How I Achieved a Health Score of 100 on Ahrefs In 30 Days?

Do you feel this title is bluff or something that is Impossible?

Believe me; if I were you, I would also think the same.

Even when I achieved a Health Score of 100 on Ahrefs, that too in one month amazed me a lot.

But later on, I felt proud. 

Of course, having a healthy website is much more than just a good-looking site. No search engine be it Google or any other index or rank websites based upon their appearance; sites get ranked on the basis of how well they are optimized.

So, keeping this in mind, I started working for the same. Only with a few steps, from a 40 health score, I obtained a Health Score of 100 on Ahrefs in 30 days.

Take a look & believe on your eyes:

Get Score of 100 on Ahref

Excellent, right?

Check out these 12 issues I resolved to earn this. 

Let’s begin!

About Ahref Health Score

Ahrefs was earlier popular as the best backlink analysis tool. But over the last few years, it is known for its TON of features like Keyword research features, Keyword competitor analysis, Technical SEO tools, etc.

One most popular of them is Ahrefs website audit. It is easy to use. When you first set up your account, you are proposed to use the site crawler immediately and every week. Once you agree, the tool will begin to crawl your website.

It will provide you a complete Health Score based on an in-depth analysis of the website after done with crawling. It even offers a list along with suggestions in the places you can improve your technical SEO.

For those who are unaware, Ahrefs health score displays the proportion of internal URLs crawled by Site Audit that doesn’t have errors. The metric examined within the context as it relies on:

  • The number of errored internal URLs 
  • The total number of crawled internal URLs 

The dashboard of Ahrefs offers you a site Health Score from the Site Audit, the primary metrics from the Site Explorer on backlinks, traffic, authority, and the ranking evolution for keywords you monitor with the Rank Tracker.

As I mentioned above, at first, Ahrefs gave my site an overall SEO health score of 40%.

They found a list of issues I needed to resolve to enhance the score.

To me, all issues were real problems that are worth fixing. So it was nice to see that Ahrefs found them for me. 

So, all I did was start resolving all issues one by one.

Issues I Resolved Initially

– Heading Title Missing

The first issue indicated that there are pages with missing or empty <h1> HTML tags.

Basically, to understand the structure of the text on a page better, Google uses H1 tags. And If you are not updating <h1> tags on pages, then you’re missing the chance to tell search engines more about the content on your page.

Apart from that, it is the <h1> tag that serves as a headline on nearly every web page.

How to fix it?

So, I created unique <h1> headings on every page. I tried that all <h1> tags are consistent with my <titles> However, it is not necessary to make them identical.

– Alt Tag Missing

This was another warning as there were places where the alt attribute was missing. Even you can check the alt text for a few images on the page for your website. You’ll surely get a feel for whether they’re optimized poorly, well, or not at all. 

After all, a well-written alt text is crucial to search engine optimization (SEO) and your website’s accessibility. 

How to fix it?

Further, I audited and optimized alt text for all of my high-traffic pages. Be mindful that the text you are writing makes sense within the context of the rest of the content on the page.

– Long Title Tags

Next, I was asked to create perfect title tags.

Title tags carry more potential than most people think. Most importantly, Google (and other search engines) focus on your title tag, amongst more things, to help make sense of your page.

How to fix it?

I primarily optimized title tags with one-or-two long-tail keywords (with good search volume). 

3-steps to follow while crafting Long Title Tags-

#1 Make them descriptive

#2 Keep it short 

#3 Use keywords

– Low Text-HTML Ratio

A good text-to-code ratio indicates a better user experience. And, of course, an enhanced user interface has been the key search ranking predictor for search engines.

If you don’t know, the text to HTML ratio is a comparison between the amount of text on a specific page to the amount of HTML code required to show it. 

The ideal ratio is around 25-70%.

How to fix it?

  • Verify your HTML code. (Use tools available online)
  • Analyze your website’s load speed. 
  • Remove any hidden text and keep the simple text on a page.
  • Reduce the size of your page. 
  • Eliminate any irrelevant images.
  • Resize the images

– Low Word Count

There are chances that a few pages on your website contain low text or empty pages. There is no standard word count defined, but it should be good enough for both search engines and users. 

So, I found a few but crucial pages carrying fewer words on my website. 

How to fix it?

I added relevant content to the pages to make them easily crawlable. And, this also helps me convey the message loud and clear. So no harm in increasing word count. Ensure you don’t h

– Duplicate Meta Tags

 It is quite a common issue and there are possibilities that your site is facing the same issue.

Meta tags that we are referring to here are H1, Title Tags & Meta Descriptions, etc. 

It’s crucial to make sure there are unique meta tags for every page, in a case where the meta tags are similar, that would best reflect the message of that page. 

How to fix it?

Make sure all title tags and meta descriptions are unique and well-crafted and have a higher chance of earning the click. 

After solving these issues, I achieved a health score of 63 in Ahref. 

Ahrefs Health Score

Further, I solved a few more issues to achieve a health score of 100.

Take a look!

– Meta Description Tag Missing or Empty

This issue indicates indexable pages where the meta description tag is missing or empty.

