Why You Should Prefer a Digital Marketing Freelancer to Work With Your Agency?

To survive in today’s digital age, every business needs a marketing strategy. 

The significant reason is, people spend most of their time on the internet or scrolling on social media platforms. That means if you are not ranking high on search engines or not showing on your potential customer’s feed, you are losing something significant. 

As a business owner, you realize how vital it is to take this as an opportunity and get more and more customers. Of course, it’s idiotic not to take your content in front of a massive audience with the potential to become your clients.

But are you thinking about how to take the time out of your busy schedule to work on such things?

This is where hiring a Digital Marketing Freelancer makes a lot of sense.

Digital Marketing Freelancer - Freelance Digital Marketers

Who is a Digital Marketing Freelancer?

It can be anyone from anywhere.

No age bar, no education criteria; all you need to check is if a person knows about digital marketing. It can be a 20-year-old who comes from an electrical engineering background but chose digital marketing as a career or a 40-year old working in the same industry for years. 

Freelancing is a lifestyle that anyone can choose, too, at any point in their life and career. The only thing that matters is how and where you do it, not your school, past jobs, or even organization. 

What I mean is, even if you barely know a thing or two about the world of digital marketing. Still, you learn everything with complete dedication; you can be a digital marketing expert and then a freelancer by your choice.

If you are looking for a definition, a digital marketing freelancer is a professional with skills from search engine optimization, strategy building to ad creation, or link building or content and copywriting to social media.

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What are Different Types of Digital Marketing Freelancers & What they Do?

As there are so many things or parts in digital marketing, similarly, there are various digital marketing freelancers, experts in particular fields.

  • SEO Expert

Someone that optimizes websites in order to achieve higher search engine rankings is an SEO expert. Commonly SEO Expert is also known as an SEO specialist. In order to get more traffic from search engines, an SEO freelancer is someone you need to reach.

In fact, SEO experts are people that are skilled in various areas of digital marketing. This might include “core” SEO skills like title, meta tag optimization. Some other digital marketing skills they have are the knowledge to find high-volume, low-competition keywords, the understanding to promote and build links to key pages, etc.

  • Local SEO Expert 

Local Search Engine Optimization experts offer services regarding local businesses. They craft strategies to leverage the advantage of better visibility in search queries that are limited to a specific geographic area. They also implement better techniques like GMB page optimization, directory listings, keyword analysis for the specific location, citations posting, and other link building processes to help clients experience increased traffic and leads.

Most importantly, a local SEO freelancer will use keywords, search phrases, and other tools in a way to give your business the boost it needs to optimize it for “Near Me” searches.

  • PPC Expert

The fastest way to earn results or leads is by implementing PPC. And a PPC specialist or freelancer does this for us. They help manage internet pay-per-click advertising campaigns, including the strategy, implementation, design, SEO, and ad performance analysis. They understand the way people search for any product or service and further work accordingly.

  • SEO Friendly Writer

To get a higher rank among all, SEO-friendly content is the way. An SEO Friendly freelance Writer helps in the same. Being professional, copywriters, and marketers write high-quality copy with targeted search terms. The way they use keywords and write unique as well as quality content helps your website or blog rank higher. 

  • Social Media Expert

Social Media Experts are responsible for implementing, planning, and monitoring the company’s Social Media strategy to boost brand awareness, enhance marketing efforts and grow sales.

In all, the Social Expert is equipped with people skills, especially while dealing with large groups of people. He can figure out people’s motivations, recognize the social patterns in a group, and know-how to engage the more intended audience. 

What makes an excellent digital marketing freelancer?

There is no one definition of a good freelancer. But here are criteria that can decide if the digital marketing freelancer is worth hiring or not. Take a look!

  • He/she has good experience and skill sets 

No wonder the expert has years of experience working in an agency. But working as a freelancer is a responsibility. And, not all can handle this well. So, the first and essential factor to consider is experience. Of course, with vast experience, a digital marketing freelancer will have all the required skills. The best thing about freelancers is they keep updating their knowledge and help you in the best way possible.

  • Expert has a great portfolio

Asking for portfolios is the best way to see what kind of results you can expect from the expert. And if the expert dont have any portfolio to show, you must not work with them.

  • He/she is a strong communicator

Excellent communication is most important when it comes to giving work to others. A digital marketing expert must communicate proficiently and clearly his thoughts and ideas with the team and share growth with the client. However, effective communication is only about talking; but also about listening to the needs quietly. Understanding someone else’s point of view and work accordingly is a trait of a great digital marketer.

