Sem Archives - Freelance Digital Marketers

CASE STUDY- WEEFEE GO

Posted on July 14, 2020February 9, 2023 by freelancedigital

According to Google search statistics, 3.5 billion searches are conducted per day. If your website ranks in the top 10 positions for relevant high volume keywords, it can fundamentally increase your leads and number of conversions.

Overview

Here, in this Case study, we are going to reveal the strategies we are using to bring and maintain our client’s brand “Weefee Go” on the first page of Google results. Also, how the paid campaigns run by us help our client to increase traffic by 42.94% in just 6 months.

Overall Results achieved For Weefee Go

9 Keywords are at 1st position in Google SERP
12 keywords are ranking on the first page
8K+ users every month (2K+ organic users, 1.2K+social media user, 5K+ Paid Search )
70% unique users
High performance in both organic and paid campaigns

Keywords Ranking at #1st position on SERP

A little Background – Weefee Go

Weefee Go — a Vietnam based company offering the latest travel pocket WiFi device that helps users to have awesome travel experience. Their devices are the best travel companion because of its fast and reliable 4G coverage in most countries. With an aim to generate recurring traffic and leads, they approached us!

Goals and Objectives: The overall goal was to increase conversions via organic and paid strategies. Improve website engagement Make Weefee easily discoverable on Google Issues to resolve Weefee Go faced a challenge due to its top-searching keywords having high competition throughout. There were fewer website visits due to lower site ranking in organic search results. Strategies and Implementation # Here’s the synopsis of the steps we used to achieve desired results Redesign Website to Communicate Better Brand Value SEO Friendly Content Creation Build and Execute SEO Roadmap Lead Generation Through Social Media Marketing Conversions Through Paid Campaigns Let’s understand these strategies in details:

#Redesign Website to Communicate Better Brand Value

If an existing website could lack a user-centered approach, it’s high time to consider a website redesign and augment it with requisite effectiveness. The website design of Weefee Go was not user-friendly and in fact, an outdated one. That’s why we decided to redesign it on the WordPress platform to create a better user experience.

#Content Creation

The main objective of Google is to give users the relevant answer and best experience for what they are looking for. For Weefee Go, we analyze that content on the web pages is not enough and hence we decided to write more useful & informational content so that it provides value, looks good, and the site performs well. At ‘how it works’ page, we have written systematic steps to order pocket WiFi seamlessly. People looking to order this gadget can follow these simple steps and get their pocket WiFi in no time. Also, you can find the whole guide to understand ‘how travel pocket WiFi works’.

#Create and Execute SEO Roadmap

On-page Optimization

While performing a complete website Audit for Weefee Go, we came across some on-page issues that we knew—it could help us get some possible quick wins. We optimize meta title and description keeping in mind the targeted keywords. Use proper header tags, title tags, and image alt tags. Correct poor internal linking structure and low-quality anchor text at the website’s targeted pages. We have been doing On-page Optimization and Website Audits regularly to maintain and continue to improve rankings.

Off-page SEO

Off-page SEO is the most important and major aspect to raise your site’s rankings. It includes all activities that happen away from your website that simply tell Google what others think of you. If your brand has got a lot of valuable links, the search engine will assume that you’ve got great content that provides value for users. Here are the off-page processes we performed to deliver whooping results- High-quality Content Posting & Promotion Link Building—here quality matters, not quantity! Choose good domains related to your niche. To achieve results, we use multiple processes to build quality backlinks to the target pages which include article submission, blog directory submission, press release and document sharing, social bookmarking, profile creation, image sharing, web 2.0 submission, and classified ads posting. Although it takes some time to deliver results, it stands out for longer.

