No digital marketing attempt can be victorious without decent auditing.
The major goal behind conducting audits is to find out the issues associated with the site structure and to address the same, intending to improve the performance of the website. There are several aspects, starting from user engagement, traffic, security, speed, to user satisfaction, which all fall under the audit process.
A comprehensive website audit helps to figure out the issues with the site that might cause you big penalties. Not to mention that such penalties can further affect the search engine ranking of a page too.
But as a website owner, you might have a ton of questions on your mind regarding the audit. Am I right?
So today, I, being a versed Search Engine Optimization Specialist, am going to answer some common questions I often get asked related to the technical audit of the website.
Irrespective of the industry, a complete site audit is mandatory for almost every website. It’s a proven fact that the websites benefit tremendously through or after a complete professional SEO audit. The major reason is, these audits help the enterprises uncover new revenue generation scopes too through the various search engines. It also helps enterprises in identifying the most fruitful elements of the search engines and comprehend the trend.
Technical SEO comprises optimizations that make the website more efficient to crawl and index so Google can deliver the right content from your site to users at the right time.
Site architecture, your sitemap, the way your site is built and coded, URL structure, site errors, your Robots.txt file, redirects, image delivery, and many other factors can affect your technical SEO health.
The things you should check for a quick technical SEO audit:
* If the site is crawlable
* Check if the site is indexable
* Review the comprehensive and structured sitemap
* If the website is mobile-friendly or not
* Check if the page speed is good
* Check for duplicate content
A frequent, scheduled audit offers a benchmark for future enhancements and assures you to catch and rectify any major issues that are going to cause problems down the lane.
For small websites, I recommend an annual audit, and for larger websites, a bi-annual audit would be good. Besides, a site audit must be carried out just after a site goes live. This helps to rectify any immediate issues and helps to enhance the speed at which the site becomes indexed.
The most important question that pops up in almost everyone’s mind is why hire some Top Local SEO Expert for the work when it can be done without any charge, right?
Well, surely, there are a whole host of free audit tools available for ‘free website audit’ - there’s no harm in using these tools too, but they are very less effective than a proper audit.
As these online audits are free for the most part and offer a reasonably accurate high-level insight of your website’s performance, at the same time, they are generic, simple, and can be confusing or misleading to somebody who doesn't have any expert guidance to accurately rectify any issues they throw up.
Reach me for help!
Being a freelance SEO consultant for 7+ years, I am well-versed in performing SEO audits to build/improve your online brand presence. So, if you want to Hire SEO Professional for your website’s audit or have more questions on your mind, you can reach me for a free consultation. Contact through email, skype, or book an appointment!