Generally, a meta description is used to inform the search engine with a short, informative summary of what your page is about.

Unique, quality, and relevant descriptions can be displayed in Google’s search results as search snippets, helping you earn more excellent click-through rates from SERPs.

Besides, when your page is shared on Facebook or Twitter but has no specific “twitter:description” or “og:description” tags, then the text from the meta description tag will be used.

How to fix it?

To help search engines and people quickly understand what my page is all about, I provided a unique, relevant description for each indexable page on my site.

– 3XX Redirect in Sitemap

It is one of the most significant issues, states URLs in the website’s sitemap files return 3xx (redirection) HTTP status code.

The site’s Sitemap file must list all the webpages you want search engines to crawl and index. Additionally, Google also uses sitemaps data while picking canonical URLs.

It is vital because redirecting URLs in sitemaps conveys a misleading signal to search engines, asking them to index the URL.

This issue further causes indexability issues on the website.

How to fix it?

I replace the redirecting URLs in the sitemaps with the relevant destination URL. And also checked if the destination URL is already listed; if yes, I removed the URL that redirects it from the sitemap file.

Ensure that your sitemap files include the live URLs ONLY returning the 200 (OK) response code.

– Orphan Page Error

If any URLs of the site have no incoming internal links, that is known as an orphan page.  

Basically, it is internal links that help search engines find out new pages on your website. 

So, if any page is orphaned or does not have any internal links, the website visitors won’t be able to navigate to the page from your website.

How to fix it?

To ensure that all relevant pages are easily accessible, I first checked website navigation and link architecture. If you want any page to be indexed (and ranked) in the search engines, check if it has many suitable “followed” internal links.

– Redirect Chain

A series of redirects between the initial URL and the destination URL is what we call a Redirect chain.

These redirects slow down the page loading speeds and easily damage the visitors’ user experience. Also, these chains hamper the internal linking of your website for the search engine crawlers.

How to fix it?

To solve this, I review the list of URLs that make a series of redirects.

Wherever possible, I replaced those links with direct links to the redirect chain’s final destination URL.

Tip: if you face the same issue but cannot omit redirection, replace the redirect chain with a single 301 redirect to a valid 200 page. Plus, make sure the number of redirects is less than five where redirect chains are required.

If any page has no outgoing links, it will be a “dead-end” for not only both website visitors but also search engine crawlers. 

It reports difficulty with your website navigation and wrecks your users’ experience.

How to fix it?

I first check the reported pages. If you face the same issues, you can also check the same as there are chances that website navigation links can be broken on these pages. Also, it is advised to interlink relevant pages on your website.

In all, to fix this issue, make sure your website has no “dead ends.”

– Title Tag Missing or Empty

The issue indicates pages with a title tag either missing or empty. 

Title tags are essential as they offer both users and the search engine’s message of what the page is about and how it’s relevant to the search query. Users read these to determine which search result is the fittest for them. 

If a page does not have a title tag, it can reduce your click-through-rate chances of ranking.

How to fix it?

Ensure that your site’s webpage has a brief title explaining your page content too with your targeted keyword.

Takeaway Thoughts

As we have seen, the issues are not so huge but indeed resulting in a poorly-optimized website. I resolved all the problems and, as a result, earned a health score of 100. 

Keep one thing in mind; not all websites have the same issues. There are chances when you audit your site; you find different problems. So, solve accordingly.

You can even contact me if you need me. Being a seasoned SEO Expert, I can help you get a score of 100 on Ahref for your website.

Contact today for any query. I am happy to help!

Case Study- How I Pulled 5 Highly-Competitive Keywords On Rank #1

Like you, I’m too skeptical of remarks that claim:

“Achieve Rank #1 for any keyword in just 7 days!”

I always believed it is nearly impossible to win a top SERP position only in a few days, especially in such a competitive market. 

But what if I tell you, it is possible, not in seven days or something, but for sure in 10 months.

I did it!

Keyword rank on 1st position - Freelance Digital Marketers

With the most competent 3-step process, I helped my client, Lead Social, bring 5 most competitive keywords in the first position and 5 competitive keywords in the second position in Google SERP, that too in just 10 months!

Too wondrous to be true? But it is!

Check out the results here:

Keywords Ranking Lead Social - Freelance Digital Marketers
Keywords Competition Lead Social - Freelance Digital Markters

Convincing now? Let’s learn the strategy, content creation process, and, most importantly, promotion tactics I used to get on Page One.

Let’s move step-by-step to gulp better!

About Lead Social & Strategy I Used

Lead Social is a UK-based social media marketing agency specializing in helping innovative and disruptive businesses scale fast using various social media platforms.

Lead Social Website - Freelance Digital Marketers

When I first went through the website, it was less visible digitally and was not SEO-friendly, even being a great brand.

I worked to improve their online visibility by ranking the targeted highly competitive keywords (in Crore) in top positions.

And as they already had a great website, I started making their website SEO-friendly to gain better results.  

Since the keywords were highly competitive (as mentioned above in crores), I needed to find a unique but result-oriented strategy throughout. 

I first performed on-page, off-page optimization to make the site SEO-friendly, crafted centered & to-the-point content for a website that would help uniquely convey the right message. Moreover, I posted guest blogs on useful websites and worked for high authority backlink creation to position the brand as an industry authority.