  • He/she is a proactive learner

As we all know Internet marketing is a highly dynamic field, Google keeps updating or changing its ranking algorithm. If a marketer does not keep learning new things, he/she may not be able to deliver the results you are expecting. So make sure that the digital marketer freelancer you are hiring is the best one. 

Digital Marketing Freelancer vs Digital Marketing Agency

Throughout the entire content, you might be wondering why to hire a Digital Marketing Freelancer when you can also hire a Digital Marketing Agency. Right?

Well, let’s clarify your doubts here by discussing both on the basis of some factors:

FactorsDigital Marketing FreelancerDigital Marketing Agency
FlexibilityFreelancers are more flexible to work with. Their dedication to work is also guaranteed since they work on a particular project for a specific time.Agencies have so many projects in hand to work on. Yes, You might not be the only client the agency is working for. 
CostingFreelancers have lower rates. Hence they are more ideal for simpler projects.In comparison to Freelancers, the rates of an agency are higher.
Focus on your CampaignFreelancers work with dedication to your brand’s campaign and assure desired results as they only take a few projects in hand. Since they have fewer tasks at a time in comparison to the agency, they work with commitment too. At the same point, agencies hold bulk projects. Hence, there are high chances that they do not serve with much commitment.
Assured Quality of the WorkTo maintain their position in the competitive world, freelancers keep their knowledge up-to-date. Hence they can give the best quality of their work.Agencies also provide quality work many times but less in comparison to Freelancers.
Better DiscussionsIn the case of freelancers, you can directly communicate with freelancers whenever needed without any scope of miscommunication.When it comes to agencies, you generally deal with the business manager or some mediator but not the SEO expert directly.

Why should you hire a digital marketing freelancer?

Like I mentioned before, SEO is a field where you dedicatedly need to put time and effort.

And you might not have enough time to devote to learn and execute such strategies that are needed. From keyword planning to link building to making PPC campaigns and handling social media accounts, hiring a digital marketing freelancer makes a lot of sense. 

Being experienced and skilled, they figure out everything from a marketing perspective. And they also find out who your audience is and know how to get their attention.

The best part is, you don’t even have to train the freelancer to get them used to your processes. You can simply tell them what you need, and they’ll deliver the results even without much of your instructions. And as you focus on your stuff and focus on the SEO part, it helps put your business in a better position to succeed.

This is all about a Digital Marketing Freelancer you might want to hear. 

Hire a Dedicated Digital Marketing Freelancer

How to Hire a Dedicated Digital Marketing Freelancer?

Are you looking for an expert freelancer for your business? Explore Freelance Digital Marketers and find one today.

At this network, you can find all, from an SEO expert to local SEO specialist to Google Ads Specialist and copywriter.   

Get in touch today!

Core Web Vitals: What it is? How to Recover from it?

Google has never taken a back seat due to any economic downfall. Google has always played on front-foot when we talk about updates or vital changes or algorithms to measure and report website performance.

Over the years, Google has offered several tools which include Lighthouse, Chrome DevTools, PageSpeed Insights, and Search Console’s Speed Report. But many companies found these tools and metrics a challenge to keep up with. Thinking of that, Google’s new initiative to simplify the landscape for the developers to focus on the metrics that matter more, Google introduces Core Web Vitals.

No doubt, that Google is emphasizing the importance of Core Web Vitals over other metrics as they are critical to all web experiences.

Talking about the Core Web Vitals, they are the user experience essentials that all websites might be striving to meet! Don’t you think so?

Let’s dig in deep about the Core Web Vitals!

Google identifies the core experience of users’ needs as loading, interactivity, and visual stability.


Google SEO Specialists say that these Core Web Vitals are the subset of all web vitals. Each core web vital reflects the distinct facet of user experience that can be measured infield, and thus, reflect the real-time experience.

These Core Web Vitals apply to all web pages, can be measured by site owners, and surfaced across all Google tools.

The current set of 2020 has three aspects:

  • Largest Contentful paint (LCP) – It measures load speed, to provide a good user experience. It is said that LCP should occur in 2.5 seconds as the page starts loading.
  • First Input Delay (FID) – It measures responsiveness and helps to quantify the user’s experience as they initially try to interact with the page. It is estimated to have less than 100 milliseconds FID for good users’ experiences.
  • Cumulative layout Shifts (CLS) – It helps to measure visual stability and quantifies the amount of layout shift of the visual content page. Less than 0.1 CLS should be maintained on a visual content page.

Well, this isn’t it, to ensure that you are meeting the recommended targets for most of the users, a threshold to measure the 75 percentile of page loads, mobile segments and desktop usage is considered to be good.

