Tag: SEO Strategist

SEO Strategist that will help you improve website rankings on major search engines, such as Google. The specialist ensures on-page optimization to produce relevant search results and a positive user experience, growing site traffic, lead volume, and brand awareness.

3 Advanced SEO Techniques Experts Use To Double Your Search Traffic

Posted on by freelancedigital

Dreaming to double the traffic for your website? Only apt implementation of the SEO Techniques can do this for you. Well, in theory, anyone can apply SEO Techniques, but undoubtedly, only an expert can help you achieve the optimum results. Therefore, being an expert, I‘ll tell you what SEO practices can help you double the traffic for your website.

3 Advanced SEO Techniques Experts Use To Double Your Search Traffic

SEO Techniques That’ll Double Your Search Traffic

Do you know that if you want to double your website’s traffic, the first step is to revive your SEO techniques now?

Exactly! We all know things are changing rapidly in today’s world, and so the SEO techniques and strategies. The worst part is that you might not even get aware of it.

For instance, SEO techniques like relying on H1 tags for higher rankings, using Meta keywords, spamming on forums & emails, creating pages for bots, etc. are old-school now.

And, if you keep using only these Stone Age tactics in today’s era, you will inevitably fail to meet your goals. Hence we need to understand the fact that the methods we used back in 2015 to be ahead on search results are not going to do wonders in 2020. Plus, they are not only outdated but can easily hurt your website’s ranking.

That’s why if you need to stay up in your SEO game, all you need is an SEO Expert to apply fresh & advanced SEO Techniques to double your search traffic.

So, let’s have a look at advanced techniques that are set to Improve Your Site Traffic:

1. Mobile-First Indexing is the Need

Mobile-First Indexing is the Need

Recently the headlines suggested that Google has now started testing its mobile-first index.

Since people switched to mobile devices like smartphones and tablets, Google also had brought a Mobile-first index phenomenon. For those who are not aware, it is nothing but Google’s new move to determine rankings, i.e., based on the indexing of your mobile site. In all, Google will include the mobile version of your website in its index, as an initial point.

You might be wondering that how is the Mobile-first index gonna impact SEO?

Well, the phenomenon impacts SEO as it prioritizes mobile-friendly websites for ranking on search engines. Evidently, it affects the position of your website in the search results. 

That means Google Robots won’t be curious to visit the webpage if you are not having a mobile version of your website. That will, no doubt, affect the position of your website, negatively.

There are few ways to get your website ready for the mobile-first index. Like you can improve your mobile version of the site, whether it’s text image, description, etc and the standard must be better or equal to the desktop version. Also, you can make sure that the “title” and “meta description” for both mobile and desktop versions are the same.

And it’s just the tip of the iceberg; I can help you explore more benefits of mobile-first indexing by using more efficient techniques.

2. Keep An Eye On Your Competitors’ SEO Keywords

Before doing any implementations, researching your competitors is always a smart move. Obviously when all of the work of ranking in Google’s top pages has already been done by your competitors, then why we do hard work, why not start with smart work.

You can find out the keywords that they’re ranking for and then use those same keywords to create better content. Yes, a little amount of research doesn’t cost anything but your time and can offer some great new strategies for you to try.

But it’s not as simple as it sounds. Again you will need an expert to find out what keywords your competitors are ranking for right now to implement better strategies.

3. Infographics For Engaging The Audience

Infographics For Engaging The Audience

Some reports suggest that the Infographics have been considered the best-performing digital content, in the web world these days. And why not, it is an established fact that more than 65% of people are visual learners, hence a graphic goes a lot further than just a text article.

But then the question arises, how SEO can be implemented on infographics? Well, again I as an expert can come as a rescue to help you identify specific keywords before you start writing compelling content for your infographic. I can also help you to optimize your infographic by defining Title, Alt Tags, and Description based on the selected keywords 

I can also help you to optimize your infographic by defining Title, Atl Tags, and Description based on selected keywords.

