Tag: SEO Researcher

An SEO Researcher analyzes, reviews, and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

4 Ways to Optimize Your Website for Voice Search

Posted on by freelancedigital

Whether it is on a smartphone or speaker, it is no secret that voice search usage is rapidly increasing. 

Since time is changing, as a marketer, you should always cope up with trends and everything that happens over the Internet. In all, you need to be adaptable to the new technologies, and of course, the way your target audience behaves. And one of the major changes is now you need to optimize your website for voice search. 

Well, you might be wondering how to begin that?

Well, this guide will help you. Here we will tell you several ways which you can follow to optimize your website for voice search. You can even take help from a Google SEO Specialist for better results!

Take a look!

#1 Make Sure Page Loading Time Is Low

For quite some time now, Page loading speed has been a ranking factor, and it’s going to matter even more in the future.

Based on the Backlinko study earlier, websites with content that is easier to determine were deemed a better fit for ranking on top of Google searches. And, other than that the characteristic that was found to be favored by Google searches was the low loading time of the website’s pages.

Make Sure Page Loading Time Is Low

To make sure that your website’s page loading time remains low there, are a lot of ways to follow. Like,

  • You can optimize the images of your website
  • Minify the CSS, HTML, and JavaScript on the webpage
  • To “distribute service spatially relative to end-users to provide high availability and high performance”, use a content delivery network

A tool called PageSpeed Insights on Google has to help website developers and SEO-ers measure their site loading time and reduce it for better optimization.

Reaching to a top SEO Researcher can help you well in this case!

#2 Get Listed Online

Make sure that you get listed online is the most vital thing you need to do to prepare for the voice search revolution, especially if you are a local business. 

It is a fact that smartphones using voice assistants such as Google Assistant and Siri cannot show you as many results as a Google text search, your website does not always show up on search results, mostly if it is a local business.

Instead, smartphones and smart devices show business listings first, as they comprehend that users are trying to find companies with local intent.

Get Listed Online - Freelance Digital Marketers

Undoubtedly, this step to optimizing your website does not technically relate to the website itself, but it is a vital step and exactly what you need to do if you want to raise high of your competitors.  

Again, if you are not sure how to do that, you can always hire a Search Engine Optimization Specialist for your help!

#3  Use Long-Tail SEO & Write More Local Content

As a venue for optimizing voice search, long-tail SEO is probably one of the best ways of preparing for the world of voice search. 

Primarily, there are two reasons for this:

  • Often searches made through voice are comparatively longer than text searches.
  • If you use long-tail SEO enables you to optimize for featured snippets, sending you directly to the top of search results.

In general, Long-tail SEO and content is hardly a sprint. Creating content optimized for long-tail keywords needs to be an integral part of your SEO strategy if you’re all set to take on the voice-driven world.

Use Long-Tail SEO & Write More Local Content

Besides optimizing for long-tail keywords, if you want to jump on the voice search SEO train at the right time, your content strategy needs to include local content starting from keyword research to rank tracking.

In fact, your business does not need to be a local business necessarily for you to write local content. Yes, to drive relevant traffic to your site based on the industry to which you belong, you can definitely dish out tons of local content. 

#4 Structured Data Markup

To provide accurate and rich data to customers about a website or a business, something that works is structured data markup. 

Basically, to help websites provide relevant results and more information to users, structured data on schema.org was a joint initiative by all the major search engines. Structured data enables you to get more details about events, price range, menus, etc. from a business directly on search engines, providing them to use this data whenever they need it.

Structured Data Markup - Freelance Digital Marketers

In a nutshell, structured data helps search engines read and present details about your website more efficiently and quickly, so it’s a win-win for both the brand and the audience.

Well, Learning about ways is not enough, you surely need to implement them well for effective results. If somehow you are not able to do so, why not reach Top Online Marketers for the task?

We at Freelance Digital Marketers are a group of expert digital Marketing and SEO freelancers, specialize in bringing any brand to featured snippet!

Reach us and Enhance your Business Growth!

What are Topic Clusters & Why Add them in Your Content Strategy?

Posted on by freelancedigital

What are the topic clusters? Does it impact or benefit the website’s SEO? What are some vital topic cluster considerations while planning pillar pages? Let us learn all here!

Simply put, if you are considering a pillar page approach to better your search authority on a particular topic or merely to create a broader range of relevant content for your audience – topic clusters must be on your strategy.