Let’s learn each step in detail. 

Step #1: SEO Friendly Website Optimization

It is no secret that you need to make the website SEO Friendly; you need to optimize it with winning SEO strategies and make it deserving ultimately. That’s what I did. 

Beginning with keyword research, I performed on-page SEO, following with off-page SEO for the website, and made sure that Google loves the website before the audience does.  

  1. Keyword Research

Researching keywords is always the number one step to take in the SEO process. So I used keyword research tools, found keywords for organizing the website and enhancing the user experience. Additionally, I focused on specific keywords with high search volume to out-rank competitors and gained better results.

  1. On-Page SEO

We all know common on-page SEO practices are required for any project as it includes optimizing title tags, content, internal links, and URLs. So using both content and metadata, mainly Title Tags and the Meta Descriptions, I optimized each page in the website and made them more search engine, mobile friendly. This all basically helped me to obtain organic traffic and enhance a website’s rankings in the SERP.

On Page Implementation - Freelance Digital Marketers
Mobile Usability Lead Social - Freelance Digital Marketers
  1. Off-Page SEO

When I wanted to tell search engines that my client’s website is essential to others on the web, Off-page SEO was the only way. Besides, I knew having links (inbound, outbound links) on a website could just increase the chance of ranking on the first page on Google, so I worked on the same and earned inbound links from websites that are authoritative by the search engines. 

Step #2: Unique Content Creation / Syndication 

As the next step of my plan, I created appealing content and ranked it for the targeted keywords. 

Apart from writing catchy website content, I also wrote Guest blogs, posted them for a website with higher domain authority & syndicated them later to the parent website. Publishing the best-performing pieces of content on websites with higher domain authority was my primary punch regarding content syndication.

Guest Blogging Lead Social - Freelance Digital Marketers

Guest Blogging

Benefits I Earned:

  • First and foremost, better rankings on search engine results.
  • Reputation as industry expert and authority.
  • More consumers are convinced to do business with my client.

Most importantly, I ensured that my content is strategically planned, relevant, and 100% unique to compete with the leaders in the industry as this is the only way to stand out from the crowd (and even Google reward for that).

I knew that I had to build quality backlinks to reach the #1 position. So, worked heavily on this for days and days and have built a significant number of links from unique referring domains & IPs.

Some of the paths I used for creating high authority backlinks are:

Niche Link Submission - Freelance Digital Marketers

Niche Relevant Backlinks

Blog Submission Lead Social - Freelance Digital Marketers

Blog/ Article/ PR

PDF Sharing Lead Social - Freelance Digital Marketers

PDF Sharing

PPT Sharing Lead Social - Freelance Digital Marketers

PPT Sharing

Video Sharing Lead Social - Freelance Digital Marketers

Video Sharing

Audio Sharing Lead Social - Freelance Digital Marketers

Audio Sharing

Image Sharing Lead Social - Freelance Digital Marketers

Image Sharing

Citations Lead Social - Freelance Digital Marketers

Citations

Besides, I used the broken link building method for creating backlinks and replaced links to 404 pages with a working target page link. As I browsed around sites in the niche, I used Check My Links and uncovered a handful of broken links to use.

Moreover, I researched competitors and looked for their link-building or earning techniques to earn better backlinks. You can use several tools to check for backlinks of your competitors, such as Monitor Backlinks, Backlink Gap -Semrush, etc.

Enjoy the Achievements...

Overall, these steps are majorly what I followed, and Within ten months of our outreach efforts, I made my client ranking in the top positions.

Of course, your results might differ. But if you follow all of the steps above, it’s not impossible to imagine similar rankings for any project.

The hardest part is correctly doing outreach for guest blogging and creative quality backlinks. Creating unique content and then promoting it well is all you need. Get expertise in this part, and you’ll see better outcomes.

Cherish Your Success!!

5-Steps to Gain High Traffic for Your Next SEO Project

Want to learn how to gain high-traffic for the website?

Everyone desires high traffic. No blame if you too.

When done right, SEO can be a game-changer and can bring you the traffic or visits you only imagine or see in dreams.

Well, unless you have a lot of experience with SEO, though, the path to reach there can seem very uncertain…

…which is why I created this step-by-step SEO case study on how I took one of my clients, Award-Winning Destinations from 100 users monthly to about 40K+ visitors in less than 2 years.

  • Monthly Performance Comparison
  • Performance I Enhanced in 7 Months

Not only that, I even brought some blogs in a featured snippet!

Breathtaking stats, know? 

If you want such too, no much panic. 

Simply walk through the steps, how I built a site’s SEO strategy from the ground up — turning from few visitors to double (with 100% rate)— and share key takeaways that you can implement on your projects to get optimum results. 

Most importantly, it’s a simple (and repeatable) process and you can use it for any business to encourage more qualified traffic from search engines.

Let’s dive into the case study!

Issues To Resolve

Award-Winning Destinations is a content niche website that belongs to the travel & destinations industry. Majorly they run AdSense on their website so all they need is traffic.

For that, they approached me to help with this assignment.

