The 3 Most Crucial Ways to Reducing Higher Cost Per Conversion

Have you ever felt you are spending much on Ads but not getting enough in return? If yes, this guide will be your helping hand!

When it comes to PPC campaigns, cost-per-conversion is without a doubt the most crucial aspect. 

Cost per conversion (CPC), also known as Cost per acquisition (CPA), refers to the amount of marketing or advertising money spent to acquire or convert leads who click on your website or respond to your call to action (CTA).

And, if you are expecting good results out of your campaign, lowering CPA is a must. Basically, it can enhance your return on investment (ROI) without causing you any further losses. 

Reducing CPA from the very beginning is better to approach because it’s less difficult to begin managing costs now than to come up with ways to boost conversions. In all, it’s good (and relatively easier) to think of ways to overcome marketing and conversion costs before the sales numbers start pouring in.

However, if you have not done the thinking at the start, it’s fine. After all, it’s never too late to start. Right?

So, here are the tips or ways you can start practicing immediately to reduce your acquisition costs in your PPC marketing campaigns, and to get an exceptional outcome. 

(You can even reach a Google Adwords Expert for the same.)

Let’s learn!

1. Bid Strategy Optimization

To evaluate the impact of ad rank on click-through and conversion rates, you may want to first run a Google trial at the campaign level.

Simply change the bid strategy to target CPA for those campaigns which are costing higher for conversion, it will auto-optimize your campaign according to the target CPA you set.

You can use the maximize conversion bid strategy for campaigns that are costing lower for conversion.

This is one of the quickest adjustments you can make to reduce your cost-per-conversion, even before you get carried away and just start dropping keywords bids (which can further harm your account). The best part is, you don’t have to make any changes to your website for this. 

Reach a Remote PPC Expert and craft a finer strategy for your business!

2. Keyword Optimization

You should make it a priority to review your keywords on a regular basis, no matter if you’re, new to PPC or a veteran. And also you should analyze first to see which keywords are generating conversions—and which aren’t.

Once you analyze the low-converting keywords, check for the total number of clicks. For instance, if any keyword has generated 5 conversions only, you may consider pausing it. But if received 10 clicks, especially in the beginning, that’s a 50% conversion rate, which means it’s definitely worth investing in.

Moreover, if while researching, you see a keyword that’s generated 1 conversion out of 1,000 clicks, pausing it will probably benefit your campaign.

In all, only keep the keywords that are offering good results.

3. Review The Dimensions Tab

If you have not done this already, setting up the dimensions should be your priority. Here are the tips to lower your cost per conversion by evaluating the best times to show your ads.

a. By Hour of Day

Based on your industry, showing ads 24 hours a day, may not be needed to attain your conversion requirements. In most of the cases, you must find optimal times to drop keyword bids, bid more aggressively, and/or times you might be better off not running ads at all.

b. By Day of Week

Again, based on your business and historical data, you can revise your ad scheduling and run ads on certain days, like Monday to Friday.

Below metrics can help while making such decisions:

Impressions: On which days of the week or hours of the day are people searching for your products/service.

Conversions: On which days of the week or hours of the day are people converting.

Cost-per-Conversion: On which days of the week or hours of the day are conversions more or less expensive.

Conversion Rate: On which days of the week or hours of the day, people are more or less likely to convert.

Pro-Tip –  Blocking unqualified and irrelevant searches can do wonders for your overall cost-per-conversion. Basically, negative keyword evaluation is to make sure that your ads aren’t targeting users who you know aren’t relevant to your business’ offerings.

Approach me for help!

Well, these are not all but surely important ones to consider, if you aim to gain high benefits. I can help you create an enhanced bid strategy for your campaigns. Being a Freelance PPC Consultant for years, I am now confident to work with any client from any industry. So, contact me now if you need any help regarding your PPC/SEM projects or simply use the above tips for top-notch results.

Reduce the Cost Per Conversion and Earn More!

Avoid 3 Mistakes to Make your PPC Campaign Work

Avoid 3 Mistakes to Make your PPC Campaign Work - Freelance Digital Marketers

Pay-Per-Click (PPC) advertising, a solid & generally profitable method of marketing product, has served as one of the market’s most efficient methods of promoting services as well as products.

In spite of this fact, some businesses cry that PPC is not as effective as it used to be, while others believe that the expenses linked with this campaign are too big. As always, the truth has dwelled somewhere in between.

According to research, it is found that PPC marketing inefficiency is generally brought forward by a string of mistakes commonly marketers make.

Therefore, to save you from a huge loss and to upscale your PPC Campaign, here I will tell you major yet common mistakes associated with PPC campaigns that can be avoided.

Take a look!

1. Always Striving for #1 Position

Everyone wants to reach that number one spot, no matter whether you’re managing your own PPC campaigns or managing a client’s. But as enticing as it may be, intending for that elusive number one spot, that too in the first try, is a traditional PPC mistake, many do.

It’s a great metric to impress your client and to pat yourself on the back. But, actually reaching that top spot can require a lot of effort, time, and money. Hence you need to be patient enough for the same.

For some competitive keywords, the number one spot can cost high, which for some businesses, is way too much. Focusing on your ROI instead of focusing on a number one spot is usually a much better tactic. Not to mention, being in the second or third position can also generate a lot of clicks that too for a lot less money!

If you feel difficulty for the same, no worries just reach a top-notch Google Adwords Expert for your help!

