PPC vs Organic SEO: Which is More Effective? (2020 Edition)

PPC vs Organic SEO- Which is More Effective (2020 Edition) - Freelance Digital Marketers

Whenever one thinks to Hire SEO Professional, there may be one question that surely pops up in their mind, is it worth it to do SEO? OR what is better for their business; SEO (search engine optimization) or PPC (pay-per-click advertising)?

Are you also struggling with the same dilemma in mind? If yes, no need to panic anymore. Today, I am, with my years of experience, here to offer you a complete guide.

Well, according to me, there are different benefits of both paid and organic results, hence, I’ll help decipher when you should utilize them.

But to understand that well, let’s first discuss both in detail.

1. Organic SEO

The process of optimizing your web pages and website to rank higher in the organic results in search engines like Google and Bing is what we call Search engine optimization (SEO).

In other words, whenever you type a query into Google or any other search engine, a list of links appears below the ads, and that is known as “organic results.”

The most challenging part about Organic SEO is, to appear here, you can’t just pay. Instead, you need to follow an approach. In addition to that, search engines calculate the quality and relevance of your page by their algorithms and rank you accordingly.

Hence, the big responsibility for your Google SEO Specialist is to figure out what the search engines deem important and then optimize your website and web pages accordingly.

Here are some top advantages of SEO:

  • Organic traffic stays longer

You can generate consistent search traffic to your website, as long as you can rank highly in Google for your desired keywords.

This is why many SEO marketers consider SEO as one of the best options for long-term as well as scalable results.

  • SEO is often cheaper in the long-term

It is well known to all that PPC is an expensive deal. But SEO is cheaper and also offers lasting results.

2. PPC (Pay-per-click)

An advertising model when you pay to get the clicks to your website is what we call Pay-per-click (PPC) Advertising. Typically, it’s associated with search engine advertising like Google Ads.

But nowadays, most social media networks like Twitter, Facebook, and Quora have also adopted PPC as their primary business model.

Here are some top advantages of PPC?

  • PPC is Quick

You might need to wait for days, weeks, or even months, for SEO to work. But at the same time, it’s much quicker for PPC.

You can start a campaign right away and head over to any ad platform.

  • PPC enables granular targeting

When it comes to PPC, your Remote PPC Expert can play around with various types of data (geography, demographics, etc.)

In all, you can control and pay only for the people you want on your site.

  • PPC enables fast experimentation

The PPC process offers quick feedback. To figure out what works and what doesn’t you can easily set up a campaign, run A/B tests, and monitor the results.

Again, SEO is slower and can be difficult to attribute both failure and success to any single individual change or tactic.

SEO vs PPC: Which is better for my business?

There is no perfect answer to this question. Because it always depends.

As both are legitimate sources of traffic hence neither is better or worse than the other.

However, there are few scenarios where one channel may make more sense.

For instance, if you’ll need to target topics that people are already searching for, choose organic SEO.

But if somehow you are working with a disruptive company with an innovative product and no one is looking for it, in that case, it is better to leverage social media PPC to build quick awareness for your product or service.

Let’s decide together what is better for your business?

Still in dilemma? No problem, reach me, and I’ll help you decide which one is better for your business. Whether you need a PPC Consultant or SEO expert, you will get all here. Explore our site!

Why SEO? Top 5 Reasons to Focus on SEO in 2021

With the increasing Internet users, the need for Digital Marketing continues to rise!

This 2021, user-focused SEO tactics will help you thrive and attain your business objectives more swiftly and effectively. If you’re curious to know ‘why should you invest in SEO marketing’, here are some amazing reasons. Have a look & think-

Top 5 Reasons to Focus on SEO in 2020

Search Engine Optimization is a common term that most of us heard before, but do you know exactly what it is? SEO is a powerful technique of increasing the quality and quantity of website traffic by improving website ranking in the SERP. But how will you improve the rankings? Well, you can consider hiring a Google SEO Specialist. This specialist helps you achieve higher rankings by making certain changes to your website (on-site, designing, and content optimization) to make it friendlier and more attractive to search engines.

Let’s discuss the top 5 reasons to focus on SEO-

#1 Well-performing Strategy During the Pandemic

Due to the COVID-19 crisis, Brick & Mortar stores are forced to shut their doors, and hence, E-commerce & Digital Marketing have become paramount! Now, more and more customers are turning to virtual stores to fulfill their needs. So, it’s indispensable for businesses to get ready with an attractive online presence. It’s high time to focus on SEO strategies! It’s the right time to Hire SEO Professional!

Well-performing Strategy During the Pandemic - Hire SEO Expert

These professionals will help you lay down the foundation for vigorous SEO success that will benefit your organization not only during the Pandemic but even after the crisis ends.  A good SEO helps you outrank your competitors & improves your rankings in the Google Results so that potential customers easily find you to make purchases.

The major part of website traffic comes from organic searches. To gain more traffic, it’s vital to stay above all, and your hired SEO expert does exactly the same. They identify the loopholes, fix it, and come up with innovative strategies to increase the site’s visibility.

#2 Better & Economical than Paid Marketing

Paid marketing strategies are more tempting to business-owners as one can see the immediate results after its implementation, but to see the prompt effects, you have to spend more out of pocket. 

On the other hand, SEO practices help in increasing sales without proportionately increasing marketing costs. It’s more economical than paid campaigns! Unlike paid campaigns, you won’t need to pay bucks for every click that comes to your website. You need to spend a little amount initially, but it will pay off long even after you spend the money.

SEO tactics if implemented well can bring 10 times more clicks than PPC.

#3 Long-lasting Outcomes & High Return on Investment

SEO strategies don’t produce results overnight but ensure long-term business success. It needs time to achieve the desired outcomes and therefore, this strategy is perfect for those who don’t want an instant boost in visibility or don’t want to spend huge bucks on paid campaigns but want stable results for a long time.

Long-lasting Outcomes & High Return on Investment

Once your website gets listed in the SERP at a good position, the flow of traffic will continue even after you stop doing SEO – it will not suddenly shut off or drop-down as it will, in case of paid marketing. So, keep patience while investing in the best SEO practices, you can expect to see results in a few months, but these results will significantly make your business grow.

#4 Bring New Opportunities

A result-driven SEO will bring new opportunities for businesses to help them thrive and make bigger brands. When you hire a Search Engine Optimization Specialist, they will create and post captivating content and try to communicate your brand message more effectively to the prospects so that they can understand your products well and take action in the form of purchase. 

A well-established brand makes people search for it over the Internet, and an SEO expert helps in achieving so.

#5 Build Trust & Credibility Among Online Prospects

A robust SEO plan will help you build trust and credibility of your brand in the eyes of Google. But, it is not as easy as you think – it requires hard work & patience, you really need to make efforts to work it off.

Build Trust & Credibility Among Online Prospects

However, once you get successful in building trust, no one can stop you from attaining your business goals.

It is a common belief among search users that the best and credible businesses are found on the first page of Google Results. If your website ranks higher, then the flow of visitors will be more and probably your sales too!

Wrapping Up

SEO is a remarkable strategy to increase online visibility and website traffic while saving huge marketing costs. But, to reap the benefits of SEO strategy, one surely needs the assistance of experts like us. Freelance Digital Marketers team provides 360 Degree Digital Marketing Services that will help you establish a strong online presence and take your business to the next level. So, contact us if you need our expert services.