People view the Internet as their first source of information and also, believe this information to be true. No one can deny this truth! 85% of customers read and trust online reviews before entering any online transaction. Therefore, if you’ve ever googled yourself or your business and find negative comments or information, it’s high time to Hire Digital Marketing Expert for Online Reputation Management.
Online Reputation Management means crafting strategies that influence public perception of an organization or individual and ensure viewers find the right materials when they look for you on the Internet. I’ve managed the online reputation of many executives from different industries. This case focuses on a prominent businessman (Issam Hourani) from Lebanon who approached me to improve his online reputation.
I've created several vigorous strategies for my client and as a result, out of three, one negative URL was suppressed down and two negative URLs were removed from Search engine result pages in about 6 months. Also, the first page of Google is populated by positive information and resources.
Here’s the screenshot of the first page of Google results showing all positive URLs-
Born on June 13, 1967, Issam Hourani is a multi-millionaire Entrepreneur and a Chairperson of the Hourani group. In 2014, he was alleged to be involved in the death of Anastasiya Novikova, who was found dead on June 19, 2004, under mysterious circumstances. But during the proceedings, his counsel, Heather Rogers QC, was able to disclose that his client has no relation not only in the death of Russian TV star but also in money laundering, rape, torture, and kidnapping. All allegations against Mr. Hourani were untenable
This entire campaign had a devastating effect on Issam’s personal and professional life and had tarnished his reputation, causing a major business deal to collapse. That’s why the client entrusted me with the task of sprucing up his online reputation through fully optimized, comprehensive ORM solutions so that he is able to achieve his ambitious plans for the future.
When people were searching for his name, two negative links showed up on the first page and one on the second page of Google. In fact, to make the matter worse, many bloggers, business rivals, and others seeking to worsen his online reputation post their opinion on negative websites. As a result, negative URLs continued to rank higher on the SERP.
As an SEO Freelancer, I invested enough time to analyze the case and prepare a robust plan to achieve my client’s objectives.
To improve my client’s online reputation, I had implemented various solutions to push down the rankings of negative URLs on the SERP. Let’s have a look at the process
Here’s the snap of image sharing on Pinterest
Being one of the Top Online Marketers, I believe in complete transparency and accountability. That’s why on a weekly basis, I shared a detailed report mentioning the work status and progress with my client. Few points I had mentioned in the report-
Online Reputation Management strategies implemented by me were proved to be the best to improve my client’s online reputation.
Being one of the Best Digital Marketing Freelancers, I am always ready to provide professional support to my clients in building a positive image and managing negative reviews and emergency cases.
You can contact me if you want to build a positive image of your brand or you in-person