The 3 Most Crucial Ways to Reducing Higher Cost Per Conversion

Have you ever felt you are spending much on Ads but not getting enough in return? If yes, this guide will be your helping hand!

When it comes to PPC campaigns, cost-per-conversion is without a doubt the most crucial aspect. 

Cost per conversion (CPC), also known as Cost per acquisition (CPA), refers to the amount of marketing or advertising money spent to acquire or convert leads who click on your website or respond to your call to action (CTA).

And, if you are expecting good results out of your campaign, lowering CPA is a must. Basically, it can enhance your return on investment (ROI) without causing you any further losses. 

Reducing CPA from the very beginning is better to approach because it’s less difficult to begin managing costs now than to come up with ways to boost conversions. In all, it’s good (and relatively easier) to think of ways to overcome marketing and conversion costs before the sales numbers start pouring in.

However, if you have not done the thinking at the start, it’s fine. After all, it’s never too late to start. Right?

So, here are the tips or ways you can start practicing immediately to reduce your acquisition costs in your PPC marketing campaigns, and to get an exceptional outcome. 

(You can even reach a Google Adwords Expert for the same.)

Let’s learn!

1. Bid Strategy Optimization

To evaluate the impact of ad rank on click-through and conversion rates, you may want to first run a Google trial at the campaign level.

Simply change the bid strategy to target CPA for those campaigns which are costing higher for conversion, it will auto-optimize your campaign according to the target CPA you set.

You can use the maximize conversion bid strategy for campaigns that are costing lower for conversion.

This is one of the quickest adjustments you can make to reduce your cost-per-conversion, even before you get carried away and just start dropping keywords bids (which can further harm your account). The best part is, you don’t have to make any changes to your website for this. 

Reach a Remote PPC Expert and craft a finer strategy for your business!

2. Keyword Optimization

You should make it a priority to review your keywords on a regular basis, no matter if you’re, new to PPC or a veteran. And also you should analyze first to see which keywords are generating conversions—and which aren’t.

Once you analyze the low-converting keywords, check for the total number of clicks. For instance, if any keyword has generated 5 conversions only, you may consider pausing it. But if received 10 clicks, especially in the beginning, that’s a 50% conversion rate, which means it’s definitely worth investing in.

Moreover, if while researching, you see a keyword that’s generated 1 conversion out of 1,000 clicks, pausing it will probably benefit your campaign.

In all, only keep the keywords that are offering good results.

3. Review The Dimensions Tab

If you have not done this already, setting up the dimensions should be your priority. Here are the tips to lower your cost per conversion by evaluating the best times to show your ads.

a. By Hour of Day

Based on your industry, showing ads 24 hours a day, may not be needed to attain your conversion requirements. In most of the cases, you must find optimal times to drop keyword bids, bid more aggressively, and/or times you might be better off not running ads at all.

b. By Day of Week

Again, based on your business and historical data, you can revise your ad scheduling and run ads on certain days, like Monday to Friday.

Below metrics can help while making such decisions:

Impressions: On which days of the week or hours of the day are people searching for your products/service.

Conversions: On which days of the week or hours of the day are people converting.

Cost-per-Conversion: On which days of the week or hours of the day are conversions more or less expensive.

Conversion Rate: On which days of the week or hours of the day, people are more or less likely to convert.

Pro-Tip –  Blocking unqualified and irrelevant searches can do wonders for your overall cost-per-conversion. Basically, negative keyword evaluation is to make sure that your ads aren’t targeting users who you know aren’t relevant to your business’ offerings.

Approach me for help!

Well, these are not all but surely important ones to consider, if you aim to gain high benefits. I can help you create an enhanced bid strategy for your campaigns. Being a Freelance PPC Consultant for years, I am now confident to work with any client from any industry. So, contact me now if you need any help regarding your PPC/SEM projects or simply use the above tips for top-notch results.

Reduce the Cost Per Conversion and Earn More!