These are just a few. Because there are many more factors to keep in mind before sharing your infographic. Hence, I  can help you with all to bring the massive impact of an infographic on your website’s traffic.

Ready To Enhance Your Search Traffic?

Ready To Enhance Your Search Traffic?

So we have learned some best and sure-shot ways to improve the search traffic. But we have also learned how much we can do and how best an expert can do. So, why waste time? Hire me as your expert now and double the search traffic for your site right at the moment.

Adapt, Improvise, & Stay On Top Of The SERPs!

How SEO Can Help to Revamp Your Business From COVID-19?

Posted on by freelancedigital

The coronavirus is here among us without any expiry date, and as we know to do more with less is our new normal. Each and everyone is deeply affected by its consequences, even our business is in danger. This time is not to take the back-seat, but to take the wheels in our hand and drive the business forward. Don’t know how to do it?

Don’t lose the rope of hope, as SEO will come to your rescue!

Since the pandemic has no expiry, let’s work on the SEO Strategies to sail the after-effects of the pandemic, as surely the world is dipping into a recession. You can still use SEO effectively to sustain your business in different ways.

Don’t lose the rope of hope, as SEO will come to your rescue!

Search Engine Optimization Specialist plays an important role in every business, it has always been important just as it is these days. Taking a back-step and holding the SEO activities now, definitely, it will hurt your business in the long-run. 

As everyone has become a part of this pandemic, the consumption of the Internet has increased to a larger scale which can help your business in many ways. All you need is an Internet Marketing Specialist.

Let’s catch-up with new normal strategies!

How can your business’ digital presence be optimized in this Covid-19?

A Digital Marketing Expert can help you to optimize your digital presence as it is a time of Social-Distancing, the digital marketers can make your products and services reach their desired customers. By optimizing your website, promoting your website on search engines and social media platforms, updating the website content as per the trends, and adapting new content delivery strategies. To understand the consumer’s behavior and deliver the content in the right way and at the right time is what matters. 

If you have not been working on an SEO plan over time, so hurry as you have an opportunity to invest time into SEO strategies that will surely pay dividends down the line.

Now, the question arises WHY SEO?

Now, the question arises WHY SEO?

However, at this time, SEO is an important part of every business. As some companies may have considered to pull back or reduce their marketing and advertising cost, SEO can be proved essential as:-

  • As compared to other marketing options, SEO is incredibly cost-effective.
  • SEO is an asset as it helps in long-term growth, as brands enjoy the high-traffic benefits later also. If you hold a Rank on Google, you know it took a long-time to be in that position, and one can lose it, and to be in the race, an SEO Strategist plays an important role. 
  • SEO hinges the trust, and in this crisis, building trust with the audience is most valuable. For your brand, ranking gives an inherent trust in the eyes of consumers.
  • SEO strategy helps to know which pages and sites are reaping the most benefits and you can learn what your audience is searching, accordingly, you can adjust and provide relevant content.
  • SEO is said to be long-term equity as the content you create today will ripe in the future and can be tweaked to reflect the business goals when the pandemic is over.
  • Consumers may be cooped up in the houses, having great content in your field of expertise will be an opportunity to attract consumers, and if not today, your up-to-date content will serve in the near future.
  • COVID-19 has altered the preferences of an individual, so you’ll need to understand the terms that are getting high traffic in this situation and plan the next step.
  • To ramp-up your SEO strategy, you can boost your Local SEO by focusing on keywords that are area-specific, as the local terms can be easier to rank because they tend to be less competitive.

As COVID-19 has a great impact worldwide, SEO can mitigate marketing challenges. It’s high time to evaluate the SEO Strategies, to put your brand on the right track.

Update Your Website 

In this pandemic, we the Freelance Digital Marketers are here just a call away to help you implement the changes updated by Google in its Algorithm and help you optimize your digital presence and implement the best-suited SEO strategies for your website.