So, initially, when I started working on the website, it was fresh, not optimized, and not gaining much popularity. 

Hence, I first redesigned the website and tried hard to make it more user as well as SEO friendly.

Further, I planned an SEO strategy that comprises off-page, on-page optimization, and asked clients to write relevant website blogs that would help generate long-term exposure,  position the brand as an authority in the industry, and ultimately bring more and more visitors.

Procedure to Solve Issues

No matter what project we are working on, going step by step is the best approach we can use, hence I did the same. 

To begin with, I revamped the website and made it apt for Google AdSense that fulfills the purpose of the client’s website. Then I performed optimization of the website, did keyword mapping for the same, checked for website loading speed. I even suggested the client for adding click-worthy web blogs and further promoted them for better reach. And at last, I am using effective Social Media strategies to promote it rightly.

Seems tough? Well, it is not. Let’s learn all steps in detail to better understand the process!

Step #1. Website Revamping

It is no secret that the more you optimize your website by making it user-friendly, and efficient for your intended audience to use, the more valuable it will become. Therefore, I looked for ways to enhance the functionality and aesthetics of the website, to make it extra appealing to followers. 

Another aspect I worked for is its appearance. I changed the outlook of the website attractive while ensuring that the website links and gadgets work smoothly. This helped in enhancing the user experience. 

Investing time and effort into redesigning the website will enhance customer satisfaction which will indirectly increase the followers.

Step #2: SEO Friendly Website Optimization

You need to implement the SEO on your website to draw more traffic and for that first, you need to optimize your website to make your strategies work. The steps I followed while doing website optimization is:

1. Keyword Research and Mapping

There was a time when we could pick a keyword out of thin air, write a 300-word article, and the next day rank for that keyword. Well, SEO does not work like that anymore. Hence, I found (still look for) keywords relevant to the business and niche, find long-tail keywords that fit with the prospective customers’ user intent and work to rank them. In the above-mentioned image, you can check the most ranked keywords.

2. Website Speed

Undoubtedly site speed is a crucial ranking factor, and first and foremost, a sign of quality user experience. Therefore I worked to maintain its speed. 

3. On-Page SEO

Factors like subheadlines, headlines, URL slugs, and meta tags fall into this category. All I did was create optimized URL structures for search engines. Constructed an internal link structure and navigation that leads the search engines to crawl the website properly and aligns with the visitor’s expectations.

4. Off-Page SEO

Off-Page SEO is when we optimize our website via external means.  So, I earned inbound links from websites that are authoritative by the search engines. Also, earned links to content deep within the site.

5. Responsive design

No wonder, more and more people are using mobile devices and accessing websites from the same. Hence, I made website design a responsive one that offers an amazing experience across all devices.

Step #3: Content Creation and Promotion

From both users’ and search engine’s perspectives, quality content creation and promotion is a must. Posting informative blogs for your audience is always a sound strategy to use. So, I asked the client for the same and hence published the quality, relevant content while keeping a relentless focus on SEO.

But publishing content is not enough. So, I  promoted it on several platforms to reach more and more audiences like Quora, Facebook, etc or I also did off-page content promotions.

Besides, I performed blog posting, article posting, PR posting, content promotions, web 2.0 submission, image sharing, PDF sharing, PPT sharing, video sharing, audio sharing, classified ads, niche links, etc., for better reach!

  • Video Sharing
  • Audio Sharing
  • Web 2.0 Sharing

When it comes to the website to rank better, backlinks are a prime factor.

Therefore I  knew that I had to build quality backlinks and I focused heavily on this for days and days. As a result, I have built 1.9k links from almost 90 best referring domains and 149 referring IPs.

Two ways I used to create backlinks are:

a. The broken-link building

Broken link building is the perfect way of creating backlinks by replacing links to 404 pages with a working target page link. I used Check My Links as I browsed around sites in the niche and uncovered a handful of broken links to use.

b. Competitors analysis

I  monitored competitors on social media platforms and looked for their link-building or earning techniques, as well as their content-marketing methods to earn better backlinks. You can use tools like Monitor Backlinks as such a tool helps you to add your four most important competitors and then get the links to work on. 

Pro Tip- Maintain your backlinks while creating them.

Step #5: Social Media Marketing

Social media has so much potential when it comes to connecting people and developing relationships with users. So, I have chosen Facebook and Instagram, two platforms with higher user-engaging rates.

Followers I achieved:

Apart from crafting creative posts, what I include in my SMM strategy is:

  • Posting diversified contents
  • Joining niche groups
  • Actively commenting and responding to customer’s query
  • Social Sharing
  • Appreciate customers for post sharing
  • Instagram Insights
  • Facebook Insights

Wrap up Thoughts

By following the steps outlined in this case study, I made my client reach the top positions in Google. With each step, I delivered better ranking, increased traffic, and better online visibility. 

So, if you are looking for an exceptional approach to gain high traffic, you can use this approach.

Well, not only in this project but as this is one scalable SEO strategy you can use this for projects aiming for similar results. 

Must say, never feel depressed if you are not getting good results, SEO is a slow process, may not offer instant results but lasting ones for sure!

Good luck!

