Update in Google Algorithm always leaves us in a state of confusion as it either creates ease or mystery in the SEO industry. The new update in the Featured Snippet is also a big question for all, let us take you on a journey which defines it.
The answers you will cover in this journey:
Let's begin the tour!
What is Featured Snippet?
The story of Featured Snippet started in the year 2014. A Featured Snippet is often referred to as “Rank 0” and is highly coveted by marketers due to its prominent location.
A featured snippet is said to be the prominent answer to a search query, usually found above the organic result on a Search-Engine-Result-Page (SERP).
There are 3 common types of SERP Featured Snippet:
[Takeaway 01: The term Featured snippet is when google shows a search result in a special featured snippet block at the top of the search results page.]
What is the update in Featured Snippet?
This story begins on January 23, 2020, when Google announces its Featured Snippets Updated Algorithm.
Google officials announced that it has rolled out an algorithm update that will restrict URLs that are shown in the featured snippet to appear again within the first ten organic search results.
According to Danny (Google’s Public Searchliaison), the new tweak in the algorithm will ensure the Search Results page is not cluttered, and only relevant information gets displayed.
He also confirmed that the featured snippet will be counted as one of the ten listings on the SERP.
The updated Featured Snippet answers these queries of Digital Marketers:
[Takeaway 02: The Featured snippet update is important because it forces the content creators and publishers to review which content is evergreen and what kind of content requires updates.]
Impact of Featured Snippet Updation on the SEO Specialist
The update in the Google algorithm leaves a major impact on the work of the SEO Specialists, Digital Marketers and Search specialist as the results are always associated with the algorithms and the updates.
Tension! Tension! Tension!
Don’t worry, SEOs and Site Owners can take a deep breath as there’s no significant change in organic search traffic following Google’s featured snippet update.
A deep sigh! As it is worth noting that there were minor fluctuations detected in specific industries but these were very similar to day-to-day fluctuations.
[Takeaway 03: The Featured snippet reminds the publisher that the content needs to be reviewed from time to time and it is the content that makes a powerful impact on their working.]
Benefits of Featured Snippets
The updates in Google’s Algorithm in regard to the Featured Snippet was a natural progression for the search engine to improve the results for the user, but why bloggers, publishers, digital marketers, and other SEO Specialist work so hard to get, here are the reasons:
[Takeaway 04: The Featured snippet benefits the working of an SEO, Marketer and Site owners in various ways as it is directly or indirectly the mode of generating traffic, brand awareness, conversions, authority, and keyword opportunity.]
How to earn Featured Snippet?
[Takeaway 05: The Featured snippet can be earned by implementing the desired changes required by the users, but to understand the desired changes all you need is “WE”]
Get a featured snippet for your website
We the Freelance Digital Marketers are here just a call away to help you implement the changes required to be featured by Google on the Rank #0
To understand the requirements of our client in one-take is what makes us special and different from others.