Audio content promotion Audio submission helps to achieve high rankings of keywords in Search Engines and indeed, induce more visitors to your business site. It’s a great option to capture an audience who doesn’t read content usually due to lack of interest and time. Also, audios are useful to target mobile audiences because they can easily access audio clips while on the go. Since the beginning, we have been creating attractive audios, containing all the necessary information about travel pocket WiFi and submitting it on high-quality audio submission sites. Video Submissions Video Submissions is the most appealing way to engage the target audience. So, we put extra efforts to create engaging videos and navigate to famous video submission sites. Business Listing Business Listing is among the best ways to improve overall online reputation, rankings, and revenue. Under this, we have to add our business name, place, phone number, and website link as a backlink. We choose various search directories including Yelp and Foursquare to list Weefee Go. This process helps us improve the website traffic and indeed, enhance our client’s visibility on the Internet.

#Lead generation through Social Media Marketing

Using social media platforms to connect with the audience is the trendy practice used by myriads of businesses to build their brand, increase sales, and drive relevant website traffic. To improve our client’s online presence via Social Media, we follow the below-mentioned steps- Make posts that can create a buzz on social media. Write appealing content with proper #hashtags Then, schedule posts for times when the audience is most active & monitor what is happening. Create custom reports to analyze the performance of the posts. Have a look at the snapshot of a social media post created and published by us on Facebook!

Here are the results of social media campaigns Weefee Go has achieved:

#Conversions through Paid Campaigns

The smartest choice for many, Paid campaigns provides businesses the opportunity to advertise their product within the sponsored listings of the search engine. Advertisers pay Google only when someone actually clicks their ads. Paying for every click—it might sound like you’ll end up paying a lot, but it’s not true! We are experts in running well-designed, result-driven campaigns that will deliver impressive paid search results for your brand. Along with the organic SEO process, we also executed a paid marketing strategy to enhance the revenue of our client. Search Ads & campaigns Advertising with Google Ads begins with creating a campaign. Search ads typically have higher conversion rates that’s why we’re currently running Two Search Ads & Campaigns for Weefee Go to extract maximum bang for their buck. Display Ads & campaigns This ads-type is a great way to bring your brand in front of potential customers who don’t know your brand yet. Unlike search ads, it has nothing to do with searching on a search engine platform. Here are the Clicks and impressions achieved through Search & Display Ads campaigns for Weefee Go-

Key takeaways-

We tailor the strategy for each project based on the initial analysis and audit. We never believe in a ‘one-size-fits-all’ strategy. SEO strategies are a great way to take your business to the next level, however, it’s a long term game, so anyone who is willing to invest the time and resources will get a compounding return out of this organic practice. To achieve results in the short run, you should choose social media or paid marketing to attain your business objectives.

Case Study- Issam Hourani

Posted on March 13, 2020January 23, 2021 by freelancedigital

Overview & Achievements

People view the Internet as their first source of information and also, believe this information to be true. No one can deny this truth! 85% of customers read and trust online reviews before entering any online transaction. Therefore, if you’ve ever googled yourself or your business and find negative comments or information, it’s high time to Hire Digital Marketing Expert for Online Reputation Management.

Online Reputation Management means crafting strategies that influence public perception of an organization or individual and ensure viewers find the right materials when they look for you on the Internet. I’ve managed the online reputation of many executives from different industries. This case focuses on a prominent businessman (Issam Hourani) from Lebanon who approached me to improve his online reputation.

I’ve created several vigorous strategies for my client and as a result, out of three, one negative URL was suppressed down and two negative URLs were removed from Search engine result pages in about 6 months. Also, the first page of Google is populated by positive information and resources.

Here’s the screenshot of the first page of Google results showing all positive URLs-

Issam Hourani Google results showing all positive

About the Client

Born on June 13, 1967, Issam Hourani is a multi-millionaire Entrepreneur and a Chairperson of the Hourani group. In 2014, he was alleged to be involved in the death of Anastasiya Novikova, who was found dead on June 19, 2004, under mysterious circumstances. But during the proceedings, his counsel, Heather Rogers QC, was able to disclose that his client has no relation not only in the death of Russian TV star but also in money laundering, rape, torture, and kidnapping. All allegations against Mr. Hourani were untenable

This entire campaign had a devastating effect on Issam’s personal and professional life and had tarnished his reputation, causing a major business deal to collapse. That’s why the client entrusted me with the task of sprucing up his online reputation through fully optimized, comprehensive ORM solutions so that he is able to achieve his ambitious plans for the future.