We have some Top Online Marketers who are aware of the major causes hindering the scores on the metrics… They suggest that once you’ve measured the Core Web vitals, identify the areas for improvement and then work on optimizing them.

Core Web Vitals - Search Signals for Page Experience

If yes, then have a look… Let’s first study the causes that need to be optimized.

  • Largest Contentful Paint (LCP) – This metric measures the visibility of the content. The common causes of poor LCP can be slow server response time, render-blocking JavaScript or CSS, slow resource load times, or client-side rendering.
  • First Input Delay (FID) – This metric measures the first impression over the site’s interactivity and responsiveness. The major cause behind poor FID can be heavy JavaScript execution.
  • Cumulative Layout Shifts (CLS) – This metric measures the instability of the content due to layout shifts that usually don’t occur within 500ms of user input. The common causes for poor CLS can be Images, Ads, embeds, or iframes without dimensions, dynamically injected content, web fonts, actions waiting for the network response.

Does the next question arise, How to optimize them?

You can have a Best Digital Marketing Freelancer, who can guide you with the solution to optimize your pages as different queries have a different solution for an optimization. Talking of LCP, it has many causes that can render the scores as you can route your users to nearby CDN, or establish a third-party connection early to optimize the server.

Core Web Vitals Details - Freelance Digital Marketers

Likewise, to manage the heavy JavaScript execution in FID you can reduce the JavaScript execution time, or break up long tasks, or optimize your page for interaction readiness and can also use a web worker.

Similarly, for CLS you can add dimensions to your images on pages, you can avoid inserting new content over existing content, and animations can trigger layout changes, many options can solve your problem but an SEO Freelancer can ease your work by letting you know which option suits you the most also he/she can help you with implementation.

To deal with Core Web Vitals is not easy, only best can help you with this. The Freelancer Digital Marketers team can help you sail this problem. The expertise and experience of the team can help you score in the metrics.

Tips to Hire Best Digital Marketing Freelancer Online

The concept of Freelancer is becoming increasingly popular. Don’t you think so? As companies require specific talent, and for people looking for flexibility and not to forget this way they get more potential clients.

Every individual working remotely has some uniqueness in his/her work, but how can one identify which is the right prospect according to their business needs?

Few questions which thrive in our mind while looking for the Freelancers: Do Qualification matters? Or just results? Or should I hire an expert? Or someone who’s working style is unique and result-oriented? Or? Or? Or?

Everyone stuck here only as there are many questions and no guidance to their solution.

Well! In this blog, we will be answering all your Or’s…

Tips to Hire Best Digital Marketing Freelancer Online

To identify the skills beyond the specific skills while hiring the Best Digital Marketing Freelancer we recommend to pay attention to certain points:-

  • Work Portfolio and Reference – An individual’s portfolio speaks louder than his words and his experience in the field and his work insights is an important parameter to focus on. Work portfolio not only speaks about his experiences but also shares insights about his terms with the prior employer, his technical knowledge about the project, and his strategic implementation.
  • Proactiveness – When we tend to hire someone, we generally explain to him about the companies working and the projects we do. If the person is active in the field, he will have questions about the project put on his queries and ideas about it. It reflects their interest and knowledge about the market, and this way they seek to understand your company.
  • Communication – For any profile, hiring a full-time candidate or an SEO Freelancer, good communication skills plays a major role. When they seek to understand, we know they care about the project and communicate well. Late responses, multiple calls for a project, and long messages are a red mark to their working.
  • Deadlines and Quality – When we work remotely, anyone can always be on your head to keep track of your work. Freelancing comes with authoritativeness and responsibility. Taking the transactional approach for the projects is reflected in their deliverables as they do so just to meet the deadlines. One who possesses the skills to go beyond to produce spotless work within the time frame then my friend you found the right person for your business.
  • Motivated Individual – When hiring the best digital marketing freelancer you should see if the individual has positive vibes, or say is self-motivated or not as a self-motivated individual never-give-up and works on creative ways to deliver his work.
  • Ability to get results – This skill is a must, if you are looking for a freelancer he should have this skill for sure as if he can not add value to the team then he is of no use. If he cannot drive results out of his efforts then in the long-term he will be a pain for the team.
  • Learn new things – An individual should have the thrive to learn. In this way, only he can grow and also supports the company to grow. If he has the willingness to learn he can bring new projects for the organization or can sustain the clients for the long-term. Learnings always add value to the work.

Freelance Digital Marketers are here to help you get your business on the right track in no time, we are grounded to our values and culture and serve with the motive to benefit our clients. We have different freelancers who have expertise in their work and you can hire anyone as per your requirements.