22 Sep

7 Questions to Ask While Finding the Right PPC Expert

Are you set to launch a PPC campaign?

Needless to say, you’ll need the help of a PPC professional. Yes, it’s often best to call in the experts when it comes to pay-per-click (PPC). They understand the business, and they have both the right experience and tools to get it done right. But in certain instances, even Remote PPC Expert need to be put to the test.

Thinking how you can test an expert? We’ve got a few things you can consider while deciding. Keep reading and learn some essential questions you should ask from the PPC expert before hiring one. The questions will surely help you decide well. Take a look!

1. Can you show me your customer reviews or case studies?

If you’re not sure that you are dealing with experienced PPC specialists or not, ask them about customer reviews or case studies. If he/she is authentic, will surely direct you to the page of the case studies. If they don’t hide any reviews, both good or bad, he/she is the best choice you can make. 

Experts that don’t present their reviews or previous work often have something to hide. They either are genuinely new or run a business that is not worth investing in.

2. Can we see details on our every penny spent?

When you start investing in paid ads like Google Ads, you easily get to see where every penny of you went. Yes, with Google Ads, you can check which ads cost you the most, or how each ad performs, especially where your remaining funds went.

Make sure you ask your Google AdWords Expert beforehand whether you gain access to this expenditure account or if you simply pay a flat rate, and they do all the accounting behind the scenes.

3. What tools do you generally use?

The list of tools they use is one of the most vital details they should reveal.

For instance, which tools he/she uses to research and discover relevant target keywords? How does the expert run analytics and with which tools he/she performs A/B split test different PPC strategies?

You might be thinking, how much does it matter which tools the expert uses? Well, it does. The quality of the tools usually determines whether you will find returns and check the boost in conversions from a PPC campaign.

4. What is your approach while creating keyword lists?

Any marketer in the business must be aware that it’s vital to collect keywords from multiple sources, as it offers a well-rounded vision of what query people are typing in searches. 

They must keep three points in mind while doing this.

a. Insights offered from the clients, which means the keywords clients want to focus on.

b. Competitive analysis. Looking at clients’ competition and seeing what keywords are successful for them can be a great help.

c. Or he/she must use the best tool like Google Keyword Planner that offers search volume data and advises new keywords based on current search trends.

In a nutshell, to develop a relevant keyword list, the right expert in paid ads will be pulling information from a variety of sources.

5. What are the vital KPIs?

KPI (Key performance indicators) is a method to evaluate the success of your digital marketing efforts. For paid advertising, the most vital KPIs must be cost-per-acquisition (CPA: how much each conversion costs YOU) and the number of conversions (visitors who turn into leads). Both of these are vital metrics for determining your PPC success, and, finally, your ROI.

6. What is your ad budget per month?

So you’ve learned about their approach for making PPC campaigns, and they also got good reviews. That’s a good start! But, did he/she ever manage an account with the same budget?

Some experts don’t work with brands that have smaller budgets. So, before wasting your time in discussion or setting up an appointment with someone, you should try to find out their minimum & maximum ad budget per month. Hence, if your PPC or  Remote Digital Marketing Manager is fine working on the budget allocated by you, you are good to go!

7. How do you support your clients?

There is one effective way to find out if the expert is worth working with or not. You can ask how he/she deals with your complaints and other issues throughout the PPC journey. It will clear all your doubts.

Hire the PPC Professional now!

Well, these questions will surely help you find a PPC professional just like you want. 

But, if you are already looking for one best Remote PPC Expert, we can help you. We’re happy to answer all your questions. Plus, by going through our site, and by landing into the case study section of ours, you will get better insights. You can directly contact the expert too. Check out his full profile here!

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