Goals & objectives

Suppressing or removing negative URLs from Google results
Dominating the first page with positive and reliable information
Establishing Mr. Issam Hourani as an enthusiastic businessman on the business landmark of Kazakhstan.

Challenges

When people were searching for his name, two negative links showed up on the first page and one on the second page of Google. In fact, to make the matter worse, many bloggers, business rivals, and others seeking to worsen his online reputation post their opinion on negative websites. As a result, negative URLs continued to rank higher on the SERP.

As an SEO Freelancer, I invested enough time to analyze the case and prepare a robust plan to achieve my client’s objectives.

Work Approach

To improve my client’s online reputation, I had implemented various solutions to push down the rankings of negative URLs on the SERP. Let’s have a look at the process

Created New Identity
I advised my client to register his name as a domain to protect his copyrights and trademarks, build credibility, and search engine positioning. Currently, my client has four working domains viz-
https://issamhourani.info/
https://issamhourani.com/
https://issamhourani.org/
https://issamhourani.net/
I re-wrote his bio and posted it on different domains. Subsequently, I started promoting these Positive URLs to achieve my client’s objectives effectively and promptly.

Focused on Promoting Positive Content
I wrote valuable content for my client and published it on high-authority blog posting sites. By doing so, I was able to dominate the first page with relevant and well-thought content.

Have a look at one of the submissions posted by me on Tumblr-

Issam Hourani, submissions posted by me on Tumblr-

Image Sharing
Sharing images on the top image sharing sites will make your images rank higher on the SERP. I performed this process for my client ‘Issam Hourani’ to improve and promote his positive image.

Here’s the snap of image sharing on Pinterest

Issam Hourani, snap of image sharing on Pinterest

Work Reports and Collaboration

Being one of the Top Online Marketers, I believe in complete transparency and accountability. That’s why on a weekly basis, I shared a detailed report mentioning the work status and progress with my client. Few points I had mentioned in the report-

Ranking Status of negative URLs
Ranking status of positive images and profile
Content Submission status

Key Takeaways-

Online Reputation Management strategies implemented by me were proved to be the best to improve my client’s online reputation.

Being one of the Best Digital Marketing Freelancers, I am always ready to provide professional support to my clients in building a positive image and managing negative reviews and emergency cases.

You can contact me if you want to build a positive image of your brand or you in-person

Case Study: 5-Step Process to Bring Site in Top-10 Google positions

Posted on February 12, 2020January 20, 2021 by freelancedigital

Do you want to learn how to bring a website ‘UP’ in the google listing, especially when it does not have strong brand visibility out there? In this case study, you’re going to learn the finest 5-step process we used to get our client, Pinjam Wifi, in the top 10 positions in Google, outranking big name brands, and increased organic traffic 33.64% and paid traffic 71.37%, in just 6 months!

Conversion rate | Organic SEO Specialists | Freelance Digital Marketers

Astounding stats, right? So, here we are going to walk through the process, how we built a site’s SEO strategy from the ground up — growing from few visitors to double (with 100% rate)— and share key takeaways that you can implement on your own projects to get optimum results. Let’s swoop into the case study.

Overview & Results
Issues To Resolve
Procedure to Solve Issues
Step #1: SEO Friendly Website Redesign
Step #2: Content Creation/Promotion
Step #3: Backlinks Creation
Step #4: Lead Generation through Organic Promotions
Step #5: Lead Generation through Paid Campaigns
Key Takeaways

Issues To Resolve

Today’s case study features Pinjam Wifi, a platform that offers the best portable WiFi rental services, pocket-sized WiFi hotspot rental devices in more than 120 countries.

SEO Strategist | Freelance Digital Marketers

A little background.

When we first went through the website, it was not up to date with the Search engine guidelines, not responsive, not user-friendly, less visible digitally, even being a big brand in its targeted geography.

We started helping Pinjam Wifi to increase its online growth to reach a more high-quality audience.

To do this, they first needed website revamping to find a way to generate recurring traffic and leads.

We were contracted to help with this assignment.