2. Missing to Track the Right Metrics

Missing to Track the Right Metrics - Freelance Digital Marketers

You can spend a lot of money on PPC campaigns and not understand what ads are working to drive your new business to your brand, especially if you’re not careful. In common, here are 5 key metrics you should be tracking:

  • Conversion rate
  • Click-through rate
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)
  • And if your PPC campaign is in Google AdWords, then surely track Quality Score.

If you are still not sure about the right metrics, find a Remote PPC Expert for your help!

3. Linking to Home Page

Not only you but many marketers link their ad to the homepage. It surely is common, still consider it as a rookie mistake.

Think this way! Your intended audience has come across your ad and is enticed to click to get whatever is promised, but once they click, they’re taken to your homepage. It would be their first disappointment. Now they need to navigate themselves to the right place. The problem is, as you have dozens of links on your homepage, it will be difficult for a new visitor to know how to get the information that they need. It would be their second disappointment. After suffering from this conundrum, many leads will easily click the back button and will leave.

So to be saved from missing important leads, the page that you link to must mirror the message on your ad. Make sure it acts as the beginning of your customer funnel. Don’t try to tell each and everything at once, like who you are, what else you do or sell. Believe it or not, they’re not concerned with any of that. They only need the answer to their specific query and to collect on the benefit that your ad promised them. It is one of the top reasons why you need to link to an optimized landing page.

For better results, make sure to focus below points in your landing page:

  • A message is relevant to your ad. People who click onto your site from your ad must meet what they’re expecting.
  • An appealing call to action. Now that the lead is on your page make your call to action both easy to find and engaging.

Reach to Find a PPC Expert you are Looking for!

Are you making the same mistakes in your PPC campaigns? If yes, avoid them and ensure that your PPC efficiency rises. Besides, you can also reach me as your Freelance PPC Consultant. I am, with my campaigning strategies, helping my clients to achieve their targeting goals and build an authority in their niche for years.

Get in touch to know how I can help you!

7 Questions to Ask While Finding the Right PPC Expert

Are you set to launch a PPC campaign?

Needless to say, you’ll need the help of a PPC professional. Yes, it’s often best to call in the experts when it comes to pay-per-click (PPC). They understand the business, and they have both the right experience and tools to get it done right. But in certain instances, even Remote PPC Expert need to be put to the test.

Thinking how you can test an expert? We’ve got a few things you can consider while deciding. Keep reading and learn some essential questions you should ask from the PPC expert before hiring one. The questions will surely help you decide well. Take a look!

1. Can you show me your customer reviews or case studies?

If you’re not sure that you are dealing with experienced PPC specialists or not, ask them about customer reviews or case studies. If he/she is authentic, will surely direct you to the page of the case studies. If they don’t hide any reviews, both good or bad, he/she is the best choice you can make. 

Experts that don’t present their reviews or previous work often have something to hide. They either are genuinely new or run a business that is not worth investing in.

2. Can we see details on our every penny spent?

When you start investing in paid ads like Google Ads, you easily get to see where every penny of you went. Yes, with Google Ads, you can check which ads cost you the most, or how each ad performs, especially where your remaining funds went.

Make sure you ask your Google AdWords Expert beforehand whether you gain access to this expenditure account or if you simply pay a flat rate, and they do all the accounting behind the scenes.

3. What tools do you generally use?

The list of tools they use is one of the most vital details they should reveal.

For instance, which tools he/she uses to research and discover relevant target keywords? How does the expert run analytics and with which tools he/she performs A/B split test different PPC strategies?

You might be thinking, how much does it matter which tools the expert uses? Well, it does. The quality of the tools usually determines whether you will find returns and check the boost in conversions from a PPC campaign.

4. What is your approach while creating keyword lists?

Any marketer in the business must be aware that it’s vital to collect keywords from multiple sources, as it offers a well-rounded vision of what query people are typing in searches. 

They must keep three points in mind while doing this.

a. Insights offered from the clients, which means the keywords clients want to focus on.

b. Competitive analysis. Looking at clients’ competition and seeing what keywords are successful for them can be a great help.

c. Or he/she must use the best tool like Google Keyword Planner that offers search volume data and advises new keywords based on current search trends.

In a nutshell, to develop a relevant keyword list, the right expert in paid ads will be pulling information from a variety of sources.

5. What are the vital KPIs?

KPI (Key performance indicators) is a method to evaluate the success of your digital marketing efforts. For paid advertising, the most vital KPIs must be cost-per-acquisition (CPA: how much each conversion costs YOU) and the number of conversions (visitors who turn into leads). Both of these are vital metrics for determining your PPC success, and, finally, your ROI.

6. What is your ad budget per month?

So you’ve learned about their approach for making PPC campaigns, and they also got good reviews. That’s a good start! But, did he/she ever manage an account with the same budget?

Some experts don’t work with brands that have smaller budgets. So, before wasting your time in discussion or setting up an appointment with someone, you should try to find out their minimum & maximum ad budget per month. Hence, if your PPC or  Remote Digital Marketing Manager is fine working on the budget allocated by you, you are good to go!

7. How do you support your clients?

There is one effective way to find out if the expert is worth working with or not. You can ask how he/she deals with your complaints and other issues throughout the PPC journey. It will clear all your doubts.

Hire the PPC Professional now!

Well, these questions will surely help you find a PPC professional just like you want. 

But, if you are already looking for one best Remote PPC Expert, we can help you. We’re happy to answer all your questions. Plus, by going through our site, and by landing into the case study section of ours, you will get better insights. You can directly contact the expert too. Check out his full profile here!