4 Ways to Optimize Your Website for Voice Search

Whether it is on a smartphone or speaker, it is no secret that voice search usage is rapidly increasing. 

Since time is changing, as a marketer, you should always cope up with trends and everything that happens over the Internet. In all, you need to be adaptable to the new technologies, and of course, the way your target audience behaves. And one of the major changes is now you need to optimize your website for voice search. 

Well, you might be wondering how to begin that?

Well, this guide will help you. Here we will tell you several ways which you can follow to optimize your website for voice search. You can even take help from a Google SEO Specialist for better results!

Take a look!

#1 Make Sure Page Loading Time Is Low

For quite some time now, Page loading speed has been a ranking factor, and it’s going to matter even more in the future.

Based on the Backlinko study earlier, websites with content that is easier to determine were deemed a better fit for ranking on top of Google searches. And, other than that the characteristic that was found to be favored by Google searches was the low loading time of the website’s pages.

Make Sure Page Loading Time Is Low

To make sure that your website’s page loading time remains low there, are a lot of ways to follow. Like,

  • You can optimize the images of your website
  • Minify the CSS, HTML, and JavaScript on the webpage
  • To “distribute service spatially relative to end-users to provide high availability and high performance”, use a content delivery network

A tool called PageSpeed Insights on Google has to help website developers and SEO-ers measure their site loading time and reduce it for better optimization.

Reaching to a top SEO Researcher can help you well in this case!

#2 Get Listed Online

Make sure that you get listed online is the most vital thing you need to do to prepare for the voice search revolution, especially if you are a local business. 

It is a fact that smartphones using voice assistants such as Google Assistant and Siri cannot show you as many results as a Google text search, your website does not always show up on search results, mostly if it is a local business.

Instead, smartphones and smart devices show business listings first, as they comprehend that users are trying to find companies with local intent.

Get Listed Online - Freelance Digital Marketers

Undoubtedly, this step to optimizing your website does not technically relate to the website itself, but it is a vital step and exactly what you need to do if you want to raise high of your competitors.  

Again, if you are not sure how to do that, you can always hire a Search Engine Optimization Specialist for your help!

#3  Use Long-Tail SEO & Write More Local Content

As a venue for optimizing voice search, long-tail SEO is probably one of the best ways of preparing for the world of voice search. 

Primarily, there are two reasons for this:

  • Often searches made through voice are comparatively longer than text searches.
  • If you use long-tail SEO enables you to optimize for featured snippets, sending you directly to the top of search results.

In general, Long-tail SEO and content is hardly a sprint. Creating content optimized for long-tail keywords needs to be an integral part of your SEO strategy if you’re all set to take on the voice-driven world.

Use Long-Tail SEO & Write More Local Content

Besides optimizing for long-tail keywords, if you want to jump on the voice search SEO train at the right time, your content strategy needs to include local content starting from keyword research to rank tracking.

In fact, your business does not need to be a local business necessarily for you to write local content. Yes, to drive relevant traffic to your site based on the industry to which you belong, you can definitely dish out tons of local content. 

#4 Structured Data Markup

To provide accurate and rich data to customers about a website or a business, something that works is structured data markup. 

Basically, to help websites provide relevant results and more information to users, structured data on schema.org was a joint initiative by all the major search engines. Structured data enables you to get more details about events, price range, menus, etc. from a business directly on search engines, providing them to use this data whenever they need it.

Structured Data Markup - Freelance Digital Marketers

In a nutshell, structured data helps search engines read and present details about your website more efficiently and quickly, so it’s a win-win for both the brand and the audience.

Well, Learning about ways is not enough, you surely need to implement them well for effective results. If somehow you are not able to do so, why not reach Top Online Marketers for the task?

We at Freelance Digital Marketers are a group of expert digital Marketing and SEO freelancers, specialize in bringing any brand to featured snippet!

Reach us and Enhance your Business Growth!

Core Web Vitals: What it is? How to Recover from it?

Google has never taken a back seat due to any economic downfall. Google has always played on front-foot when we talk about updates or vital changes or algorithms to measure and report website performance.

Over the years, Google has offered several tools which include Lighthouse, Chrome DevTools, PageSpeed Insights, and Search Console’s Speed Report. But many companies found these tools and metrics a challenge to keep up with. Thinking of that, Google’s new initiative to simplify the landscape for the developers to focus on the metrics that matter more, Google introduces Core Web Vitals.

No doubt, that Google is emphasizing the importance of Core Web Vitals over other metrics as they are critical to all web experiences.

Talking about the Core Web Vitals, they are the user experience essentials that all websites might be striving to meet! Don’t you think so?

Let’s dig in deep about the Core Web Vitals!

Google identifies the core experience of users’ needs as loading, interactivity, and visual stability.


Google SEO Specialists say that these Core Web Vitals are the subset of all web vitals. Each core web vital reflects the distinct facet of user experience that can be measured infield, and thus, reflect the real-time experience.

These Core Web Vitals apply to all web pages, can be measured by site owners, and surfaced across all Google tools.

The current set of 2020 has three aspects:

  • Largest Contentful paint (LCP) – It measures load speed, to provide a good user experience. It is said that LCP should occur in 2.5 seconds as the page starts loading.
  • First Input Delay (FID) – It measures responsiveness and helps to quantify the user’s experience as they initially try to interact with the page. It is estimated to have less than 100 milliseconds FID for good users’ experiences.
  • Cumulative layout Shifts (CLS) – It helps to measure visual stability and quantifies the amount of layout shift of the visual content page. Less than 0.1 CLS should be maintained on a visual content page.

Well, this isn’t it, to ensure that you are meeting the recommended targets for most of the users, a threshold to measure the 75 percentile of page loads, mobile segments and desktop usage is considered to be good.

We have some Top Online Marketers who are aware of the major causes hindering the scores on the metrics… They suggest that once you’ve measured the Core Web vitals, identify the areas for improvement and then work on optimizing them.

Core Web Vitals - Search Signals for Page Experience

If yes, then have a look… Let’s first study the causes that need to be optimized.

  • Largest Contentful Paint (LCP) – This metric measures the visibility of the content. The common causes of poor LCP can be slow server response time, render-blocking JavaScript or CSS, slow resource load times, or client-side rendering.
  • First Input Delay (FID) – This metric measures the first impression over the site’s interactivity and responsiveness. The major cause behind poor FID can be heavy JavaScript execution.
  • Cumulative Layout Shifts (CLS) – This metric measures the instability of the content due to layout shifts that usually don’t occur within 500ms of user input. The common causes for poor CLS can be Images, Ads, embeds, or iframes without dimensions, dynamically injected content, web fonts, actions waiting for the network response.

Does the next question arise, How to optimize them?

You can have a Best Digital Marketing Freelancer, who can guide you with the solution to optimize your pages as different queries have a different solution for an optimization. Talking of LCP, it has many causes that can render the scores as you can route your users to nearby CDN, or establish a third-party connection early to optimize the server.

Core Web Vitals Details - Freelance Digital Marketers

Likewise, to manage the heavy JavaScript execution in FID you can reduce the JavaScript execution time, or break up long tasks, or optimize your page for interaction readiness and can also use a web worker.

Similarly, for CLS you can add dimensions to your images on pages, you can avoid inserting new content over existing content, and animations can trigger layout changes, many options can solve your problem but an SEO Freelancer can ease your work by letting you know which option suits you the most also he/she can help you with implementation.

To deal with Core Web Vitals is not easy, only best can help you with this. The Freelancer Digital Marketers team can help you sail this problem. The expertise and experience of the team can help you score in the metrics.