We knew we needed to perform on-page, off-page optimization, build an SEO strategy, centered & to-the-point content that would help generate long-term exposure, position the brand as an authority in the industry, capture leads, and ultimately convert those leads to conversions.

Procedure to Solve Issues

You’re going to learn the precise and the same process we used to create click-through content, outrank global brands and deliver thousands of targeted visitors to the client’s websites. The procedure works with any niche but only if similar outcomes are desirable. And is devised to enhance your effort-to-reward ratio by targeting keywords that are comparatively easier to rank for. The general outline of our strategy was: Improve Website according to Search Engine Guidelines. Create rational content to make its impact on search. Focus on Keyword Ranking & Backlinks Creation to get referral traffic. Perform Organic promotions to connect more potential customers. Create Paid Campaigns to amplify click-rate. You might be thinking: “that’s so simple.” And you’re right: it’s not an intricate process, and that’s the beauty of it! Let’s dive in…

Step #1: SEO Friendly Website Redesign

It is an incredibly important step to make a website SEO friendly, as only that way a search engine crawl each page on the website efficiently, interpret the content effectively, and index it in their database. No doubt that designers and web developers rarely care about SEO guidelines before creating any site. And that becomes a flaw further. Hence to optimize the website, we implemented world-class on-page & Off-page SEO techniques; as such factors are the chief elements of a webpage that influence search engine ranking.

Few Optimization Strategies we followed:

On-Page:

1. Conducted keyword research, selected the right keywords and topics, and used them in appropriate places on the page.

2. Use header tags, title tags, image alt tags, and the meta description tag properly.

3. Created optimized URL structures for users and search engines.

4. Constructed an internal link structure, information architecture, and navigation that leads the search engines to crawl the website efficiently, effectively and aligns with your user’s expectations.

5. Made engaging content that can be further used to earn inbound links during off-page optimization strategies.

6. To captivate people used multiple types of content such as images, listicles, videos, and text.

7. Designed the website accordingly to make it visually appealing and has a consistent look and feel while representing your brand.

8. Made website design a responsive one that offers a great experience across devices.

Off-Page:

1. Analyzed the competition to better understand their strategies to use and rank in the search results.

2. Put keyword-rich anchor text in the inbound links.

3. Earned inbound links from websites that are considered authoritative by the search engines.

4. Earned links to content deep within your website.

So, when you are trying to make any website SEO friendly, try such steps as these will add value to the website experience, or will make it ready for better user experience, and greatly help businesses achieve their online marketing goals. And, the results we received:

Step #2: Content Creation/Promotion

As mentioned above creating intriguing content as per SEO guidelines is one crucial step to make website SEO Optimized. Publishing useful content for your audience is always a sound strategy, but by being intentional and strategic about the content you publish, you can always take it a step further. We keep a relentless focus on SEO while creating content for every page. While we were writing website content for our client we kept several things in our mind, like: – Ways to make it to-the-point – Use pictorials to explain well – Insert in-text links for easy navigation (where required) – More in-depth – More up-to-date – Provides a better user experience – Actionable – Listicle – Make it click-through For example, when we explained how the device works, we used a pictorial representation:

But creating content is not all, you will also need to promote it on several social media platforms. So, to reach more and more audiences, use your content well on platforms like Quora, Facebook, etc or you can also share your off-page content for promotions.

Step #3: Backlinks Creation

According to one study, it is found that the number of domains linking to a page correlated with high rankings more than any other factor:

And this graph shows the impact of backlinks on rankings. Hence if we wanted to reach the #1 position, we knew that we had to build quality backlinks. So, we focused heavily on this for days and days. And have built 1.6k links from almost 25 unique referring domains and 34 referring IPs.

