To survive in today’s digital age, every business needs a marketing strategy.
The significant reason is, people spend most of their time on the internet or scrolling on social media platforms. That means if you are not ranking high on search engines or not showing on your potential customer’s feed, you are losing something significant.
As a business owner, you realize how vital it is to take this as an opportunity and get more and more customers. Of course, it’s idiotic not to take your content in front of a massive audience with the potential to become your clients.
But are you thinking about how to take the time out of your busy schedule to work on such things?
This is where hiring a Digital Marketing Freelancer makes a lot of sense.
Who is a Digital Marketing Freelancer?
It can be anyone from anywhere.
No age bar, no education criteria; all you need to check is if a person knows about digital marketing. It can be a 20-year-old who comes from an electrical engineering background but chose digital marketing as a career or a 40-year old working in the same industry for years.
Freelancing is a lifestyle that anyone can choose, too, at any point in their life and career. The only thing that matters is how and where you do it, not your school, past jobs, or even organization.
What I mean is, even if you barely know a thing or two about the world of digital marketing. Still, you learn everything with complete dedication; you can be a digital marketing expert and then a freelancer by your choice.
If you are looking for a definition, a digital marketing freelancer is a professional with skills from search engine optimization, strategy building to ad creation, or link building or content and copywriting to social media.
What are Different Types of Digital Marketing Freelancers & What they Do?
As there are so many things or parts in digital marketing, similarly, there are various digital marketing freelancers, experts in particular fields.
- SEO Expert
Someone that optimizes websites in order to achieve higher search engine rankings is an SEO expert. Commonly SEO Expert is also known as an SEO specialist. In order to get more traffic from search engines, an SEO freelancer is someone you need to reach.
In fact, SEO experts are people that are skilled in various areas of digital marketing. This might include “core” SEO skills like title, meta tag optimization. Some other digital marketing skills they have are the knowledge to find high-volume, low-competition keywords, the understanding to promote and build links to key pages, etc.
- Local SEO Expert
Local Search Engine Optimization experts offer services regarding local businesses. They craft strategies to leverage the advantage of better visibility in search queries that are limited to a specific geographic area. They also implement better techniques like GMB page optimization, directory listings, keyword analysis for the specific location, citations posting, and other link building processes to help clients experience increased traffic and leads.
Most importantly, a local SEO freelancer will use keywords, search phrases, and other tools in a way to give your business the boost it needs to optimize it for “Near Me” searches.
- PPC Expert
The fastest way to earn results or leads is by implementing PPC. And a PPC specialist or freelancer does this for us. They help manage internet pay-per-click advertising campaigns, including the strategy, implementation, design, SEO, and ad performance analysis. They understand the way people search for any product or service and further work accordingly.
- SEO Friendly Writer
To get a higher rank among all, SEO-friendly content is the way. An SEO Friendly freelance Writer helps in the same. Being professional, copywriters, and marketers write high-quality copy with targeted search terms. The way they use keywords and write unique as well as quality content helps your website or blog rank higher.
- Social Media Expert
Social Media Experts are responsible for implementing, planning, and monitoring the company’s Social Media strategy to boost brand awareness, enhance marketing efforts and grow sales.
In all, the Social Expert is equipped with people skills, especially while dealing with large groups of people. He can figure out people’s motivations, recognize the social patterns in a group, and know-how to engage the more intended audience.
What makes an excellent digital marketing freelancer?
There is no one definition of a good freelancer. But here are criteria that can decide if the digital marketing freelancer is worth hiring or not. Take a look!
- He/she has good experience and skill sets
No wonder the expert has years of experience working in an agency. But working as a freelancer is a responsibility. And, not all can handle this well. So, the first and essential factor to consider is experience. Of course, with vast experience, a digital marketing freelancer will have all the required skills. The best thing about freelancers is they keep updating their knowledge and help you in the best way possible.
- Expert has a great portfolio
Asking for portfolios is the best way to see what kind of results you can expect from the expert. And if the expert dont have any portfolio to show, you must not work with them.
- He/she is a strong communicator
Excellent communication is most important when it comes to giving work to others. A digital marketing expert must communicate proficiently and clearly his thoughts and ideas with the team and share growth with the client. However, effective communication is only about talking; but also about listening to the needs quietly. Understanding someone else’s point of view and work accordingly is a trait of a great digital marketer.
- He/she is a proactive learner
As we all know Internet marketing is a highly dynamic field, Google keeps updating or changing its ranking algorithm. If a marketer does not keep learning new things, he/she may not be able to deliver the results you are expecting. So make sure that the digital marketer freelancer you are hiring is the best one.
Digital Marketing Freelancer vs Digital Marketing Agency
Throughout the entire content, you might be wondering why to hire a Digital Marketing Freelancer when you can also hire a Digital Marketing Agency. Right?
Well, let’s clarify your doubts here by discussing both on the basis of some factors:
|Factors||Digital Marketing Freelancer||Digital Marketing Agency|
|Flexibility||Freelancers are more flexible to work with. Their dedication to work is also guaranteed since they work on a particular project for a specific time.||Agencies have so many projects in hand to work on. Yes, You might not be the only client the agency is working for.|
|Costing||Freelancers have lower rates. Hence they are more ideal for simpler projects.||In comparison to Freelancers, the rates of an agency are higher.|
|Focus on your Campaign||Freelancers work with dedication to your brand’s campaign and assure desired results as they only take a few projects in hand. Since they have fewer tasks at a time in comparison to the agency, they work with commitment too.||At the same point, agencies hold bulk projects. Hence, there are high chances that they do not serve with much commitment.|
|Assured Quality of the Work||To maintain their position in the competitive world, freelancers keep their knowledge up-to-date. Hence they can give the best quality of their work.||Agencies also provide quality work many times but less in comparison to Freelancers.|
|Better Discussions||In the case of freelancers, you can directly communicate with freelancers whenever needed without any scope of miscommunication.||When it comes to agencies, you generally deal with the business manager or some mediator but not the SEO expert directly.|
Why should you hire a digital marketing freelancer?
Like I mentioned before, SEO is a field where you dedicatedly need to put time and effort.
And you might not have enough time to devote to learn and execute such strategies that are needed. From keyword planning to link building to making PPC campaigns and handling social media accounts, hiring a digital marketing freelancer makes a lot of sense.
Being experienced and skilled, they figure out everything from a marketing perspective. And they also find out who your audience is and know how to get their attention.
The best part is, you don’t even have to train the freelancer to get them used to your processes. You can simply tell them what you need, and they’ll deliver the results even without much of your instructions. And as you focus on your stuff and focus on the SEO part, it helps put your business in a better position to succeed.
This is all about a Digital Marketing Freelancer you might want to hear.
How to Hire a Dedicated Digital Marketing Freelancer?
Are you looking for an expert freelancer for your business? Explore Freelance Digital Marketers and find one today.
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