PPC vs Organic SEO: Which is More Effective? (2020 Edition)

PPC vs Organic SEO- Which is More Effective (2020 Edition) - Freelance Digital Marketers

Whenever one thinks to Hire SEO Professional, there may be one question that surely pops up in their mind, is it worth it to do SEO? OR what is better for their business; SEO (search engine optimization) or PPC (pay-per-click advertising)?

Are you also struggling with the same dilemma in mind? If yes, no need to panic anymore. Today, I am, with my years of experience, here to offer you a complete guide.

Well, according to me, there are different benefits of both paid and organic results, hence, I’ll help decipher when you should utilize them.

But to understand that well, let’s first discuss both in detail.

1. Organic SEO

The process of optimizing your web pages and website to rank higher in the organic results in search engines like Google and Bing is what we call Search engine optimization (SEO).

In other words, whenever you type a query into Google or any other search engine, a list of links appears below the ads, and that is known as “organic results.”

The most challenging part about Organic SEO is, to appear here, you can’t just pay. Instead, you need to follow an approach. In addition to that, search engines calculate the quality and relevance of your page by their algorithms and rank you accordingly.

Hence, the big responsibility for your Google SEO Specialist is to figure out what the search engines deem important and then optimize your website and web pages accordingly.

Here are some top advantages of SEO:

  • Organic traffic stays longer

You can generate consistent search traffic to your website, as long as you can rank highly in Google for your desired keywords.

This is why many SEO marketers consider SEO as one of the best options for long-term as well as scalable results.

  • SEO is often cheaper in the long-term

It is well known to all that PPC is an expensive deal. But SEO is cheaper and also offers lasting results.

2. PPC (Pay-per-click)

An advertising model when you pay to get the clicks to your website is what we call Pay-per-click (PPC) Advertising. Typically, it’s associated with search engine advertising like Google Ads.

But nowadays, most social media networks like Twitter, Facebook, and Quora have also adopted PPC as their primary business model.

Here are some top advantages of PPC?

  • PPC is Quick

You might need to wait for days, weeks, or even months, for SEO to work. But at the same time, it’s much quicker for PPC.

You can start a campaign right away and head over to any ad platform.

  • PPC enables granular targeting

When it comes to PPC, your Remote PPC Expert can play around with various types of data (geography, demographics, etc.)

In all, you can control and pay only for the people you want on your site.

  • PPC enables fast experimentation

The PPC process offers quick feedback. To figure out what works and what doesn’t you can easily set up a campaign, run A/B tests, and monitor the results.

Again, SEO is slower and can be difficult to attribute both failure and success to any single individual change or tactic.

SEO vs PPC: Which is better for my business?

There is no perfect answer to this question. Because it always depends.

As both are legitimate sources of traffic hence neither is better or worse than the other.

However, there are few scenarios where one channel may make more sense.

For instance, if you’ll need to target topics that people are already searching for, choose organic SEO.

But if somehow you are working with a disruptive company with an innovative product and no one is looking for it, in that case, it is better to leverage social media PPC to build quick awareness for your product or service.

Let’s decide together what is better for your business?

Still in dilemma? No problem, reach me, and I’ll help you decide which one is better for your business. Whether you need a PPC Consultant or SEO expert, you will get all here. Explore our site!

Avoid 3 Mistakes to Make your PPC Campaign Work

Avoid 3 Mistakes to Make your PPC Campaign Work - Freelance Digital Marketers

Pay-Per-Click (PPC) advertising, a solid & generally profitable method of marketing product, has served as one of the market’s most efficient methods of promoting services as well as products.

In spite of this fact, some businesses cry that PPC is not as effective as it used to be, while others believe that the expenses linked with this campaign are too big. As always, the truth has dwelled somewhere in between.

According to research, it is found that PPC marketing inefficiency is generally brought forward by a string of mistakes commonly marketers make.

Therefore, to save you from a huge loss and to upscale your PPC Campaign, here I will tell you major yet common mistakes associated with PPC campaigns that can be avoided.

Take a look!