All of these metrics are higher than any other result in the SERP and are the main reason why our client ranked in the top spot. We used several ways to Earn or Build Backlinks to the clients’ Website:

a. The broken-link building The broken-link building method worked perfectly for us to create one-way backlinks. First, you need to find relevant websites in your niche that have resources pages, especially to use the broken-link method. By using the following search queries, you can find them in Google: your keyword + links keywords inurl:links your keywords + resources Other than that you can easily find broken links on those pages, by downloading and installing the Google Chrome plugin known as Check my Links.

b. Keep an eye on your competitors Staying up to date with your main competitors’ online marketing strategies is mandatory, especially when you are serious about getting more organic traffic. You have to monitor your competitors on social media platforms and look for their link-building or earning techniques, as well as their content-marketing methods.

Some of the tips are: To keep yourself updated, set alert on to know if competitors are publishing new content on their websites. Also, you can subscribe to your competitors’ email newsletters or follow them on social media. Another smart way to catch up with their new content is to create a Google alert for the keyword “site:yourcompetitor.com.” Apart from all, try to know when and what backlinks your competitors are building or earning. Because it will help you replicate their best backlinks and better understand what methods they are using to promote their website.

To spy on your competitors’ backlinks, you can use several tools like Monitor Backlinks, etc. Because this tool helps you to add your four most important competitors. And, once you have done this once, you can get a weekly report containing all the new links they have earned. Inside the tool, you can get a lot of insights about those links and can sort them by their value and other SEO metrics. No wonder that earning quality backlinks can sometimes be challenging, but by using the right resources and methods, you can easily find link-building opportunities.

Finally, keep in mind that maintaining your backlinks is as important as building them. So, use various tools to keep track of the backlinks your website is getting.

Step #4: Lead Generation through Organic Promotions

Without consistent customer growth, any business is just dead. That means keeping up with new lead generation ideas and strategies is very important to the future of any company. So, keeping that in mind we also pursued several Lead Generation techniques through Organic Promotions:

1. High-quality Content Promotion We all know the best thing for inbound marketing is to blog regularly. And, for several years, the content we publish has been the backbone of our lead generation strategy. Same we did for this client. The biggest advantage of having a blog is that it helps to convert a one-time visitor into repeating users and using this policy we helped out client in getting many conversions.

2. Create a Promo Video Not everyone wants to read. There are many who love to learn using visuals and audibles. So, we also tried educating our visitors on our product or service by creating a promo video. Plus, we have experienced immense benefits from uploading each new video for the purpose of marketing.

3. Audio content (Podcasts & Audiobooks) Many people listen to podcasts or we can say many people find it interesting to hear things while doing other stuff. So, we used the same process to engage that audience. Must say that giving your readers the chance to engage with you on an even deeper level—via speakers on their daily commute—will help you create more meaningful relationships with them that transcend similar lessons available in blog text, even if you already have a sizable audience. And, that’s not all, we also shared GIFs, articles, and many more to generate more leads through organic promotion techniques.

Step #5: Lead Generation through Paid Campaigns

We all know that organic marketing is a slow process but with long term results while paid marketing is a quick process to get the results. So, we also performed Paid Campaigns and used several strategies to enhance the ROI for the client:

1. Search Ads & campaigns It is said that site optimization according to search engine advertising is a must. Because we all know Search engine advertising is a type of paid advertising, that gets the business found on search engine result pages (SERPs). That means it is one great way to monopolize your target audience through search engines like Google that allow potential customers to find your products as well as services. And that’s what we did for getting maximum conversions and generating more qualified leads.

2. Display Ads & campaigns As search ads are all about Google, the display network has nothing to do with searching on a search engine platform. Hence after covering the audience who are looking for specific products, we made other people see display ads because they were targeted after reading emails, watching a video, or browsing the web. Another trend dominating the landscape today is video advertising. And as we all know people today are more fond of videos or more attracted to videos hence it is definitely the best way to build Connections.

Key Takeaways

By following the fore-mentioned process, we made our client reach the top 10 positions in Google. With each step, we delivered Increased traffic, higher sales, quick conversions, and better online visibility. Well, this is one scalable SEO strategy that you can use to rank in any niche. We have even repeated such a process for several other important keywords and attained similar results. There are chances that you not always rank #1 for every time you work with several strategies. But, you’ll be able to quickly find (and rank) more target keywords on the first page of Google by following the steps outlined in this SEO case study.

Case Study Category: Sem