CASE STUDY- WEEFEE GO

According to Google search statistics, 3.5 billion searches are conducted per day. If your website ranks in the top 10 positions for relevant high volume keywords, it can fundamentally increase your leads and number of conversions.

Overview

Here, in this Case study, we are going to reveal the strategies we are using to bring and maintain our client’s brand “Weefee Go” on the first page of Google results. Also, how the paid campaigns run by us help our client to increase traffic by 42.94% in just 6 months.

Overall Results achieved For Weefee Go

Overall Results achieved For Weefee Go

  • 9 Keywords are at 1st position in Google SERP
  • 12 keywords are ranking on the first page
  • 8K+ users every month (2K+ organic users, 1.2K+social media user, 5K+ Paid Search )
  • 70% unique users
  • High performance in both organic and paid campaigns
Overall Results achieved For Weefee Go

Keywords Ranking at #1st position on SERP

Keywords Ranking at #1st position on SERP

A little Background – Weefee Go

Weefee Go — a Vietnam based company offering the latest travel pocket WiFi device that helps users to have awesome travel experience. Their devices are the best travel companion because of its fast and reliable 4G coverage in most countries. With an aim to generate recurring traffic and leads, they approached us! 

Weefee Go Logo

Goals and Objectives: The overall goal was to increase conversions via organic and paid strategies. Improve website engagement Make Weefee easily discoverable on Google Issues to resolve Weefee Go faced a challenge due to its top-searching keywords having high competition throughout. There were fewer website visits due to lower site ranking in organic search results. Strategies and Implementation # Here’s the synopsis of the steps we used to achieve desired results Redesign Website to Communicate Better Brand Value SEO Friendly Content Creation Build and Execute SEO Roadmap Lead Generation Through Social Media Marketing Conversions Through Paid Campaigns Let’s understand these strategies in details:

#Redesign Website to Communicate Better Brand Value

If an existing website could lack a user-centered approach, it’s high time to consider a website redesign and augment it with requisite effectiveness. The website design of Weefee Go was not user-friendly and in fact, an outdated one. That’s why we decided to redesign it on the WordPress platform to create a better user experience. 

Redesign Website to Communicate Better Brand Value

#Content Creation

The main objective of Google is to give users the relevant answer and best experience for what they are looking for. For Weefee Go, we analyze that content on the web pages is not enough and hence we decided to write more useful & informational content so that it provides value, looks good, and the site performs well. At ‘how it works’ page, we have written systematic steps to order pocket WiFi seamlessly. People looking to order this gadget can follow these simple steps and get their pocket WiFi in no time. Also, you can find the whole guide to understand ‘how travel pocket WiFi works’.

Content Creation for Weefee Go

#Create and Execute SEO Roadmap

On-page Optimization

While performing a complete website Audit for Weefee Go, we came across some on-page issues that we knew—it could help us get some possible quick wins. We optimize meta title and description keeping in mind the targeted keywords. Use proper header tags, title tags, and image alt tags. Correct poor internal linking structure and low-quality anchor text at the website’s targeted pages. We have been doing On-page Optimization and Website Audits regularly to maintain and continue to improve rankings.

Off-page SEO

Off-page SEO is the most important and major aspect to raise your site’s rankings. It includes all activities that happen away from your website that simply tell Google what others think of you. If your brand has got a lot of valuable links, the search engine will assume that you’ve got great content that provides value for users. Here are the off-page processes we performed to deliver whooping results- High-quality Content Posting & Promotion Link Building—here quality matters, not quantity! Choose good domains related to your niche. To achieve results, we use multiple processes to build quality backlinks to the target pages which include article submission, blog directory submission, press release and document sharing, social bookmarking, profile creation, image sharing, web 2.0 submission, and classified ads posting. Although it takes some time to deliver results, it stands out for longer. 

Off-page SEO Technique

Audio content promotion Audio submission helps to achieve high rankings of keywords in Search Engines and indeed, induce more visitors to your business site. It’s a great option to capture an audience who doesn’t read content usually due to lack of interest and time. Also, audios are useful to target mobile audiences because they can easily access audio clips while on the go. Since the beginning, we have been creating attractive audios, containing all the necessary information about travel pocket WiFi and submitting it on high-quality audio submission sites. Video Submissions Video Submissions is the most appealing way to engage the target audience. So, we put extra efforts to create engaging videos and navigate to famous video submission sites. Business Listing Business Listing is among the best ways to improve overall online reputation, rankings, and revenue. Under this, we have to add our business name, place, phone number, and website link as a backlink. We choose various search directories including Yelp and Foursquare to list Weefee Go. This process helps us improve the website traffic and indeed, enhance our client’s visibility on the Internet.

#Lead generation through Social Media Marketing

Using social media platforms to connect with the audience is the trendy practice used by myriads of businesses to build their brand, increase sales, and drive relevant website traffic. To improve our client’s online presence via Social Media, we follow the below-mentioned steps- Make posts that can create a buzz on social media. Write appealing content with proper #hashtags Then, schedule posts for times when the audience is most active & monitor what is happening. Create custom reports to analyze the performance of the posts. Have a look at the snapshot of a social media post created and published by us on Facebook! 

