Hyper-local SEO, a not-so-new term in the digital marketing world, is what you’re going to hear a lot about in the following years. Even Google, these days, is throwing more and more signs to becoming hyperlocal. Like after the Pigeon update of Google from a few years ago, improving a site’s search engine ranking now demands the application of highly localized SEO tactics.
Plus, based on some new updates, Google rewards websites that mention the location, especially a city or even a neighborhood, in their web content.
That says, if you want to leverage hyper-local SEO, it’s high time to learn its benefits and how you can make the most out of it for your brand.
What ‘actually’ is Hyperlocal SEO?
To put it briefly, hyperlocal SEO is search engine optimization on a micro level to enhance online visibility to likely customers in an excellent way—down to a particular block or even community in some cases. This is unquestionably one fantastic approach to get into local searches if you are a bakery, parlor, mechanic, local restaurant, or other street business looking to serve a particular area within a town, city, or locale.
Probably, while on the go, there are chances you’ve benefited from hyperlocal searches yourself during searching for a specific type of business. For instance, if you are at Michigan Avenue in Chicago and finding a place to get a delightful lunch, you might type “cafe on Michigan Avenue in Chicago.”
From the results, you can find that there are various choices in that particular part of Chicago that you can likely step to. All these results you can see are hyperlocal search results. Google has also been improving the process to display results to offer more helpful information. For instance, you can now observe the “Discover more places” option when you do a local search to find different options in the area associated with your search.
As mobile search increases at a steady rate and search engines bring results to cater to local searches, hyperlocal search engine optimization tactics are more crucial for businesses trying to reach prospective consumers nearby.
Local SEO vs Hyperlocal SEO: The Difference
Local search engine optimization works best for cities or regions. For instance, you can optimize your website so that it gets high rankings in Chicago, Illinois.
On the other hand, Hyperlocal SEO focuses on streets, neighborhoods, or landmarks. It is more targeted than local SEO, which means it is doing a similar type of optimization, but for shorter, more focused localities such as regions, streets, towns, and spots situated nearby popular landmarks.
The Advantages of Hyperlocal SEO
The best part of doing hyperlocal SEO is it makes it easier to battle for hyperlocal search terms as there are fewer businesses in that specific location.
Besides, hyperlocal results are only displayed to people who actually seek results in a specific location. That means that these consumers can instantly reach your business after the search.
Hyperlocal results are highlighted in Google’s map results. Interestingly, Google will also display added actions such as ‘directions’, ‘call’, etc., on the search results column.
Plus to the sites that have used hyperlocal SEO tricks, Google rewards them by:
1. Highlighting them on Google’s map
2. Put them in the ‘3-pack’ box-out listings
3. Rank them well
4 Ways to Optimize your Website for Hyperlocal Results
You need to show Google that your website is relevant to these locations if you want to be listed in the hyperlocal results. There are ample ways to make this possible. A few of them are:
1. Display Your Address On Your Site
Your visitors want to locate your business quickly. Of course, no one will make much effort to find your place. Trust me; if visitors are able to locate you quickly, you will receive high footfall! Hence, mention the precise address of your store on your website so that website visitors, as well as Google, can easily see where you are located.
2. Use Hyperlocal Keywords In Your Web Content
When you talk about successful search engine optimization, Keywords are like the cornerstone. Besides, you must include local information in the content of your web pages in addition to the services or the goods that you offer.
Add some hyperlocal search terms to your web page content. For instance, add nearby landmarks (stadiums, monuments, etc.) and refer to neighborhood events. You can also include images of the location. So that when Google crawls your web pages, it should be apparent that your store is precisely related to the area.
3. Create a Google MyBusiness Profile
If you want to rock in your local searches, then as a most important thing, build a profile for your company on Google MyBusiness. It allows you to tell Google the name of your business with its location, opening times, contact details, and plenty more.
Be mindful; you add as many details as you can to create a robust Google MyBusiness profile. Upload videos and photos. Once Google displays them in the search results, it will attract more targeted people to your business.
4. Add Structured Data Markup
Structured data markup on your website allows you to make it as easy as feasible for Google to display your business telephone number, your opening times, and more.
If Google crawls your web content, they will discover your local information much faster with structured data. The Rich Results Creator tool in SEOprofiler assists you build structured data markup for your code efficiently and quickly.
Reach Expert for Hyperlocal SEO Tactics
So now you know a lot, and I’m sure you are convinced to do Hyperlocal SEO for your business.
Am I right?
If you are saying yes to this, you might need an expert for the process. The reason is poor SEO is more harmful to the brand than having no concept of SEO at all. And due to lack of as you already have your responsibilities, you might not be able to do local SEO committedly. So finding an expert may appear as the right decision for you.
Well, if the idea seems right to you and now you want an expert by your side, I can help too. I can use my experience and strategies as a Hyper-Local SEO Backlink Expert to make you ahead of your competitors and improve your ranking on Google maps/places.
Book an appointment today!