenly shut off or drop-down as it will, in case of paid marketing. So, keep patience while investing in the best SEO practices, you can expect to see results in a few months, but these results will significantly make your business grow.

#4 Bring New Opportunities

A result-driven SEO will bring new opportunities for businesses to help them thrive and make bigger brands. When you hire a Search Engine Optimization Specialist, they will create and post captivating content and try to communicate your brand message more effectively to the prospects so that they can understand your products well and take action in the form of purchase. 

A well-established brand makes people search for it over the Internet, and an SEO expert helps in achieving so.

#5 Build Trust & Credibility Among Online Prospects

A robust SEO plan will help you build trust and credibility of your brand in the eyes of Google. But, it is not as easy as you think – it requires hard work & patience, you really need to make efforts to work it off.

Build Trust & Credibility Among Online Prospects

However, once you get successful in building trust, no one can stop you from attaining your business goals.

It is a common belief among search users that the best and credible businesses are found on the first page of Google Results. If your website ranks higher, then the flow of visitors will be more and probably your sales too!

Wrapping Up

SEO is a remarkable strategy to increase online visibility and website traffic while saving huge marketing costs. But, to reap the benefits of SEO strategy, one surely needs the assistance of experts like us. Freelance Digital Marketers team provides 360 Degree Digital Marketing Services that will help you establish a strong online presence and take your business to the next level. So, contact us if you need our expert services.