Lead generation through Social Media Marketing

Here are the results of social media campaigns Weefee Go has achieved: 

Lead generation through Social Media Marketing

#Conversions through Paid Campaigns

The smartest choice for many, Paid campaigns provides businesses the opportunity to advertise their product within the sponsored listings of the search engine. Advertisers pay Google only when someone actually clicks their ads. Paying for every click—it might sound like you’ll end up paying a lot, but it’s not true! We are experts in running well-designed, result-driven campaigns that will deliver impressive paid search results for your brand. Along with the organic SEO process, we also executed a paid marketing strategy to enhance the revenue of our client. Search Ads & campaigns Advertising with Google Ads begins with creating a campaign. Search ads typically have higher conversion rates that’s why we’re currently running Two Search Ads & Campaigns for Weefee Go to extract maximum bang for their buck. Display Ads & campaigns This ads-type is a great way to bring your brand in front of potential customers who don’t know your brand yet. Unlike search ads, it has nothing to do with searching on a search engine platform. Here are the Clicks and impressions achieved through Search & Display Ads campaigns for Weefee Go- 

Conversions through Paid Campaigns

Key takeaways-

We tailor the strategy for each project based on the initial analysis and audit. We never believe in a ‘one-size-fits-all’ strategy. SEO strategies are a great way to take your business to the next level, however, it’s a long term game, so anyone who is willing to invest the time and resources will get a compounding return out of this organic practice. To achieve results in the short run, you should choose social media or paid marketing to attain your business objectives.

Case Study- Issam Hourani

Overview & Achievements

People view the Internet as their first source of information and also, believe this information to be true. No one can deny this truth! 85% of customers read and trust online reviews before entering any online transaction. Therefore, if you’ve ever googled yourself or your business and find negative comments or information, it’s high time to Hire Digital Marketing Expert for Online Reputation Management.

Online Reputation Management means crafting strategies that influence public perception of an organization or individual and ensure viewers find the right materials when they look for you on the Internet. I’ve managed the online reputation of many executives from different industries. This case focuses on a prominent businessman (Issam Hourani) from Lebanon who approached me to improve his online reputation.

I’ve created several vigorous strategies for my client and as a result, out of three, one negative URL was suppressed down and two negative URLs were removed from Search engine result pages in about 6 months. Also, the first page of Google is populated by positive information and resources.

Here’s the screenshot of the first page of Google results showing all positive URLs-

 Issam Hourani Google results showing all positive

About the Client

Born on June 13, 1967, Issam Hourani is a multi-millionaire Entrepreneur and a Chairperson of the Hourani group. In 2014, he was alleged to be involved in the death of Anastasiya Novikova, who was found dead on June 19, 2004, under mysterious circumstances. But during the proceedings, his counsel, Heather Rogers QC, was able to disclose that his client has no relation not only in the death of Russian TV star but also in money laundering, rape, torture, and kidnapping. All allegations against Mr. Hourani were untenable

This entire campaign had a devastating effect on Issam’s personal and professional life and had tarnished his reputation, causing a major business deal to collapse. That’s why the client entrusted me with the task of sprucing up his online reputation through fully optimized, comprehensive ORM solutions so that he is able to achieve his ambitious plans for the future.

Goals & objectives

  • Suppressing or removing negative URLs from Google results
  • Dominating the first page with positive and reliable information
  • Establishing Mr. Issam Hourani as an enthusiastic businessman on the business landmark of Kazakhstan.

Challenges

When people were searching for his name, two negative links showed up on the first page and one on the second page of Google. In fact, to make the matter worse, many bloggers, business rivals, and others seeking to worsen his online reputation post their opinion on negative websites. As a result, negative URLs continued to rank higher on the SERP.

As an SEO Freelancer, I invested enough time to analyze the case and prepare a robust plan to achieve my client’s objectives.

Work Approach

To improve my client’s online reputation, I had implemented various solutions to push down the rankings of negative URLs on the SERP. Let’s have a look at the process

  • Focused on Promoting Positive Content
    I wrote valuable content for my client and published it on high-authority blog posting sites. By doing so, I was able to dominate the first page with relevant and well-thought content.

    Have a look at one of the submissions posted by me on Tumblr-
Issam Hourani, submissions posted by me on Tumblr-
  • Image Sharing
    Sharing images on the top image sharing sites will make your images rank higher on the SERP. I performed this process for my client ‘Issam Hourani’ to improve and promote his positive image.


Here’s the snap of image sharing on Pinterest

Issam Hourani, snap of image sharing on Pinterest

Work Reports and Collaboration

Being one of the Top Online Marketers, I believe in complete transparency and accountability. That’s why on a weekly basis, I shared a detailed report mentioning the work status and progress with my client. Few points I had mentioned in the report-

  • Ranking Status of negative URLs
  • Ranking status of positive images and profile
  • Content Submission status

Key Takeaways-

Online Reputation Management strategies implemented by me were proved to be the best to improve my client’s online reputation.

Being one of the Best Digital Marketing Freelancers, I am always ready to provide professional support to my clients in building a positive image and managing negative reviews and emergency cases.