Our client requirements are our priority and to deliver their needs in one-take is what makes us special and different from others

Google Search Algorithm and Ranking System

Posted on by freelancedigital

Almost every day, Google introduces changes in its algorithm. Some changes are so small that they have little or no effect but some changes shake the complete SEO workings. If you keep up with Internet Marketing, or even just regularly scroll online for information, you have heard of Google Algorithms.

Today in this blog we will brief you about

  • What is the Google Algorithm?
  • What is Google Search Algorithm?
  • What is a Ranking System?

What is a Google Algorithm?

Google Algorithm is a complex system that helps to ease the search results of the user by retrieving the data from its search index and instantly delivers the best possible results for the query.

The search engine, therefore, uses the combinations of various algorithms and ranking signals to deliver the webpages ranked by relevance on its Search Engine Result Pages (SERPs).

What is a Google Algorithm?

What is a Google Search Algorithm?

The basic Google Algorithm is used for search, or say each search conducted on the site, but every user has different ways to put down their query or search or let’s say they use different keywords for the search. The algorithm is adjusted for each search and can be altered by even the slightest change in the spelling of the search or its word order. Accordingly, the results are generated and the users can visit the sites as per the relevance.

The amount of information-driven on the web is very important. Sorting is very important to reach the desired result. Search Algorithm considers many factors while delivering useful information such as meaning of query, relevance of website, quality of content, context, and settings.

  • Meaning of the Query:

To deliver the results of the query, we first need to understand the meaning and the intent of the search i.e. understanding its language and aspect of search.

Meaning of the Query:- Freelance Digital Marketers
  • Relevance of Webpages:

It analyzes the content of the webpages to examine whether the pages contain the information relevant to the query. The most basic signal to assess whether the information is relevant to the webpage or not is the same keywords as the search query. Beyond simple keyword matching, the other aspect used is aggregated and anonymized interaction data to assess the relevance of search results as per the query.

Quality Content- Freelance Digital Marketers
  • Quality of Content:

The search algorithm also aims to prioritize the most relevant and reliable source of content to your search query. For this, the systems are designed in a way that identifies the signals to determine which pages demonstrate expertise, authoritativeness, and trustworthiness on the searched query.

  • Usability of the Webpage:

The search algorithm also analyzes the signals which indicate the usability of the webpage, like whether the site appears correctly in different browsers, its design is accessible for all device types and sizes (desktop, tablet, mobile phone), and the page loading time works well for all sorts of internet users.

  • Context and Settings:

The search history of a user also helps us to derive useful and relevant results for you at the moment. Country and location settings help to deliver the best possible results according to the area.

360 Degree Digital Marketing Services

What is a Ranking System?

Website ranking is a complex process, and hundreds of interconnected factors determine the ranking of websites and pages by Google. The pages or websites that appear on Rank#0 or Rank#1 for the said query is determined as the most relevant and useful. Google determines the websites that are most useful and relevant by using a complex algorithm.

Google’s complex process is a secret for everyone, however, through different combinations, a good SEO Strategist knows what the most important factors are. For Example,  SEO Researchers, SEO Professionals, Local SEO Experts, and SEO Link Builders would agree that the following are the important ranking factors:

  • Keyword Usage
  • Usability of website 
  • Number of Inbound Links
  • Quality of Links

The ranking given to websites and pages is wholly determined by the algorithm and no manual intervention by humans to adjust the ranking specific websites is done.

A website that is ranked 1st today could potentially not even be on the 1st page next week, as it totally depends on the factors of the algorithm and how much you pay attention to those factors being an SEO professional.

Update your website 

We the Freelance Digital Marketers are here just a call away to help you implement the changes updated by Google in its Algorithm and help you rank your website on Rank #1, that too for complete 360 Degree Digital Marketing Services.

To understand the requirements of our client in one-take is what makes us special and different from others.