1. Always Striving for #1 Position

Everyone wants to reach that number one spot, no matter whether you’re managing your own PPC campaigns or managing a client’s. But as enticing as it may be, intending for that elusive number one spot, that too in the first try, is a traditional PPC mistake, many do.

It’s a great metric to impress your client and to pat yourself on the back. But, actually reaching that top spot can require a lot of effort, time, and money. Hence you need to be patient enough for the same.

For some competitive keywords, the number one spot can cost high, which for some businesses, is way too much. Focusing on your ROI instead of focusing on a number one spot is usually a much better tactic. Not to mention, being in the second or third position can also generate a lot of clicks that too for a lot less money!

If you feel difficulty for the same, no worries just reach a top-notch Google Adwords Expert for your help!

2. Missing to Track the Right Metrics

Missing to Track the Right Metrics - Freelance Digital Marketers

You can spend a lot of money on PPC campaigns and not understand what ads are working to drive your new business to your brand, especially if you’re not careful. In common, here are 5 key metrics you should be tracking:

  • Conversion rate
  • Click-through rate
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)
  • And if your PPC campaign is in Google AdWords, then surely track Quality Score.

If you are still not sure about the right metrics, find a Remote PPC Expert for your help!

3. Linking to Home Page

Not only you but many marketers link their ad to the homepage. It surely is common, still consider it as a rookie mistake.

Think this way! Your intended audience has come across your ad and is enticed to click to get whatever is promised, but once they click, they’re taken to your homepage. It would be their first disappointment. Now they need to navigate themselves to the right place. The problem is, as you have dozens of links on your homepage, it will be difficult for a new visitor to know how to get the information that they need. It would be their second disappointment. After suffering from this conundrum, many leads will easily click the back button and will leave.

So to be saved from missing important leads, the page that you link to must mirror the message on your ad. Make sure it acts as the beginning of your customer funnel. Don’t try to tell each and everything at once, like who you are, what else you do or sell. Believe it or not, they’re not concerned with any of that. They only need the answer to their specific query and to collect on the benefit that your ad promised them. It is one of the top reasons why you need to link to an optimized landing page.

For better results, make sure to focus below points in your landing page:

  • A message is relevant to your ad. People who click onto your site from your ad must meet what they’re expecting.
  • An appealing call to action. Now that the lead is on your page make your call to action both easy to find and engaging.

Reach to Find a PPC Expert you are Looking for!

Are you making the same mistakes in your PPC campaigns? If yes, avoid them and ensure that your PPC efficiency rises. Besides, you can also reach me as your Freelance PPC Consultant. I am, with my campaigning strategies, helping my clients to achieve their targeting goals and build an authority in their niche for years.

Get in touch to know how I can help you!

Hiring a PPC Expert for Boosting Revenue: Did You Find One?

In the world of digital marketing, there is a constant battle going on between SEO and PPC.

As we know, search engine optimization (SEO) is a gradual process, takes time to achieve or yield instant results. But in such a competitive era, businesses can’t really afford to miss the intent-based audience. So, in order to get quick and desired results, people invest in Pay Per Click advertising (PPC).

However, there are chances that the inability to properly research, implement, and maintain a paid media campaign can lead to a long term disaster for you. Frankly, most of us neither have the time nor the experience required to create and maintain a paid search campaign. And developing a successful paid campaign demands great attention to detail.

There comes a Remote PPC Expert or paid media specialist as a rescuing. Hiring one is not only a logical decision but one that will save you resources and make the best possible use of your budget, eventually improving your marketing ROI.

Here are some more reasons why you should hire an expert to manage your paid search & campaigns.

Top Benefits of Hiring a Remote PPC Expert

Benefits of Hiring a Remote PPC Expert - Freelance Digital Marketers

1. Tremendous experience in the industry

We all have heard this ample time that practice makes it perfect. And an expert has practiced in bringing a positive track record, that is something you can’t learn from a book. No wonder PPC experts take years to learn this art and know PPC inside and out.

