What are Topic Clusters & Why Add them in Your Content Strategy?

What are the topic clusters? Does it impact or benefit the website’s SEO? What are some vital topic cluster considerations while planning pillar pages? Let us learn all here!

Simply put, if you are considering a pillar page approach to better your search authority on a particular topic or merely to create a broader range of relevant content for your audience – topic clusters must be on your strategy.

Topic Clusters - The Next Evolution of Content Strategy - FDM

It is no secret that the topic clusters model is a way to create content that Google loves while building a library of content that is super useful to your target audience.

You can even Hire SEO Analyst to be sure about your pillar page and topic cluster approach for better outcomes.

Curious to learn what topic clusters are? Let us begin the discussion!

About Topic Clusters

A group of interlinked web pages that are constructed around a pillar content that targets a broad topic is what we knew as a Topic Cluster. It is based on the concept that search visibility about a particular topic is much improved than ranking for a particular keyword.

Such an agenda eventually helps you grow an area of influence wherein the overall sum of searches for topically relevant long-tail keywords surpasses the sum of searches for a major keyword. This will surely aid you in organizing the structure of your website as well as the content. Besides, if one blog post in the cluster does well in rankings, the whole cluster also ranks well.

Typically, the three components of the Topic Cluster Model are:

  • Pillar Content
  • Cluster Content
  • Hyperlinks (Links)
About Topic Clusters - FDM

Let us dig into these components more profoundly.

Pillar Content

The pillar content is the cluster core, as it is based on the broader topic. Usually, it is 3,000 to 5,000 words long that covers all the aspects of a specific topic but still leaves room for different posts to answer. People who are not familiar with a certain topic, but want to see a comprehensive overview of it, the pillar content is great for them.

Cluster Content

This component deals with all cluster content that is connected to the pillar content.  The cluster content focuses on a specific keyword that is related to your broad keyword, unlike the pillar content that tackles a broad topic  – discussing it more comprehensively and thoroughly. Ultimately, such a cluster content contains a link that leads your audience back to the pillar content.


It is the most vital component out of all three. The reason behind this is the hyperlinks are the ones that bind the pillar content to the cluster content.

Any Best SEO Expert can help you deal with all three components effectively!

The Way Topic Clusters Benefits SEO – Add Them In Your Content Strategy

Doing proper cluster planning is beneficial for numerous reasons.

At first, if you structure the content in this way that interlinks and is optimized to include relevant topic keywords, it will make search engines believe that you have the authority on that specific topic. This way, your pillar content and related topic cluster content will rank better in search results and draw bigger, more targeted traffic and sales.

Other than that, if the topics and subtopics you pick for your content all address subjects relevant to your ideal targeted readers and serve them to solve a challenge they’re experiencing – this leaves you with a wide library of valuable content, that not only enhances your authority with your ideal customers but also within search results.

The best part is that you can make more than one topic hub too. You may need a cluster of relevant content around each one or want to create a range of pillar pages on different topics. Planning your content in this way can lead to a diverse range of content across many topics that all have a positive, and greater impact!


Some Topic Cluster Considerations

Prior to revamping your content strategy approach entirely, it’s vital to be sure that a pillar page and topic cluster approach will work for the topic that you want to focus on, and also where you want to gain authority.

Hence, you must consider:

Is the subject you want to rank for hold enough search volume to justify the time and resource dedication needed? 

Before any content planning or creation, in-depth keyword research is a vital step to be sure that there is interest and traffic behind your proposed topics. It may help to start by identifying 5-10 core, top-level challenges that your clients and prospects had, and you have solved while considering potential pillar page topics. Further, you can break these into broad topic areas and can base initial research around them.

Does the topic carry the potential to warrant the creation of a range of detailed topic cluster content and pillar page? 

The content audit may be an essential consideration here; you may already have content that you can use within your topic cluster to endorse a pillar page. 

If the topic is relevant to your targeted, best-fit readers, and is something where you want to be counted as an authority. 

If your content is irrelevant to your audience, then there’s no value in creating it in a large volume! Not to forget that the intention here is to create lots of content that your customers and prospects want to read. Be focused on it, and you’ll be off to a good start!