You can contact me if you want to build a positive image of your brand or you in-person

Case Study: 5-Step Process to Bring Site in Top-10 Google positions

Do you want to learn how to bring a website ‘UP’ in the google listing, especially when it does not have strong brand visibility out there? In this case study, you’re going to learn the finest 5-step process we used to get our client, Pinjam Wifi, in the top 10 positions in Google, outranking big name brands, and increased organic traffic 33.64% and paid traffic 71.37%, in just 6 months!

Conversion rate | Organic SEO Specialists | Freelance Digital Marketers

Astounding stats, right? So, here we are going to walk through the process, how we built a site’s SEO strategy from the ground up — growing from few visitors to double (with 100% rate)— and share key takeaways that you can implement on your own projects to get optimum results. Let’s swoop into the case study.

Table of Contents

  • Overview & Results
  • Issues To Resolve
  • Procedure to Solve Issues
  • Step #1: SEO Friendly Website Redesign
  • Step #2: Content Creation/Promotion
  • Step #3: Backlinks Creation
  • Step #4: Lead Generation through Organic Promotions
  • Step #5: Lead Generation through Paid Campaigns
  • Key Takeaways

Issues To Resolve

Today’s case study features Pinjam Wifi, a platform that offers the best portable WiFi rental services, pocket-sized WiFi hotspot rental devices in more than 120 countries.

SEO Strategist | Freelance Digital Marketers

A little background.

When we first went through the website, it was not up to date with the Search engine guidelines, not responsive, not user-friendly, less visible digitally, even being a big brand in its targeted geography.

We started helping Pinjam Wifi to increase its online growth to reach a more high-quality audience.

To do this, they first needed website revamping to find a way to generate recurring traffic and leads.

We were contracted to help with this assignment.

We knew we needed to perform on-page, off-page optimization, build an SEO strategy, centered & to-the-point content that would help generate long-term exposure, position the brand as an authority in the industry, capture leads, and ultimately convert those leads to conversions.

Procedure to Solve Issues

You’re going to learn the precise and the same process we used to create click-through content, outrank global brands and deliver thousands of targeted visitors to the client’s websites. The procedure works with any niche but only if similar outcomes are desirable. And is devised to enhance your effort-to-reward ratio by targeting keywords that are comparatively easier to rank for. The general outline of our strategy was: Improve Website according to Search Engine Guidelines. Create rational content to make its impact on search. Focus on Keyword Ranking & Backlinks Creation to get referral traffic. Perform Organic promotions to connect more potential customers. Create Paid Campaigns to amplify click-rate. You might be thinking: “that’s so simple.” And you’re right: it’s not an intricate process, and that’s the beauty of it! Let’s dive in…

Step #1: SEO Friendly Website Redesign

It is an incredibly important step to make a website SEO friendly, as only that way a search engine crawl each page on the website efficiently, interpret the content effectively, and index it in their database. No doubt that designers and web developers rarely care about SEO guidelines before creating any site. And that becomes a flaw further. Hence to optimize the website, we implemented world-class on-page & Off-page SEO techniques; as such factors are the chief elements of a webpage that influence search engine ranking.

Few Optimization Strategies we followed:

On-Page:

1. Conducted keyword research, selected the right keywords and topics, and used them in appropriate places on the page.

2. Use header tags, title tags, image alt tags, and the meta description tag properly.

3. Created optimized URL structures for users and search engines.

4. Constructed an internal link structure, information architecture, and navigation that leads the search engines to crawl the website efficiently, effectively and aligns with your user’s expectations.

5. Made engaging content that can be further used to earn inbound links during off-page optimization strategies.

6. To captivate people used multiple types of content such as images, listicles, videos, and text.

7. Designed the website accordingly to make it visually appealing and has a consistent look and feel while representing your brand.

8. Made website design a responsive one that offers a great experience across devices.

Hire SEO Analyst | Freelance Digital Marketers

Off-Page:

1. Analyzed the competition to better understand their strategies to use and rank in the search results.

2. Put keyword-rich anchor text in the inbound links.

3. Earned inbound links from websites that are considered authoritative by the search engines.

4. Earned links to content deep within your website.

So, when you are trying to make any website SEO friendly, try such steps as these will add value to the website experience, or will make it ready for better user experience, and greatly help businesses achieve their online marketing goals. And, the results we received:

SEO Specialist | Freelance Digital Marketers

Step #2: Content Creation/Promotion

As mentioned above creating intriguing content as per SEO guidelines is one crucial step to make website SEO Optimized. Publishing useful content for your audience is always a sound strategy, but by being intentional and strategic about the content you publish, you can always take it a step further. We keep a relentless focus on SEO while creating content for every page. While we were writing website content for our client we kept several things in our mind, like: – Ways to make it to-the-point – Use pictorials to explain well – Insert in-text links for easy navigation (where required) – More in-depth – More up-to-date – Provides a better user experience – Actionable – Listicle – Make it click-through For example, when we explained how the device works, we used a pictorial representation:

Hire SEO Specialist | Freelance Digital Marketers

Hire SEO Expert | Freelance Digital Marketers

But creating content is not all, you will also need to promote it on several social media platforms. So, to reach more and more audiences, use your content well on platforms like Quora, Facebook, etc or you can also share your off-page content for promotions.

