On-page SEO is vital since the beginning as it helps search engines recognize your website and its content, as well as identify whether it is relevant to a searcher’s query.
Even off-page SEO won’t make a better impact if you don’t pay attention to the fundamentals – on-page SEO.
Hence to keep your game up, the first move you need to take is work on some crucial on-page SEO factors.
1. Title Tags
It won’t be wrong to say that the title tag, which is also known as an HTML tag, exists in the head section of each webpage, offers an initial context or cue as to what the topical subject matter is of or the respective page it is on.
The title tag may have little impact on organic rankings that is why it gets overlooked sometimes.
Being said, duplicate, missing, or poorly written title tags can all negatively impact your SEO results.
Also, it is featured prominently, both in the search engine results pages, which are further used as the clickable link as well as the browser window, so make sure you’re optimizing for this element.
Apart from Title tags, SEO professionals must be mindful that the category hierarchy of the given website is reflected by URLs.
Here is one good example of URL structure:
Well, this URL perfectly shows the hierarchy of the information on the page (history as it pertains to cricket in the context of games in general). This information is best used to determine the relevancy of a given web page by the search engines. Due to the correct and clear hierarchy, the engines can infer that the page likely doesn’t pertain to history in general but rather to that of the history of cricket. It makes it an ideal candidate for search results related to cricket history. And, without even needing to process the content on the page, all of this information can be speculated on.
3. Keyword Cannibalization
Do you think that the more pages you have targeting a keyword, the better you’ll rank for that keyword? Not true at all!
In fact, if you do target a specific term across multiple pages, it can cause “keyword cannibalization,” which has some possibly disastrous consequences for your SEO.
You’re actually competing with yourself if you have multiple pages ranking for the same keyword.
It’s vital to identify whether keyword cannibalization exists on your website and, if yes, solve it right away. You can obviously reach Freelance SEO Experts for the same.
4. SEO Writing
When you are writing content with both the search engines and users in mind, then it is SEO writing.
People think it is all about keywords, but that’s not true. There is a strategy behind writing solid SEO content – more than the keyword research.
Only creating content for the sake of it won’t make any gain. Make sure that you’re writing content for people – hence that content must be substantial, high-quality, relevant as well as engaging.
5. Content Audit
This mistake is done by many professionals. As they are only focused on making fresh content that they overpass to audit their existing content. And this is a fault.
Keep auditing your existing content is essential because it helps you:
- Check whether your content (existing on-site) is achieving its goals and gaining ROI or not.
- Be sure whether the details in your content is still accurate or has become stale (or even outdated).
- Figure out what kinds of content are working for you.
Basically, content audits can hugely help your SEO strategy, and they must be done on a regular basis.
6. Image Optimization
Putting appealing, relevant images is the best way to create your webpages captivating. But not all images are designed equal – some can even decrease the speed of your website.
Hence optimizing images in a better way will help you make the most of a valuable SEO asset.
There are many advantages of Image optimization, such as:
- Additional ranking opportunities
- Better user experience
- Faster page load times
Make sure that the Images shouldn’t be an afterthought. Also, keep in mind to incorporate images that support your content and always use descriptive alt text and titles.
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