Well, you can always take help from an expert SEO Researcher to be sure about the earlier considerations.

In a nutshell…

Topic clusters and pillar pages, with the right planning and consideration, can form an integral part of your SEO & content strategy, and work hard together, to enhance your search presence, drive relevant traffic, and develop your authority on the topics you are concerned for.

Finding a better SEO Professional for apt cluster planning? Contact us at Freelance Digital Marketers! For years we have been helping our clients with white-label SEO techniques which further helps them boost traffic to their business and make their target audience reach them. 

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Google Search Algorithm and Ranking System

Almost every day, Google introduces changes in its algorithm. Some changes are so small that they have little or no effect but some changes shake the complete SEO workings. If you keep up with Internet Marketing, or even just regularly scroll online for information, you have heard of Google Algorithms.

Today in this blog we will brief you about

  • What is the Google Algorithm?
  • What is Google Search Algorithm?
  • What is a Ranking System?

What is a Google Algorithm?

Google Algorithm is a complex system that helps to ease the search results of the user by retrieving the data from its search index and instantly delivers the best possible results for the query.

The search engine, therefore, uses the combinations of various algorithms and ranking signals to deliver the webpages ranked by relevance on its Search Engine Result Pages (SERPs).

What is a Google Algorithm?

What is a Google Search Algorithm?

The basic Google Algorithm is used for search, or say each search conducted on the site, but every user has different ways to put down their query or search or let’s say they use different keywords for the search. The algorithm is adjusted for each search and can be altered by even the slightest change in the spelling of the search or its word order. Accordingly, the results are generated and the users can visit the sites as per the relevance.

The amount of information-driven on the web is very important. Sorting is very important to reach the desired result. Search Algorithm considers many factors while delivering useful information such as meaning of query, relevance of website, quality of content, context, and settings.

  • Meaning of the Query:

To deliver the results of the query, we first need to understand the meaning and the intent of the search i.e. understanding its language and aspect of search.

Meaning of the Query:- Freelance Digital Marketers
  • Relevance of Webpages:

It analyzes the content of the webpages to examine whether the pages contain the information relevant to the query. The most basic signal to assess whether the information is relevant to the webpage or not is the same keywords as the search query. Beyond simple keyword matching, the other aspect used is aggregated and anonymized interaction data to assess the relevance of search results as per the query.

Quality Content- Freelance Digital Marketers
  • Quality of Content:

The search algorithm also aims to prioritize the most relevant and reliable source of content to your search query. For this, the systems are designed in a way that identifies the signals to determine which pages demonstrate expertise, authoritativeness, and trustworthiness on the searched query.

  • Usability of the Webpage:

The search algorithm also analyzes the signals which indicate the usability of the webpage, like whether the site appears correctly in different browsers, its design is accessible for all device types and sizes (desktop, tablet, mobile phone), and the page loading time works well for all sorts of internet users.

  • Context and Settings:

The search history of a user also helps us to derive useful and relevant results for you at the moment. Country and location settings help to deliver the best possible results according to the area.

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What is a Ranking System?

Website ranking is a complex process, and hundreds of interconnected factors determine the ranking of websites and pages by Google. The pages or websites that appear on Rank#0 or Rank#1 for the said query is determined as the most relevant and useful. Google determines the websites that are most useful and relevant by using a complex algorithm.

Google’s complex process is a secret for everyone, however, through different combinations, a good SEO Strategist knows what the most important factors are. For Example,  SEO Researchers, SEO Professionals, Local SEO Experts, and SEO Link Builders would agree that the following are the important ranking factors:

  • Keyword Usage
  • Usability of website 
  • Number of Inbound Links
  • Quality of Links

The ranking given to websites and pages is wholly determined by the algorithm and no manual intervention by humans to adjust the ranking specific websites is done.

A website that is ranked 1st today could potentially not even be on the 1st page next week, as it totally depends on the factors of the algorithm and how much you pay attention to those factors being an SEO professional.

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We the Freelance Digital Marketers are here just a call away to help you implement the changes updated by Google in its Algorithm and help you rank your website on Rank #1, that too for complete 360 Degree Digital Marketing Services.

To understand the requirements of our client in one-take is what makes us special and different from others.