Every now and then, entrepreneurs face the question,
You must have burned the midnight oil to set up your online store and be ready for the boost. But just because you build it, doesn't mean traffic will reach. There is nothing like you; build a shopping website, and customers will appear magically. You have to work hard for it.
There are many true and proven techniques to improve traffic, but there are many, and might not every method will work for your business. Maybe you have reached a steady platform after hitting a traffic increase for the past six months, or you have a particular tactic that successfully drives traffic, and you are ready to try something new or next.
However, when you reach that point, thousands of questions can run through your mind. How to start, which tactic to choose, from where to start, and many more. Let us dig in and find out the answer to some common traffic-related questions.
Search engine optimization is a fine-tuned process to improve the ranking of a website and the user's experience. When a customer searches for the product, your website must appear in the top results to get clicked. Even a recent study says that 75% of clicks are off the top three results on search engine platforms. The top position rewards you with qualified and sustained traffic to your website. Well-organized and professional-looking websites will improve user experience and convert visitors into potential buyers.
One of the best ways to drive traffic to your shopping website is to invest in paid ads. This exciting advertising method draws more traffic to your e-commerce site. Pay only for the ads when someone clicks on them, calls your business, or views your video unless you don't have to. Show your ecommerce shop's ads in search results of Google, showcase your video ads on youtube and target your audience based on their interests and demographic data, including location and age, promote your online's apps across iOS devices and Android, and display text or banner ads on Gmail, or in websites, or apps. Luckily, even those with a limited budget can afford to pay for some advertising using google ads.
'Like, Share, Comment' Is there anyone in this era who doesn't know these terms? Social media engagement is a measure of your social media marketing success. Nowadays, a maximum of people are spending their time on social media. Then your business must be in the place where your potential customers are spending their time. Though establishing a successful social media strategy is not only about getting more and more followers, it also concerns how much visitors are connecting with your posted content. Hence for business, like, share, comment, retweet, and @ mention is a form of engagement that shows customers' interest in your business.
Engaging, creative, original, informative, and conversational content attracts customers to your shopping website. Not just customers, good content also ranks top on search engines and shows better results for your website. From writing blogs to videos and podcasts to guides and ebooks, there are many sources for your business to stand out and generate traffic with content marketing. Excellent and informative content not just attracts customers but also binds them. Don't bind yourself. Your content marketing strategy can include and focus on as many as content your customers find relevant and exciting.
The influence of social media can be seen in every aspect of your life. And social media influencers have gained a different level of trust among people. Youths go through their following influencers to know about the market trends and trust them. At the same time, business houses can use their millions of followers on social platforms for their product promotion. Isn't it interesting? Collab with one famous influencer of the respective industry and check out the results. The more followers, the more people will know about your brand.
Sale, sale, sale… Season-end offers festival discounts, new year bumper sales, and many more. People love to check out stores offering a number of discounts and offers. A red advertisement banner that says "Sale" always attracts customers to visit once. And yes! A membership discount is a different kind of pleasure. As a shopping website owner, you must put different offers and discounts, coupons, and many more in a timely manner to bind your customers and attract newcomers.
Press releases are like 'bonus content.' If these are used appropriately, they are a great way to improve traffic, domain authority, and brand recognition. Additionally, PR is used to set up direct communication. Press releases are used to announce new services or products, though companies also benefit from connecting with customers, investors, employees, and other targeted audiences. Companies can deliver the target audience and valuable public information without going through other channels.
To improve your website's visibility, you must sync your other marketing campaigns with email marketing. Email marketing significantly increases website traffic and enhances subscriber engagement with your brand. The primary reason business houses send emails to their prospectus is to convince them to buy their products and to convert them into potential customers. To convert the receiver into a customer, bind that customer's interest and sync the relevant information landing page to continue the engagement.
Let other trusted or popular websites promote your brand, affiliate respective businesses, or websites to promote your products in exchange for a commission. It will directly or indirectly improve your brand's visibility and introduce new customers. If people are checking out your products on some other website, they are likely to visit your website to explore more. Hence affiliate marketing is an attentive way to increase traffic.
Is this even a question? The most important members of this marketing cycle are users. The user experience of your business, your website, and your products or services is a crucial feature for survival and development. For any business holder, no matter big or small, a website must be user-friendly to access easily. Even if your products are of excellent quality and your after-sales services are also appreciable, if your website's experience is not good, the user is not going to spend time on it. Your website must be user-friendly while maintaining its look to attract more new customers.
As you go through the above ten tactics for website traffic building, you must have gained some answers to your questions. Now get back to work, and start with the most relevant strategy for your business. Although if your mind is not clear with the strategies, dive in! Open the hidden doors to your website and bring more eyes to the website with Freelance Digital Marketers. And be experimental. Or you can choose to get assistance from industry specialists. Hire a freelancer for specific ones or 360-degree marketing; we are always here to help.
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