Tag: Search Engine Optimization Specialist

Search Engine Optimization Specialist help you to improves website rankings on major search engines, such as Google, Yahoo!, and Bing. The specialist ensures on-page optimization to produce relevant search results and a positive user experience, growing site traffic organically, lead volume, and brand awareness.

4 Ways to Optimize Your Website for Voice Search

Posted on by freelancedigital

Whether it is on a smartphone or speaker, it is no secret that voice search usage is rapidly increasing. 

Since time is changing, as a marketer, you should always cope up with trends and everything that happens over the Internet. In all, you need to be adaptable to the new technologies, and of course, the way your target audience behaves. And one of the major changes is now you need to optimize your website for voice search. 

Well, you might be wondering how to begin that?

Well, this guide will help you. Here we will tell you several ways which you can follow to optimize your website for voice search. You can even take help from a Google SEO Specialist for better results!

Take a look!

#1 Make Sure Page Loading Time Is Low

For quite some time now, Page loading speed has been a ranking factor, and it’s going to matter even more in the future.

Based on the Backlinko study earlier, websites with content that is easier to determine were deemed a better fit for ranking on top of Google searches. And, other than that the characteristic that was found to be favored by Google searches was the low loading time of the website’s pages.

Make Sure Page Loading Time Is Low

To make sure that your website’s page loading time remains low there, are a lot of ways to follow. Like,

  • You can optimize the images of your website
  • Minify the CSS, HTML, and JavaScript on the webpage
  • To “distribute service spatially relative to end-users to provide high availability and high performance”, use a content delivery network

A tool called PageSpeed Insights on Google has to help website developers and SEO-ers measure their site loading time and reduce it for better optimization.

Reaching to a top SEO Researcher can help you well in this case!

#2 Get Listed Online

Make sure that you get listed online is the most vital thing you need to do to prepare for the voice search revolution, especially if you are a local business. 

It is a fact that smartphones using voice assistants such as Google Assistant and Siri cannot show you as many results as a Google text search, your website does not always show up on search results, mostly if it is a local business.

Instead, smartphones and smart devices show business listings first, as they comprehend that users are trying to find companies with local intent.

Get Listed Online - Freelance Digital Marketers

Undoubtedly, this step to optimizing your website does not technically relate to the website itself, but it is a vital step and exactly what you need to do if you want to raise high of your competitors.  

Again, if you are not sure how to do that, you can always hire a Search Engine Optimization Specialist for your help!

#3  Use Long-Tail SEO & Write More Local Content

As a venue for optimizing voice search, long-tail SEO is probably one of the best ways of preparing for the world of voice search. 

Primarily, there are two reasons for this:

  • Often searches made through voice are comparatively longer than text searches.
  • If you use long-tail SEO enables you to optimize for featured snippets, sending you directly to the top of search results.

In general, Long-tail SEO and content is hardly a sprint. Creating content optimized for long-tail keywords needs to be an integral part of your SEO strategy if you’re all set to take on the voice-driven world.

Use Long-Tail SEO & Write More Local Content

Besides optimizing for long-tail keywords, if you want to jump on the voice search SEO train at the right time, your content strategy needs to include local content starting from keyword research to rank tracking.

In fact, your business does not need to be a local business necessarily for you to write local content. Yes, to drive relevant traffic to your site based on the industry to which you belong, you can definitely dish out tons of local content. 

#4 Structured Data Markup

To provide accurate and rich data to customers about a website or a business, something that works is structured data markup. 

Basically, to help websites provide relevant results and more information to users, structured data on schema.org was a joint initiative by all the major search engines. Structured data enables you to get more details about events, price range, menus, etc. from a business directly on search engines, providing them to use this data whenever they need it.

Structured Data Markup - Freelance Digital Marketers

In a nutshell, structured data helps search engines read and present details about your website more efficiently and quickly, so it’s a win-win for both the brand and the audience.

Well, Learning about ways is not enough, you surely need to implement them well for effective results. If somehow you are not able to do so, why not reach Top Online Marketers for the task?

We at Freelance Digital Marketers are a group of expert digital Marketing and SEO freelancers, specialize in bringing any brand to featured snippet!

Reach us and Enhance your Business Growth!