Topic Clusters - The Next Evolution of Content Strategy - FDM

It is no secret that the topic clusters model is a way to create content that Google loves while building a library of content that is super useful to your target audience.

You can even Hire SEO Analyst to be sure about your pillar page and topic cluster approach for better outcomes.

Curious to learn what topic clusters are? Let us begin the discussion!

About Topic Clusters

A group of interlinked web pages that are constructed around a pillar content that targets a broad topic is what we knew as a Topic Cluster. It is based on the concept that search visibility about a particular topic is much improved than ranking for a particular keyword.

Such an agenda eventually helps you grow an area of influence wherein the overall sum of searches for topically relevant long-tail keywords surpasses the sum of searches for a major keyword. This will surely aid you in organizing the structure of your website as well as the content. Besides, if one blog post in the cluster does well in rankings, the whole cluster also ranks well.

Typically, the three components of the Topic Cluster Model are:

  • Pillar Content
  • Cluster Content
  • Hyperlinks (Links)
About Topic Clusters - FDM

Let us dig into these components more profoundly.

Pillar Content

The pillar content is the cluster core, as it is based on the broader topic. Usually, it is 3,000 to 5,000 words long that covers all the aspects of a specific topic but still leaves room for different posts to answer. People who are not familiar with a certain topic, but want to see a comprehensive overview of it, the pillar content is great for them.

Cluster Content

This component deals with all cluster content that is connected to the pillar content.  The cluster content focuses on a specific keyword that is related to your broad keyword, unlike the pillar content that tackles a broad topic  – discussing it more comprehensively and thoroughly. Ultimately, such a cluster content contains a link that leads your audience back to the pillar content.

Hyperlinks

It is the most vital component out of all three. The reason behind this is the hyperlinks are the ones that bind the pillar content to the cluster content.

Any Best SEO Expert can help you deal with all three components effectively!

The Way Topic Clusters Benefits SEO – Add Them In Your Content Strategy

Doing proper cluster planning is beneficial for numerous reasons.

At first, if you structure the content in this way that interlinks and is optimized to include relevant topic keywords, it will make search engines believe that you have the authority on that specific topic. This way, your pillar content and related topic cluster content will rank better in search results and draw bigger, more targeted traffic and sales.

Other than that, if the topics and subtopics you pick for your content all address subjects relevant to your ideal targeted readers and serve them to solve a challenge they’re experiencing – this leaves you with a wide library of valuable content, that not only enhances your authority with your ideal customers but also within search results.

The best part is that you can make more than one topic hub too. You may need a cluster of relevant content around each one or want to create a range of pillar pages on different topics. Planning your content in this way can lead to a diverse range of content across many topics that all have a positive, and greater impact!

Topic-Clusters-Benefits-SEO-FDM

Some Topic Cluster Considerations

Prior to revamping your content strategy approach entirely, it’s vital to be sure that a pillar page and topic cluster approach will work for the topic that you want to focus on, and also where you want to gain authority.

Hence, you must consider:

Is the subject you want to rank for hold enough search volume to justify the time and resource dedication needed? 

Before any content planning or creation, in-depth keyword research is a vital step to be sure that there is interest and traffic behind your proposed topics. It may help to start by identifying 5-10 core, top-level challenges that your clients and prospects had, and you have solved while considering potential pillar page topics. Further, you can break these into broad topic areas and can base initial research around them.

Does the topic carry the potential to warrant the creation of a range of detailed topic cluster content and pillar page? 

The content audit may be an essential consideration here; you may already have content that you can use within your topic cluster to endorse a pillar page. 

If the topic is relevant to your targeted, best-fit readers, and is something where you want to be counted as an authority. 

If your content is irrelevant to your audience, then there’s no value in creating it in a large volume! Not to forget that the intention here is to create lots of content that your customers and prospects want to read. Be focused on it, and you’ll be off to a good start!

Well, you can always take help from an expert SEO Researcher to be sure about the earlier considerations.

In a nutshell…

Topic clusters and pillar pages, with the right planning and consideration, can form an integral part of your SEO & content strategy, and work hard together, to enhance your search presence, drive relevant traffic, and develop your authority on the topics you are concerned for.

Finding a better SEO Professional for apt cluster planning? Contact us at Freelance Digital Marketers! For years we have been helping our clients with white-label SEO techniques which further helps them boost traffic to their business and make their target audience reach them. 

Reach Us & Experience Success!