Best SEO Specialist | Freelance Digital Marketers

Step #3: Backlinks Creation

According to one study, it is found that the number of domains linking to a page correlated with high rankings more than any other factor:

And this graph shows the impact of backlinks on rankings. Hence if we wanted to reach the #1 position, we knew that we had to build quality backlinks. So, we focused heavily on this for days and days. And have built 1.6k links from almost 25 unique referring domains and 34 referring IPs.

Backlinks | SEO Freelancer | Freelance Digital Marketers

All of these metrics are higher than any other result in the SERP and are the main reason why our client ranked in the top spot. We used several ways to Earn or Build Backlinks to the clients’ Website:

a. The broken-link building The broken-link building method worked perfectly for us to create one-way backlinks. First, you need to find relevant websites in your niche that have resources pages, especially to use the broken-link method. By using the following search queries, you can find them in Google: your keyword + links keywords inurl:links your keywords + resources Other than that you can easily find broken links on those pages, by downloading and installing the Google Chrome plugin known as Check my Links.

b. Keep an eye on your competitors Staying up to date with your main competitors’ online marketing strategies is mandatory, especially when you are serious about getting more organic traffic. You have to monitor your competitors on social media platforms and look for their link-building or earning techniques, as well as their content-marketing methods.

Some of the tips are: To keep yourself updated, set alert on to know if competitors are publishing new content on their websites. Also, you can subscribe to your competitors’ email newsletters or follow them on social media. Another smart way to catch up with their new content is to create a Google alert for the keyword “site:yourcompetitor.com.” Apart from all, try to know when and what backlinks your competitors are building or earning. Because it will help you replicate their best backlinks and better understand what methods they are using to promote their website.

To spy on your competitors’ backlinks, you can use several tools like Monitor Backlinks, etc. Because this tool helps you to add your four most important competitors. And, once you have done this once, you can get a weekly report containing all the new links they have earned. Inside the tool, you can get a lot of insights about those links and can sort them by their value and other SEO metrics. No wonder that earning quality backlinks can sometimes be challenging, but by using the right resources and methods, you can easily find link-building opportunities.

Finally, keep in mind that maintaining your backlinks is as important as building them. So, use various tools to keep track of the backlinks your website is getting.

Step #4: Lead Generation through Organic Promotions

Without consistent customer growth, any business is just dead. That means keeping up with new lead generation ideas and strategies is very important to the future of any company. So, keeping that in mind we also pursued several Lead Generation techniques through Organic Promotions:

1. High-quality Content Promotion We all know the best thing for inbound marketing is to blog regularly. And, for several years, the content we publish has been the backbone of our lead generation strategy. Same we did for this client. The biggest advantage of having a blog is that it helps to convert a one-time visitor into repeating users and using this policy we helped out client in getting many conversions.


Top Online Marketers | Freelance Digital Marketers

2. Create a Promo Video Not everyone wants to read. There are many who love to learn using visuals and audibles. So, we also tried educating our visitors on our product or service by creating a promo video. Plus, we have experienced immense benefits from uploading each new video for the purpose of marketing.

Organic SEO Specialists | Freelance Digital Marketers

3. Audio content (Podcasts & Audiobooks) Many people listen to podcasts or we can say many people find it interesting to hear things while doing other stuff. So, we used the same process to engage that audience. Must say that giving your readers the chance to engage with you on an even deeper level—via speakers on their daily commute—will help you create more meaningful relationships with them that transcend similar lessons available in blog text, even if you already have a sizable audience. And, that’s not all, we also shared GIFs, articles, and many more to generate more leads through organic promotion techniques.

Step #5: Lead Generation through Paid Campaigns

We all know that organic marketing is a slow process but with long term results while paid marketing is a quick process to get the results. So, we also performed Paid Campaigns and used several strategies to enhance the ROI for the client:

1. Search Ads & campaigns It is said that site optimization according to search engine advertising is a must. Because we all know Search engine advertising is a type of paid advertising, that gets the business found on search engine result pages (SERPs). That means it is one great way to monopolize your target audience through search engines like Google that allow potential customers to find your products as well as services. And that’s what we did for getting maximum conversions and generating more qualified leads.

2. Display Ads & campaigns As search ads are all about Google, the display network has nothing to do with searching on a search engine platform. Hence after covering the audience who are looking for specific products, we made other people see display ads because they were targeted after reading emails, watching a video, or browsing the web. Another trend dominating the landscape today is video advertising. And as we all know people today are more fond of videos or more attracted to videos hence it is definitely the best way to build Connections.

Key Takeaways

By following the fore-mentioned process, we made our client reach the top 10 positions in Google. With each step, we delivered Increased traffic, higher sales, quick conversions, and better online visibility. Well, this is one scalable SEO strategy that you can use to rank in any niche. We have even repeated such a process for several other important keywords and attained similar results. There are chances that you not always rank #1 for every time you work with several strategies. But, you’ll be able to quickly find (and rank) more target keywords on the first page of Google by following the steps outlined in this SEO case study.

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