2. Keyword research is time-consuming

You have to start with keyword research to successfully run a profitable PPC ad campaign. As it’s a tiresome yet fundamentally important process, Hire Freelance PPC Consultant as your partner in this. PPC experts often know to use tools to be able to research hundreds, even thousands of keyword combinations you would never be able to come up with.

3. Technical expertise for campaign tracking

The most important duty of a PPC campaign manager is tracking and data analysis. It needs analytical skills, technical skills, and a well-rounded understanding of the PPC advertisement process. You can surely leave this one to a PPC expert.

4. Campaign settings

It can be quite confusing. Hire PPC Expert as he/she knows how to target your campaign geographically, how to improve your ad visibility in key timeframes as well as how to minimize your expenses.

5. Optimization of Landing page

If your landing page is not optimized, your conversion rate may suffer. Hence a PPC expert can help you make it more user friendly, to drive leads, more concise, and appealing?

6. Stay up-to-date with the latest changes

Almost every week, Google launches a new Adwords tool, and that means there is always something new to test and try. So, Hire a Google Adwords Expert that keeps on top of it and have dedicated Google reps to lean on too.

Now, as we know the benefits of hiring a PPC expert, it is more important to know how to find the best one among so many options.

Questions to Ask While Hiring PPC Experts

To find the right consultant for you, use the below list of questions to help you:

  • For how long you have been doing pay per click management?
  • What steps do you take to boost the Google Quality Score of a brand?
  • Are you a certified PPC expert or a Google Partner?
  • What kinds of PPC campaigns have you managed earlier?
  • How do you perform keyword research?
  • What process do you follow to optimize campaigns?
  • Do you offer search engine optimization services too?
  • How do you test ad copy?
  • Explain your ways to approach social media PPC ads?
  • What changes do you make to landing pages?

If you are finding any difficulty, these questions can help you begin a conversation and identify who may be the right fit for your brand.

Ready to Hire PPC Expert?

As a Google Certified PPC professional, I’m more than happy to help you better understand Google Ads and how it can fit into your digital marketing strategy to boost your ROI.

Reach me to find out more today!

Khushboo Thakkar

To get the genuine traffic and the desired leads, a Certified Google Ads & SMM Expert is a must!

Over the course of my career, I was lucky enough to work as an SEO Executive, SEO Analyst, team lead, and digital marketing expert. Now I am working as an SMM freelancer as well as a Freelance PPC Consultant. Such a unique combination of my past experiences and skills is what makes me feel comfortable with any client from any industry.

I am a dedicated Remote AdWords PPC Expert having 6+ years of experience and great skills for marketing needs, including Bing Ads, Google Search Ads, Display Ads, Social Media Advertising, and many more. Hence, as a Certified Google AdWords Specialist & Consultant, I can help brands with my well-versed advertising practices to bring maximum ROI.

In my campaigning strategies, I intertwine SEO (search engine optimization), SEM (search engine marketing), and SMM (social media marketing), which help my clients to achieve their targeting goals and build an authority in their niche. I, being an SMM Freelancer, also use social media sites to amplify reach and create a brand for businesses.

My Area of Expertise:

  • Versed in Google Search Ads, Bing Ads, Display Advertising
  • Facebook Advertising, LinkedIn Advertising, Youtube Advertising
  • Twitter Management, Instagram Marketing
  • Managing Google Ads, Adverts
  • WordPress, PHP, HTML, Shopify, Wix
  • Various SEO/PPC Reporting tools
  • Lead Generation and Maintain Keyword Positions on Search Engines
  • Complete Site Analysis, Landing page optimization, Content optimization
  • Working closely with Web Developers for fixing site navigation & creating SEO friendly WebPages.
  • Devising and managing, engaging SEO, SMO, SMM Google Adwords campaigns
  • Guaranteed improvement in the performance of each and every campaign

I am a Social Ads & PPC Freelancer you might need to improve your branding online. So, if you are looking to Hire Social Media Marketing Expert,  feel free to get in touch.