Why SEO? Top 5 Reasons to Focus on SEO in 2021

Posted on by freelancedigital

With the increasing Internet users, the need for Digital Marketing continues to rise!

This 2021, user-focused SEO tactics will help you thrive and attain your business objectives more swiftly and effectively. If you’re curious to know ‘why should you invest in SEO marketing’, here are some amazing reasons. Have a look & think-

Top 5 Reasons to Focus on SEO in 2020

Search Engine Optimization is a common term that most of us heard before, but do you know exactly what it is? SEO is a powerful technique of increasing the quality and quantity of website traffic by improving website ranking in the SERP. But how will you improve the rankings? Well, you can consider hiring a Google SEO Specialist. This specialist helps you achieve higher rankings by making certain changes to your website (on-site, designing, and content optimization) to make it friendlier and more attractive to search engines.

Let’s discuss the top 5 reasons to focus on SEO-

#1 Well-performing Strategy During the Pandemic

Due to the COVID-19 crisis, Brick & Mortar stores are forced to shut their doors, and hence, E-commerce & Digital Marketing have become paramount! Now, more and more customers are turning to virtual stores to fulfill their needs. So, it’s indispensable for businesses to get ready with an attractive online presence. It’s high time to focus on SEO strategies! It’s the right time to Hire SEO Professional!

Well-performing Strategy During the Pandemic - Hire SEO Expert

These professionals will help you lay down the foundation for vigorous SEO success that will benefit your organization not only during the Pandemic but even after the crisis ends.  A good SEO helps you outrank your competitors & improves your rankings in the Google Results so that potential customers easily find you to make purchases.

The major part of website traffic comes from organic searches. To gain more traffic, it’s vital to stay above all, and your hired SEO expert does exactly the same. They identify the loopholes, fix it, and come up with innovative strategies to increase the site’s visibility.

#2 Better & Economical than Paid Marketing

Paid marketing strategies are more tempting to business-owners as one can see the immediate results after its implementation, but to see the prompt effects, you have to spend more out of pocket. 

On the other hand, SEO practices help in increasing sales without proportionately increasing marketing costs. It’s more economical than paid campaigns! Unlike paid campaigns, you won’t need to pay bucks for every click that comes to your website. You need to spend a little amount initially, but it will pay off long even after you spend the money.

SEO tactics if implemented well can bring 10 times more clicks than PPC.

#3 Long-lasting Outcomes & High Return on Investment

SEO strategies don’t produce results overnight but ensure long-term business success. It needs time to achieve the desired outcomes and therefore, this strategy is perfect for those who don’t want an instant boost in visibility or don’t want to spend huge bucks on paid campaigns but want stable results for a long time.

Long-lasting Outcomes & High Return on Investment

Once your website gets listed in the SERP at a good position, the flow of traffic will continue even after you stop doing SEO – it will not suddenly shut off or drop-down as it will, in case of paid marketing. So, keep patience while investing in the best SEO practices, you can expect to see results in a few months, but these results will significantly make your business grow.

#4 Bring New Opportunities

A result-driven SEO will bring new opportunities for businesses to help them thrive and make bigger brands. When you hire a Search Engine Optimization Specialist, they will create and post captivating content and try to communicate your brand message more effectively to the prospects so that they can understand your products well and take action in the form of purchase. 

A well-established brand makes people search for it over the Internet, and an SEO expert helps in achieving so.

#5 Build Trust & Credibility Among Online Prospects

A robust SEO plan will help you build trust and credibility of your brand in the eyes of Google. But, it is not as easy as you think – it requires hard work & patience, you really need to make efforts to work it off.

Build Trust & Credibility Among Online Prospects

However, once you get successful in building trust, no one can stop you from attaining your business goals.

It is a common belief among search users that the best and credible businesses are found on the first page of Google Results. If your website ranks higher, then the flow of visitors will be more and probably your sales too!

Wrapping Up

SEO is a remarkable strategy to increase online visibility and website traffic while saving huge marketing costs. But, to reap the benefits of SEO strategy, one surely needs the assistance of experts like us. Freelance Digital Marketers team provides 360 Degree Digital Marketing Services that will help you establish a strong online presence and take your business to the next level. So, contact us if you need our expert services.